Lifecycle Marketing Manager

Hello. We’re Teya. Teya was founded on a simple belief: local businesses deserve better. They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business. Teya exists to change that. We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work. We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand. If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you YOUR MISSION You'll build the lifecycle programmes that turn new Teya merchants into long-term members. This is a hands-on role for someone who wants to own the end-to-end build of campaigns and journeys that genuinely move the numbers on activation, cross-sell, and retention, translating into fantastic outcomes for our members and hockey stick growth for Teya. You'll be the operator who takes a commercial problem, like "onboarding in Portugal stalls at step 3" or "UK merchants aren't discovering Tap to Pay on their phones", and launches a Braze journey that fixes it. You'll bring the ideas, run the experiments, and partner closely with the rest of the team on the strategy that sits behind the programmes you own. YOUR TEAM You'll join Owned Growth, a newly formed team inside Teya's marketing function that covers CRM, lifecycle, website, and sales communications across 9 European markets. Led by the Head of Owned Growth, the team works closely with regional marketing teams, Product, Analytics, and Brand. We're a team that moves quickly and uses modern tools to do it. We're deep users of Braze, Snowflake, Amplitude, and Lokalise, and we've built internal AI-powered workflows (Claude skills, Cowork automations and Glean agents) that mean our relatively small team can ship at the pace of a much bigger one. You'll use these tools from day one, and you'll help us build new ones. YOUR ROLE On a regular day, you'll: * Own a portfolio of lifecycle programmes across onboarding, activation, cross-sell, retention and win-back, taking briefs or spotting opportunities yourself, building the campaigns in Braze, and reporting on performance * Launch in Braze hands-on: building Canvases with multi-step logic, creating Liquid for personalisation, setting up segments, configuring triggered campaigns, and QA'ing everything end-to-end * Work across channels, including email, in-app messaging, push, SMS, WhatsApp, and content cards, choosing the right channel mix for each audience and market * Run a test-and-learn programme on the campaigns you own, defining hypotheses, setting up A/B and holdout tests, analysing results, and turning findings into the next iteration * Localise at scale, working with Lokalise and our regional teams to deliver campaigns across up to 9 markets without losing quality or nuance * Partner with Product and Data, feeding into product launches with lifecycle plans, and working with our data platform team on the events and attributes you need for targeting * Use AI as a core part of your workflow, working with automations and managing each step of the process with reusable skills that make you and the team faster * Get close to our merchants by joining customer calls, shadowing our CR and Inside Sales teams, and using real merchant insight (not just dashboard data) to make campaigns better YOUR STORY You probably have around 4-6 years of CRM, growth marketing or lifecycle marketing experience, though we care more about what you've actually built than what's on your CV. * You've shipped real lifecycle programmes that moved commercial numbers, including onboarding journeys, cross-sell campaigns and retention flows, and you can talk through what worked, what didn't, and what you'd do differently * You're fluent in Braze (Canvas, Liquid, segmentation, Connected Content) or a comparable platform you could transition from quickly. You can build a multi-step journey with branching logic yourself, not just brief it * You're comfortable in the data. You can pull your own numbers in Snowflake or similar, or read SQL written by others, and you translate data into targeting and personalisation decisions * You're a strong writer. You can draft campaign copy that sounds like a real human wrote it, and you can tell the difference between lifecycle copy that converts and copy that's just words * You're comfortable working across multiple markets and languages, and you know the difference between translation and localisation * You're genuinely capable and curious about AI tooling. You've used Claude, ChatGPT, or similar in your work, and you're excited to leverage it to increase quality and improve your output across the skills listed above: data analysis, copywriting, localisation, platform fluency, and are interested in building agentic workflows * You're commercially literate. You can connect a 0.5% lift in activation to revenue, and you know why that matters * You have an eye for design and care about how a campaign looks, even when you're not the one designing it * You can run your own projects end-to-end (briefing, building, launching, reporting) without needing to be managed * You thrive in a fast-moving environment and would rather ship and iterate than wait for perfect * You're happy working from our new headquarters in Central London at least 3 days a week WHAT MAKES THIS ROLE DIFFERENT * It's B2B to SMB. You're talking to small business owners about things that materially affect their business (yesterday's sales, their funding options, inventory and more), with value and utility over promotional noise. * It's 9 markets, with more expansion this year. UK, Ireland, Portugal, Spain, Italy, Czechia, Slovakia, Hungary, Croatia and more coming. * The stack is modern and powered by AI. Braze, Snowflake, Amplitude and Lokalise, with Glean and Claude flowing into our workflows, unencumbered by legacy systems or data. You'll be armed with the tools and training to put you at the cutting edge of what's possible with our marketing channels. THE PERKS * Physical and mental health support through our partnership with WellHub, giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, and digital fitness and nutrition apps * Work from our new headquarters, House of Teya, next to Blackfriars Bridge * Cycle-to-Work Scheme with allowance up to £5,000 * 'Teya Lime' Brompton bikes free to rent from the office * Private Health and Life Insurance * Pension Scheme * 25 days of Annual Leave (+ Bank Holidays) * Opportunities to travel to our different offices across Europe * Regular merchant experiences at our headquarters * Healthy office snacks and drinks * Flexible working hours, as long as it suits both you and your team Teya is proud to be an equal opportunity employer. We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all. If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.

Description W ho We Are Looking For We are looking for a strategic and technically skilled marketer to join our team as a Lifecycle Marketing Manager for Brand Partner Experience. This role plays a key part in designing, executing, and optimizing the automated, multi-channel journeys—across email, mobile push, SMS, WhatsApp, WeChat, and Kakao Talk—that guide USANA Brand Partners along their path to building successful businesses, turning behavior and performance data into insights that make every journey more personalized and effective over time. What You Will Do as a USANA Lifecycle Marketing Manager Design and own end-to-end omnichannel journeys that guide USANA Brand Partners through onboarding, activation, engagement, and retention across email, mobile push, SMS, WhatsApp, WeChat, and Kakao Talk Build, schedule, test, and QA campaigns, automated workflows, triggers, journeys, landing pages, and forms within SAP Engagement Cloud, including segmentation logic and personalization Manage audience segmentation, contact-data health, and lead/engagement scoring so the right message reaches the right Brand Partner at the right moment, while ensuring campaigns comply with data privacy and deliverability requirements (e.g., GDPR, CAN-SPAM) Define KPIs and build the reporting and dashboards that measure campaign and journey performance, analyzing Brand Partner behavior and results to guide data-driven improvements Design, run, and interpret A/B and multivariate tests to continuously optimize journeys, segmentation, and channel mix for stronger engagement and conversion Own and execute Opportunity Communication strategies that keep Brand Partners informed, motivated, and engaged with the USANA business opportunity across channels Partner with product marketing, creative, analytics, and regional teams—as well as external vendors and agencies—to produce on-brand, localized assets and connect digital journeys with offline moments like events and conventions Create and maintain surveys in Qualtrics and connect responses to automated journeys and triggers so Brand Partner feedback drives timely, personalized follow-up Background and Skills You Will Need Bachelor’s degree in Marketing , Business, Analytics, Information Systems, or a related field 3+ years of experience in omnichannel, lifecycle, CRM, or marketing-automation roles, including hands-on campaign and journey building Demonstrated experience designing and executing automated, multi-channel journeys across email, mobile push, SMS, and messaging apps such as WhatsApp, WeChat, or Kakao Talk Hands-on experience with an enterprise marketing-automation or customer-engagement platform (e.g., SAP Engagement Cloud, Salesforce Marketing Cloud, Adobe Marketo Engage, HubSpot, or Braze) Strong technical aptitude, with comfort building segmentation logic, working with data fields and integrations/APIs, and troubleshooting campaign and data issues Strong analytical skills, with the ability to define KPIs, interpret performance data, run experiments, and turn insights into improved campaigns Working knowledge of data privacy, consent, and deliverability best practices (e.g., GDPR, CAN-SPAM, and opt-in management) Excellent project management skills, with the ability to manage multiple journeys and campaigns simultaneously What Will Make You Standout Understanding of the direct-selling or network-marketing industry Familiarity with Chinese audiences and Chinese-language proficiency *Position is hybrid/in-office located in Salt Lake City. Who We Are Since 1992, USANA has put science first with our focus on in-house research and manufacturing based in Salt Lake City, Utah to drive the creation of supplements that give your body the exact nutrition it needs to thrive. It’s why millions across the globe choose USANA as the nutritional provider for themselves and their loved ones. Today we are a billion-dollar company, thanks in part to more than 1,700 employees based around the world. Our Culture Excellence, Health, Integrity, and Community are core to our business. It is our commitment to always strive to be open-minded listeners, hold ourselves and others accountable, be respectful, and celebrate the strength that comes from collaboration. Through initiatives like our Inclusion and Belonging Council, we create a company culture where all members of the USANA family feel cared for, included, and valued. USANA has repeatedly been named one of Utah’s Best Companies to Work For by Utah Business magazine, one of America’s Best Companies to Work For by Outside Magazine, one of the Best Places to Work for in the Direct Selling Industry by Direct Selling News, and named a top employer by Best of State. What You Will Love About USANA Our science backed mission to improve lives starts with you. With holistic wellness benefits, flexible work, and a culture built on care and connection, we help you thrive, so you can help others around the world do the same. Health, Dental, Vision, Life and Disability Insurance On-site medical and mental health clinic for you and your dependents Flexible paid time off , including sick time, vacation, holidays, family hours, and floating holidays Paid parental leave for both primary and secondary caregivers 401k match and profit-sharing bonus Chiropractor visits, massages, fitness classes, and full-service gym Free and discounted USANA products Tuition reimbursement, mentorship opportunities, and learning and development licenses Learn more about working with us by visiting careers.usanainc.com Security notice: USANA Health Sciences will never ask for sensitive personal information during the initial application process or via unsecure channels like email. If you receive such a request, please do not respond and report it to us directly.