Senior Lead - Sales Planning

Asana Marketing is hiring a Senior Product Marketing Manager to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption. You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum. This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. WHAT YOU’LL ACHIEVE * Define and own the end-to-end go-to-market strategy, partnering closely with the Integrated Campaigns team to drive measurable business results. * Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas. * Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. * Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories. * Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment. * Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities. ABOUT YOU * Experience: 8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred). * Technical Depth: You understand how software is built, feel comfortable engaging with developers and engineering leaders, and can translate technical capabilities into value-based stories. * Strategic Growth Mindset: Proven track record of scaling products from "1 to 10" and "10 to 100," with a deep understanding of both PLG and SLG motions. * Product Intuition: You are naturally inclined to explore new tools, identify what’s possible, and thrive on distilling complex technical concepts into simple, compelling narratives. * Collaborative Leader: Strong experience partnering with Product teams to align roadmaps with market needs and customer pain points. * AI & Tech Curiosity: Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. WHAT WE’LL OFFER Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $180,000 - $207,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: * Mental health, wellness & fitness benefits * Career coaching & support * Inclusive family building benefits * Long-term savings or retirement plans * In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. #LI-Hybrid ----------------------------------------------------------------------------------------------------------------------------------   About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

Senior Account Executive, Strategic Partnerships & Affiliates Location: Hybrid in New York City (3 day in-office requirement)  Qualifications: * 4+ years of sales or partnership experience, ideally in a role where you had to build a book of business from scratch. * A "Hunter-Farmer" Hybrid: You are fearless when cold calling potential partners to pitch a revenue-share opportunity, but you also possess the empathy and organization to nurture those relationships into a productive community over time. * Thrives in Ambiguity: You don’t need a playbook—you want to write it. You are comfortable testing new pitches, identifying new vertical targets (e.g., insurance, logistics consultants), and pivoting quickly based on what works. * Creative & Scrappy: You can see the angle that others miss. You understand how to frame a value proposition not just to a user, but to a partner looking to monetize their influence. * Community Builder Mindset: You understand that signing a partner is just day one. You know how to keep affiliates engaged, excited, and producing leads through constant communication and value-add interactions. * Genuinely Curious about Business Models: You need to understand how our partners make money (e.g., how a Credit Card Points Consultant operates) to effectively pitch how Melio fits into their ecosystem. * Proficiency in SalesForce, Outreach.io, and LinkedIn Sales Navigator. A day in the life and how you’ll make an impact: Identify & Recruit (The Hunt) * Prospect and Cold Call: You will aggressively hunt for high-leverage affiliates—think Credit Card Points Consultants, Insurance Brokers who don't accept cards, or Industry-Specific Consultants. * Pitch the "Business in a Box": You aren't just selling software; you are selling a revenue stream. You will convince these partners that referring their high-spend clients to Melio is a lucrative way to monetize their existing relationships through our Gross Profit revenue share model. * Creative Sourcing: You will experiment with different verticals to find the "hidden gems"—partners who have trusted access to UHV companies but haven't monetized that influence yet. Onboard & Enable (The Setup) * White-Glove Onboarding: Once a partner says "yes," you ensure they (and their clients) are set up for success. You will help them identify the low-hanging fruit in their book of business to get their first wins on the board quickly. * Technical & Sales Enablement: Teach partners how to spot a Melio opportunity and how to pitch it to their clients. Community Management & Nurture (The Flywheel) * Drive Portfolio Adoption: You will manage your book of affiliates like a community manager. Your goal is to keep them active, sending leads, and viewing Melio as a significant revenue driver for their business. * Relationship Moats: Build deep, personal relationships with your partners so that Melio remains their exclusive referral of choice. Feedback Loop: Since this is a new motion, you will constantly feed insights back to growth and marketing teams. What segments provide deep opportunities for UHV? What incentives drive the most behavior? About the team: Melio is on a mission to keep small businesses in business. We simplify B2B payables and receivables so business owners—and the professionals who support them—can focus on what they do best. You will be joining the Ultra High Value team but operating as the spearhead for this specific Affiliate/Partnership motion. This is a role for a pioneer—someone who wants to look back in a year and say, "I built that channel." You will have high visibility and the autonomy to experiment with creative strategies to drive volume. About Melio USA:  * Competitive compensation packages: We strive to make each and every employee feel valued and appreciated. * The annual base salary range for this position is $95,000-$105,000 with an additional bonus component. * Medical, Dental, and Vision: We offer generous and highly competitive plans with up to 100% employer-paid coverage, FSA and HSA. * 401K matching: Feel the investment of working at a high-growth company. * Wellness: We take a holistic approach to wellness at Melio with a focus on providing financial, physical, emotional, social, and community support for our employees.  * Time Off: Time to rest and recharge is a priority for us. We offer competitive vacation time, sick days, holidays, parental leave and wedding days to allow you to take the time you need, when you need it.  * Food perks: Enjoy our fully stocked kitchens, along with a weekly Seamless stipend and plenty of catered meals each week.  * Office culture: Thrive in our collaborative offices in New York City in a hybrid working environment. We are dog friendly as well! * Growth and development: Lean on the diverse team to foster professional and personal growth through workshops, mentorship programs, and team building activities.  Melio builds business-to-business (B2B) payment tools so small business owners can spend less time in the back office and more time on their craft. As the fastest-growing B2B payment platform in the US, Melio is working hard to find new and better ways to help small businesses succeed in the ways that work best for them. Melio's diversity, equity and inclusion efforts have always been a top priority within our team. We are an Equal Opportunity Employer, and all of our employees encompass different strengths, experiences and backgrounds. DEI within Melio prioritizes race, gender, age, disability status, veteran status, sexual orientation, religion and many other parts that make up one's identity. Having a diverse team across all offices is key to our success, and inclusion is each #TeaMelio member's responsibility. Melio accepts job applications on an ongoing basis until the position is filled. If you are interested in applying for this job opportunity, please do so directly on our careers page (or if you’re here already, scroll down and apply now!). This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.