Principal Partner Manager - Channels (South Europe GSI)

Company Introduction  We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.  We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.  Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.   Role Overview The Incrementality and Attribution Team – Data Analytics and Science team is responsible for designing marketing experiments to measure incrementality, creating marketing science models to evaluate marketing efficiency, optimize budget allocation and in-channel investment optimization.  We are looking for a Senior Staff, Data Scientist(Incrementality and Attribution) to serve as the principal technical leader for our incrementality and attribution initiatives. In this individual contributor (IC) role, you will define the high-level research direction and technical strategy to evaluate marketing efficiency and optimize budget allocation. You will be highly hands-on, architecting advanced machine learning models and designing robust incrementality testing frameworks. You will collaborate closely with our existing team of data scientists and analysts to solve complex technical challenges, and partner with business teams to translate growth marketing requirements into scalable technical solutions.  Key Responsibilities  * Lead Technical Strategy: Act as the senior technical lead to establish the high-level research direction, methodology, and framework for incrementality testing and measurement * Hands-on Modeling: Architect, build, and refine advanced Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA) models from scratch * Enable the Team: Guide and upskill current data scientists and analysts, helping them overcome technical hurdles and empowering them to execute, scale, and productionize models  * Drive Business Impact: Enable the growth marketing team to make data-driven decisions and optimize budget allocation across various channels * Bridge Tech and Business: Partner closely with cross-functional business stakeholders to translate complex business requirements into robust, production-grade technical solutions.  * Foster Excellence: Establish best practices for marketing science methodology, code quality, and experimental rigor across the team Basic Qualifications  * Master’s or PhD degree in Statistics, Econometrics, Data Science, Computer Science, Operations Research, or other highly quantitative technical fields * 10+ years of industry experience in data science, advanced machine learning modeling, or a highly quantitative marketing science role * Deep Domain Expertise: Deep, foundational understanding of incrementality & marginality concepts, synergy & cannibalization, A/B testing design, and attribution methodology * Proven Model Building: Demonstrated track record of hands-on experience building and deploying advanced MMM (Marketing Mix Modeling) and MTA (Multi-Touch Attribution) models at scale in previous companies * Strong Machine Learning and Analytics Foundations: Advanced proficiency in Python and SQL, and deep expertise in statistical modeling, causal inference, and machine learning algorithms * Technical Leadership: Proven experience acting as a tech lead, setting research directions, and unblocking team members without direct people management responsibilities * Cross-Functional Communication: Excellent communication skills with a proven ability to translate highly technical data concepts into actionable business strategies for growth marketing and executive teams Preferred Qualifications  * Strong background in causal inference methodologies (e.g., uplift modeling, double machine learning, synthetic controls, geo experiments, non-compliance, confounding and bias)   * Familiar with using AI in daily work  * Experience optimizing large-scale marketing budgets across diverse channels (paid media, affiliates, performance marketing)  * Ability to handle multiple competing priorities in a fast-paced environment and lead the delivery of complex measurement frameworks * Strong intuition for trade-offs between model complexity, interpretability, and business usability  Recruitment Process and Others * Recruitment Process  1. Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer  2. The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.  3. Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.  * Things to Consider  1. This job posting may be closed prior to the stated end date for application if all openings are filled.     2. Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.     3. Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.  * Privacy Notice  1. Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located HERE.  * Document Return Policy  1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.   2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act.  However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company.  In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.  3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit the request to the Company by email (recruitingops@coupang.com) In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail.  Please be informed that the job applicant is required to pay the postage on the registered mail.  4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process.  If no request is made until the end of this period, all of his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.  5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.

At Supercell, we craft immersive game worlds that inspire millions. Our dream is to create great games that as many people as possible play for years and that are remembered forever. We believe that the best teams make the best games — this is your chance to bring our games to life in APAC. We're looking for a Marketing Manager to join our APAC Marketing Team to drive regional marketing campaigns and initiatives in Korea. This role requires strong campaign execution, cross-functional collaboration, and a deep understanding of the Korean market. The ideal candidate is an operator with exceptional marketing judgement, capable of turning strategy into outstanding regional execution while proactively identifying opportunities to improve campaigns and regional impact. WHAT YOU'LL BE DOING * Own the end-to-end execution of Supercell marketing campaigns, activations, and initiatives in Korea. * Translate regional marketing strategy into concrete, high-quality go-to-market plans. * Serve as the primary integration point across social, community, creator, esports, partnerships, and media workstreams. * Lead day-to-day campaign and program execution in partnership with Marketing Strategists, Regional Marketing leadership, local execution teams, game teams, central marketing, and external partners. * Manage timelines, budgets, and scopes to ensure campaigns ship on time and at a high quality bar. * Balance quality and impact; recommend prioritization and scope adjustments when needed. * Run structured campaign kick-offs with clear roles, POCs, timelines, deliverables, and escalation paths. * Set creative and quality standards for market-facing activations; review outputs for brand and local fit.     WHAT YOU HAVE * 8+ years of experience in executing integrated marketing campaigns in Korea — gaming industry experience preferred. * Proven track record managing end-to-end marketing campaigns and activations. * Hands-on experience in digital, social, creator, influencer, and/or partnership marketing activations; understanding of local platforms, agencies, and channel execution. * Demonstrated ability to manage multiple concurrent campaigns and partners with clear timelines, priorities, and accountability. * Experience working with agencies and production partners; comfortable briefing vendors and setting quality bars. * Excellent project management and prioritization — calm under ambiguity, proactive, ownership-minded, and effective when plans change. * Strong stakeholder communication — able to align game teams, Regional Marketing leadership, and partners; comfortable presenting plans and results to senior audiences. * Deep understanding of Supercell games. * Professional fluency in Korean and English (written and verbal). * Deep understanding of the Korean market — culture, media, agencies, platforms, player/consumer behaviour. * Experience working with international teams across time zones. * Based in Korea (Seoul); onsite/hybrid as required. * Willingness to travel to Helsinki, Japan, and other Supercell hubs as needed.   This is a full-time role based in Seoul, South Korea. You’ll work closely with colleagues also based in Helsinki, Japan, and other Supercell hubs, and with external partners and agencies based in Korea. —— That's it about the role! Below, we've gathered some things we feel are important for you to know. Totally optional, but a highly recommended read. Once you're ready to apply, just send us your application through the form on the bottom of the page. ––– ABOUT SUPERCELL Supercell is a games company from Helsinki, Finland, with offices also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Our mission is to create great games that as many people as possible play for years and that are remembered forever. So, how do we make great games? By putting together the best teams and giving them the freedom and independence to succeed. And by taking risks, failing, sharing learnings, and killing lots of projects. HEY, YOU MIGHT LOVE IT HERE! Independent cells and trust are at the core of our culture. But it takes more than that to make great games. We take good care of our people, providing them with the compensation, work environment, and resources they need to succeed while having fun along the way. YOU ARE NOT YOUR JOB TITLE ™ Here, you won’t need to focus on chasing titles or climbing ladders. Internally, our job titles don’t include prefixes like Senior, Junior, Principal, or Director. Recognition isn’t tied to your title, as it doesn't define the impact you can have around here. BENEFITS AND COMPENSATION Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource. RELOCATION? YES! No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you – whether they’re family members of the human or animal kind! NOT SURE IF YOU SHOULD APPLY? Many candidates with great skills and experience second-guess themselves. The bar is high, but if this role excites you, apply! We’re here to help you succeed. Also, we're happy to learn about any specific accommodations you may need to fully engage in our recruitment process. Wishing you all the best, The Supercell Recruitment team