Manager, Channel Strategy & Operations (12 months fixed term contract)

At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience. OUR VALUES Dream big * Be visionary, strategic, and open to innovation Build great things * Work in service of our users, always improving and pushing higher Operate like an owner * Take responsibility with bold decision-making and bias for action Win like a sports team * Be trusting and collaborative while empowering others Learn and grow fast * Never stop learning and iterate fast Share our passion * Share ideas and practice enthusiasm and joy Be user obsessed * Empathetic, inquisitive, practical ABOUT THE ROLE You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to user growth and retention for a massive global user base, including our key markets. You will work alongside other marketers, engineers, product managers, designers, and the wider Goodnotes team as part of the CRM team. We're looking for a data-driven and hands-on lifecycle marketer to own and run global CRM campaigns across dynamic user segments — improving engagement, retention, and monetization across our app ecosystem. You will be accountable not just for shipping campaigns, but for the thinking behind them: what we run, for whom, in what order, and why. * We offer a flexible hybrid working arrangement. This role is based in Singapore, with 3 days per week in our office and the option to work remotely for the remainder. THIS IS THE ROLE FOR YOU IF YOU'RE EXCITED TO WORK ON: * Lifecycle strategy & roadmap: Define the lifecycle roadmap for your area — set the hypotheses, prioritize which journeys and segments to tackle first based on user and revenue impact, and own the plan, not just the campaigns that come out of it. * End-to-end execution: Build, launch, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) hands-on, from brief to iteration. * Cross-functional collaboration: Partner closely with Product, Marketing, Design, Data, and Engineering to ship on time and align CRM efforts with broader company initiatives. * Multichannel operation: Manage email, push, in-app, and product surfaces with a clear understanding of each channel's purpose, strengths, and metrics. * Experimentation & optimization: Develop a testing roadmap, run rigorous A/B tests and holdouts, and continuously optimize based on user behavior. Contribute to conversion and upsell within the subscription funnel. * Insights & reporting: Analyze CRM performance, user trends, and monetization metrics. Build dashboards that track lifecycle impact, and translate findings into scalable strategy for stakeholders. THE SKILLS YOU WILL NEED TO BE SUCCESSFUL: * 5+ years in CRM and lifecycle marketing, ideally in a subscription-based mobile or web product with a global user base. * Strong understanding of user journey mapping and frameworks across acquisition, engagement, conversion, and retention. * Deep hands-on experience with CRM platforms (e.g., Braze), analytics tools (e.g., Amplitude, Looker, Hex), and A/B testing frameworks. * Proven experience managing CRM campaigns end-to-end — from strategy and content briefing to launch, analysis, and iteration. * Comfortable working with user and revenue data to inform decisions, with strong data literacy and an analytical mindset. * Sets the quality bar for execution and has influenced cross-functional strategy beyond individual campaigns. THE INTERVIEW PROCESS: * Talent Intro Call: A conversation with our Talent Acquisition team to dive into your experience, what motivates you, and why you're interested in joining Goodnotes. * Take-Home Exercise: A skills-based exercise based on the core competencies required for the role. * Role-Specific Assessment: A live session focused on the core technical or functional skills required for the role. This is your chance to show us how you tackle real-world challenges. * Hiring Manager Interview: A deeper dive into your professional background, your preferred ways of working, and the specific impact you'll have within the team. * Values-Based Panel Interview: A conversation with 2–3 team members centered on our company values. We'll discuss past experiences to see how your approach aligns with our culture. * AI Literacy: As an AI-first company, we'll meet with one of our AI champions to discuss your curiosity, understanding, and practical use of AI tools in your daily workflow. WHAT'S IN IT FOR YOU: * Hybrid Flexible Working: We empower you to work in a way that fits your life — whether that's flexible hours, caregiver support subsidies, or 18 remote working days per year to work from wherever you do your best work. * Customized Growth & Wellness Budgets: We provide dedicated stipends for the things that keep you at your best, including noise-canceling headphones for deep focus, professional training, personal development, and health and wellness activities. * Global Connectivity: While we embrace flexible work, we love seeing each other. We provide sponsored visits to our beautiful office locations to foster face-to-face collaboration. * Company-Wide Offsites: Once a year, we gather the entire global team in person to celebrate our wins, align on our vision, and build lasting connections. * Comprehensive Health Coverage: Your well-being is our priority. We offer premium medical insurance for you and your dependents to ensure peace of mind for your whole family.   Goodnotes is committed to fostering a diverse, inclusive, and equitable workplace. We welcome applications from individuals of all backgrounds, identities, and experiences, making all employment decisions based strictly on merit, qualifications, and business needs.   Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records. By submitting your application, you acknowledge that you have read and understood our Candidate Privacy Notice, which provides important information about the data we collect during the application process. You can find it here.

About Ogilvy   Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.   About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. INFLUENCE MANAGER - B2B   Department: PR & Influence Location: London  Contract type: Fixed-Term (12 months)  Full Time/Part time: Full Time  Working Pattern: Hybrid Reporting into: Influence Director / Influence Business Director About Ogilvy: Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard. In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year. Ogilvy’s award-winning influence division is one of the first agencies to develop a specialist ‘Business Influence’ team, integrating the value of influence into the core of Business Marketing operations for clients with a more ‘corporate’ slant or B2B focus. We’ve had the pleasure of working with world-leading brands such as TCS, Samsung Business, Lloyds Banking, Intel Gaming, Mastercard, EY, and many more. Our influencer proposition covers the full spectrum of integrated influencer work, from household celebrities to niche micro-influencers, and from social media content to above-the-line (ATL) production. We prove every day that influencer marketing sits at the heart of modern business solutions. The Role As a Business Influence Manager, you will play a pivotal role in bridging the gap between B2B marketing strategy and high-impact influencer execution. While our work does occasionally cover B2C elements, the vast majority of your portfolio will be B2B-focused. Your deep understanding of B2B audiences, corporate brand value, complex routes to market, and professional decision-making journeys will play a key role in spotting where influence can add maximum value. In this role, you will be directly responsible for the ideation, project management, and end-to-end execution of influencer marketing campaigns. You will work across a highly diverse range of activations, including: * Large-scale production shoots (requiring solid production knowledge). * Developing multi-market toolkits for global brands. * Creating research reports and thought-leadership content. * Developing and scaling employee advocacy/employee influencer programs. * Partnering with industry thought leaders, executives, and academics for high-profile events. Ogilvy’s standard of delivery requires your client management to be first-class. You must be results-oriented, strategic, and capable of developing "best-in-class" ongoing influencer programs with innovative creativity at their core. Additionally, as a Manager/Account Manager within our team, you will act as a vital mentor and escalation point for Account Executives (AEs), supporting them in their professional growth. Key Responsibilities Campaign Management & Production (End-to-End) * Manage the end-to-end delivery of complex influencer campaigns, ensuring they are delivered on time, on budget, and exceed client KPIs. * Utilize your production knowledge to oversee content creation pipelines, from brief to final delivery, ensuring high-quality output across social, digital, and offline channels. * Actively contribute to the overarching Influencer strategy: recommend objectives, targets, action plans, calendars, and budgets. * Construct, design, and present high-quality, strategically sound pitch and campaign decks for internal stakeholders and clients. Client & Stakeholder Management * Maintain and build successful, trusting client relationships, acting as a day-to-day lead. * Confidently sell in creative ideas, content streams, and strategic pivots in quick-turnaround and high-pressure situations. * Align and collaborate seamlessly with cross-functional teams (Media, PR, Social, Brand Activation, and Digital) to deliver integrated campaigns. Talent, Reporting & Operations * Identify, vet, and negotiate contracts with B2B thought leaders, industry experts, and creators. * Oversee the management of the influencer database, ensuring it is kept up-to-date and compliant with data standards. * Oversee campaign reporting and measurement. While you will support and delegate to the Account Executive on reporting and identification tasks, you will maintain ultimate accountability for the accuracy and strategic insight of the data presented to clients. * Stay up-to-date with cultural, B2B, and social trends, as well as customer views and attitudes, translating these into actionable campaign insights. * Support on additional projects as required, including new business pitches, market reviews, and competitive trend analysis. Desired Skills and Experience Must-Haves: * Experience: A minimum of 2–3 years of dedicated experience in influencer marketing, corporate PR, or B2B marketing/sales. * B2B/Corporate Acumen: A strong understanding of B2B audiences, professional social networks (specifically LinkedIn), and how to navigate the complex compliance, legal, and brand safety requirements of corporate clients. * Strategic Capability: Proven ability to put together polished, logical, and visually compelling strategy and pitch decks (Keynote/PowerPoint). * Relationship Management: Outstanding stakeholder management skills, with a track record of building consistently productive relationships with clients, talent, and internal agency partners. * Resilience & Attitude: Self-motivated, action-oriented, and ambitious, with a positive "can-do" attitude and the ability to remain calm and optimistic under pressure. * Digital Integration: Proven experience integrating digital, social media, and PR into cohesive campaign activities. Nice-to-Haves: * Production Knowledge: Practical experience with content production processes, including video shoots, licensing, and usage rights. * PR/Sales Background: Experience working within a Corporate PR agency or a B2B sales/account management environment is highly advantageous, as it aids in understanding complex stakeholder structures. * Mentorship: Experience mentoring, guiding, or delegating tasks to junior team members (AEs/Interns) to help them grow and succeed. * Industry Passion: An avid follower of industry news, creator economy trends, and emerging B2B social platforms. How we help you Thrive: * 25 days annual leave + 1 Volunteer Day * Bupa Healthcare * Enhanced Maternity, Adoption and Shared Parental Leave * Flexible Working Model with core working hours: 10am – 4pm * A 1.5:1 Matching Pension Structure * Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests. * Season Ticket Loan and Cycle to Work Scheme * Life Assurance At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.  We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.  Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity. Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.