Product Marketing Manager: Trust & Safety, Community

In short: On is taking the global sportswear market by storm with cutting-edge tech and innovative products. As our brand continues to expand, we are seeking a Sr. Specialist - Key Accounts to join our team. This role is the bridge between On’s internal commercial teams and our B2B partners ultimately amplifying On’s footprint across the United States.   On's success is earned through a unique service concept: we deliver happiness to our customers with a premium product and top-of-line personalized support. Every day at On is an opportunity to learn and grow whilst helping to build the world’s next great Sportswear brand.    Your Mission: - Build and own positive account relationships for a specific product category at Key Account partner(s) through strong communication, sharp data-driven discussions and timely actions that support our budget objectives and LRP   - In collaboration with other account owners, build a data-driven pre-season forecast that aligns to both account needs and On’s market objectives   - Build strong sell-in presentations, including meeting setup, sample needs, visual assortment creation, and individual account updates – delivering the season strategy in a compelling and comprehensive way   - Manage the orderbook for both in-season and sell-out business by partnering with sales planners to drive incremental business, as well as leveraging returns or order changes to reallocate open-to-buy dollars to drive toward our budget and target goals   - Partner with Account Services to own the orderbook, accuracy of order entry, loading pre-season tools like Nu-Order, Joor, and account item setup needs, and any operational requirements of EDI & Drop Ship for Key Accounts   - Embody positive cross-functional relationships partner to support exceptional marketing both in-store and online   Your Story: - 3+ years of years in outside sales, account management, merchandising, retail marketing, product planning, or related experience - 2-3 years of brand experience    - You embody a service-minded attitude and have a history of sales success and a unique ability to navigate difficult client conversations and negotiate wins, building long-lasting relationships   - You have strong Excel and data analysis skills and ideally experience with sales planning, forecasting, and retail math   - You relish the challenge of crafting and executing strategies to develop business with the existing customer base as well as create new opportunities for growth   - You have a strong understanding of fashion, footwear, or sportswear trends and enjoy marketing brands you believe in and sharing that with clients in an inspiring way   ATTRIBUTES OF A SUCCESSFUL CANDIDATE:  - Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.   - Customer Focus - Building strong customer relationships and delivering customer-centric solutions.   - Instills Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity.   - Business Insight - Applying knowledge of business and the marketplace to advance the organization's goals.   - Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.   - Customer Focus - Building strong customer relationships and delivering customer-centric solutions.   - Drives Results - Consistently achieving results, even under tough circumstances. Your Team: Ever imagine working in a team, where a passion for people and a commitment to movement comes first? You’ll be joining an entrepreneurial and collaborative team, passionate about crafting a premium sales experience for our retail partners, pioneering new ways of strategic account management, and spreading the excitement of our brand. Our United States Sales team is growing, come along for the journey.

Asana Marketing is hiring a Senior Product Marketing Manager to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption. You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum. This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. WHAT YOU’LL ACHIEVE * Define and own the end-to-end go-to-market strategy, partnering closely with the Integrated Campaigns team to drive measurable business results. * Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas. * Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. * Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories. * Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment. * Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities. ABOUT YOU * Experience: 8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred). * Technical Depth: You understand how software is built, feel comfortable engaging with developers and engineering leaders, and can translate technical capabilities into value-based stories. * Strategic Growth Mindset: Proven track record of scaling products from "1 to 10" and "10 to 100," with a deep understanding of both PLG and SLG motions. * Product Intuition: You are naturally inclined to explore new tools, identify what’s possible, and thrive on distilling complex technical concepts into simple, compelling narratives. * Collaborative Leader: Strong experience partnering with Product teams to align roadmaps with market needs and customer pain points. * AI & Tech Curiosity: Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. WHAT WE’LL OFFER Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $180,000 - $207,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: * Mental health, wellness & fitness benefits * Career coaching & support * Inclusive family building benefits * Long-term savings or retirement plans * In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. #LI-Hybrid ----------------------------------------------------------------------------------------------------------------------------------   About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.