Associate Director, Paid Social Media

THE ROLE HelloFresh Group is looking for a mid-level copywriter to join our in-house creative studio in Berlin, writing everything from punchy headlines to tactical CTAs that turn the curious into customers. Duties will have a strong digial media component, emphasizing bold, attention-grabbing assets aimed at smashing existing perceptions of our brands and reframing them for future growth. You'll spend most of your time on mid- and lower-funnel assets across several channels (including CRM, paid social, organic social, display, flyers, packaging, and landing pages), with some lighter brand work mixed in to keep things interesting. You understand how to use copy to build credibility, spark interest, and move people to act. You sweat the details, sharpen every line and know that a well-placed verb beats a stack of adjectives. This role sits within the Global Creative team, reporting to the Associate Director of International Content Strategy and working closely with stakeholders across local and global markets. Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you. WHAT YOU’LL DO * Respond to briefs and write impactful, creative copy across multiple touchpoints, in line with our brands’ strategies and business goals * Propose striking, edgy copy directions that will grab attention and spark brand consideration – especially on social media * Bring our brands’ tones of voice to life across every asset * Align with stakeholders on the key messages, benefits, and proof points that need to land * Partner with designers to build marketing assets for online and offline channels, from static banners to dynamic video * Rigorously proofread your copy * Manage content via Google Suite, Jira, and other platforms so it flows smoothly to stakeholders and transcreators  * Work on-site in our Creative Studio in Moabit a minimum of three days per week (Monday-Wednesday) WHAT YOU’LL BRING * A full-time copywriter based in Berlin * BS/MS from a top-tier university in Communications, Marketing, Creative Writing, or a related field * Minimum three years of copywriting or communications experience, ideally in food or tech * Outstanding English copywriting skills – clean, confident, clutter-free * Skilled at leveraging AI platforms to ideate concepts, generate copy, and tailor messaging to channel best practices * Proven experience writing for paid social (Instagram, Facebook, TikTok), digital display (Google Ads, YouTube), CRM, landing pages, and GEO/SEO * Comfortable working with brand toolkits and tone of voice guides * Able to write for multiple projects and brands simultaneously, shifting tone and tactics as needed * Solid grasp of time management and the ability to juggle a wide range of stakeholders * Able to deliver on goals while managing scope, time, quality, and risk * Genuine curiosity about food and cooking * Knowledge of German, French, Swedish, Norwegian, Danish, or Dutch is a plus WHAT WE OFFER Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion. * Immerse yourself in a diverse global community of 90+ nationalities. * Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model. * Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals. * Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy. * Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities! ARE YOU UP FOR THE CHALLENGE? Please submit your complete application below including your salary expectations and earliest starting date. After submitting an application our team will review this and get back to you within 5 business days.  HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: Europe: EUaccommodations@hellofresh.com. APAC: APACaccommodations@hellofresh.com United States: USCandidateAccommodations@hellofresh.com Canada: CAaccommodations@hellofresh.com

WHO WE ARE: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.  At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.  Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. **We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. (Use if posting FT + PT United States) A day in the life: You'll own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, insurance, or similar lead-gen-driven businesses. You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives. A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients. This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact. As an AAD, you will act as the day-to-day strategic lead for Consumer Services clients, ensuring marketing efforts are aligned to lead quality, conversion, and revenue — not just lead volume. Every client in this vertical has a sales team, and that sales team will have opinions about whether marketing is delivering. Your job is to make sure you already know the answer before they ask. You will work closely with client marketing and sales or operations contacts to define what a qualified lead actually looks like — and build that definition back into targeting, creative, and campaign strategy. This role requires comfort discussing CPL, lead-to-close rate, cost per acquisition, funnel conversion, and local market dynamics. You'll partner with Project Managers to ensure execution stays on track — leading client calls directly on larger accounts, while the PM leads on smaller ones — and will collaborate with the Account Director to refine quarterly strategy and long-term growth plans. KEY RESPONSIBILITIES: * Employ AI technologies to enhance and optimize business processes * Utilize and leverage Power Digital's Nova ecosystem as it relates to your department * Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way * Translate Power Circuit roadmap outputs into weekly account priorities; flag when targeting, creative, or measurement setup is driving lead quality problems * Stay close to funnel metrics — CPL, lead-to-opportunity rate, cost per acquisition — and surface concerns before the client's sales team does * Work with client sales or operations contacts to maintain a shared definition of lead quality; feed that back into targeting and creative strategy * Coordinate paid search, paid social, SEO, local, and creative teams around a unified account strategy * Support geographic expansion and local market strategy; flag when market dynamics require a different approach * Support the AD on quarterly strategy, renewal prep, and service expansion conversations * Build and maintain strong client relationships; contribute to ≥90% retention across your accounts * Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100% ROLE REQUIREMENTS: * 4–7 years in lead generation or consumer services marketing, with experience managing client relationships day-to-day * Understands lead funnel economics: CPL, lead-to-opportunity rate, cost per acquisition, LTV by lead source * Has worked with clients who have sales teams — knows what aligning marketing to sales looks like in practice * Comfortable with paid search-heavy media mixes and local campaign structures * Familiar with local SEO, GMB, and review strategy as performance levers in services categories * Has experience framing lead quality vs. lead volume conversations for clients, and knows how to shift focus without damaging the relationship * Strong written and verbal communication; can translate funnel data into a clear, credible narrative Key Performance Indicators (KPIs) * Expansion to Churn Ratio (ETCR) * Net MRR across portfolio * Client NPS (8+ avg) * Monthly Service Expansion pipeline generation * Power Circuit Certification (annual) Most Important Things (MITs) * Team Coaching and Development * Marketing Strategy, Development and Execution * Client Retention and Client Revenue Growth Benefits & Perks: * Base salary + commission opportunities * Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium * 401(k) plan - 4% employer contribution matching  * Unlimited Time Off available on day one * Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors * Fully flex work environment: full-remote, in-office, or hybrid  * A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck * Employee Assistance Program (EAP) * 12 observed United States national holidays + 2 mental health recharge days per year * Unlimited opportunities for growth & leadership within a rapidly growing firm * Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) * Quarterly awards including prize money and recognition for outstanding performance * Opportunities to be involved in company DEI initiatives Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ [https://powerdigitalmarketing.com/company/careers/]. [https://powerdigitalmarketing.com/company/careers/] If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com [recruiting@powerdigital.com] before taking any further action in relation to the correspondence.