Director of Global Workplace Technology - New York

THE OPPORTUNITY We're seeking a driven, entrepreneurial Account Executive to join a newly formed team bringing Asana's platform to IT and service teams. This is a unique opportunity to be at the ground floor of an emerging go-to-market motion, working as part of a dedicated team to build repeatable sales plays that will scale across Asana's field organization. You will be an extended part of the product General Manager's team, helping to bring customer feedback to the product team and design the product and pricing strategy. You'll be starting conversations with IT leaders, service delivery teams, and cross-functional stakeholders who are looking to modernize how they coordinate work, deflect repetitive requests, and deliver exceptional employee experiences. This role requires both a hunter mentality and collaborative partnership—you'll prospect into net-new accounts while working seamlessly alongside Asana's existing Account Executives and Customer Success Managers to uncover expansion opportunities within our current customer base. This role is ideal for someone who knows the IT buyer thrives in ambiguity, loves building from the ground up, and is energized by the chance to shape a new market category at Asana. WHAT YOU'LL ACHIEVE * Own the full sales cycle for IT and service team buyers within mid-market accounts (300–2,000 employees), from prospecting through close * Build and maintain a healthy pipeline through outbound prospecting and inbound lead qualification * Partner closely with existing Asana AEs and CSMs to identify expansion opportunities within accounts that already use Asana for other teams * Become a trusted advisor to IT leaders (CIOs, VPs of IT, IT Directors, Service Delivery Managers) by understanding their operational challenges, strategic priorities, and technology landscape * Translate customer pain points into compelling value narratives that resonate with IT and service team personas * Collaborate cross-functionally with Product Marketing, Product Management, Sales Engineering, and Customer Success to refine positioning, surface product feedback, and ensure customer success post-sale * Develop and execute territory plans targeting high-propensity accounts based on firmographics, technographics, and account intelligence * Document learnings and contribute to playbook development to enable the broader sales organization as this motion scales * Champion Asana's expansion into new departments and use cases, positioning the platform as a strategic solution for IT and service delivery organizations ABOUT YOU REQUIRED EXPERIENCE & SKILLS * Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. * 5–8 years of sales experience, with at least 3+ years selling to IT buyers (IT Operations, Infrastructure, Service Delivery, IT Leadership) in a B2B SaaS environment * Deep understanding of the IT persona, including familiarity with IT organizational structures, common pain points, and the technology ecosystem IT teams operate within * Proven ability to navigate complex, multi-stakeholder sales cycles involving IT, HR, Facilities, and other service-oriented functions * Track record of quota achievement and consistent pipeline generation in a hunter or hybrid sales role * Experience with early-stage or incubation sales motions is a strong plus—you’re comfortable with iteration, experimentation, and learning in real time * Excellent discovery and consultative selling skills—you dig deep to understand customer workflows, challenges, and desired outcomes before jumping to solutions * Strong collaboration skills—you work seamlessly with AEs, CSMs, and cross-functional partners to drive customer outcomes and revenue growth * Intellectual curiosity and growth mindset—you actively seek to understand emerging trends in IT service management, employee experience, and AI-driven automation * Exceptional communication skills, both written and verbal, with the ability to tailor messaging to technical and executive audiences * Practical experience in executing and maintaining a repeatable sales process such as Sandler, MEDDIC, or Challenger * Familiarity with the IT technology landscape is highly valued, including awareness of tools in categories like ITSM, ESM, service desk, ticketing platforms, knowledge management, and workflow automation PREFERRED QUALIFICATIONS * Familiarity with service management methodologies (ITIL, service catalog design, SLA frameworks, incident/request workflows) * Background selling displacement deals or helping customers migrate from legacy enterprise software * Understanding of AI-powered automation, self-service workflows, or employee experience platforms * Comfort with modern sales tech stack (Salesforce, Outreach/SalesLoft, LinkedIn Sales Navigator, 6sense/Demandbase, etc.) WHAT WE'LL OFFER Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value, which is why we check ourselves and conduct a yearly pay equity audit. For this role, the On-Target Earnings (OTE) range is $300,000 - $330.000. These ranges are a guideline; actual base salary and OTE may vary based on various factors, including market and individual qualifications objectively assessed during the interview process, and the ranges for this role may be modified. In addition, your compensation package may include additional components such as equity and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: * Mental health, wellness & fitness benefits * Career coaching & support * Inclusive family building benefits * Long-term savings or retirement plans * In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. ABOUT THIS ROLE This is a highly visible, strategic role within Asana's go-to-market organization. You'll work closely with sales leadership, product marketing, and product management to shape how Asana brings our platform to IT and service teams. You'll have the autonomy to test new approaches, the support of a dedicated incubation team, and the opportunity to directly influence product roadmap and GTM strategy. The role can be remote or based in one of Asana's office locations with a hybrid schedule (typically in-office Monday, Tuesday, and Thursday). If you're interviewing for this role, your recruiter will share more about location flexibility and in-office expectations. WHY ASANA? At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. Asana has been named to Fortune's Best Workplaces and recognized globally for our exceptional culture and innovation. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana's Talent Network to stay up to date on job opportunities and life at Asana. #LI-Remote #LI-Hybrid EQUAL OPPORTUNITY STATEMENT Asana is an equal opportunity employer, and building a diverse, equitable, and inclusive company is core to our mission. Join us to make a big impact—on our mission, our customers' missions, and your career. About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. The Role We’re seeking a Director of Communications based in New York City to build and scale Legora’s external narrative in North America across press, exec communications, thought leadership, and strategic storytelling. You’ll own how we show up publicly — shaping the stories, messages, and moments that define the category and cement Legora as the most credible and exciting voice in AI for legal work. Reporting to the VP Communications in Stockholm, you’ll be embedded with the local Marketing and GTM teams, and work closely with teams across Marketing, Product, GTM, Legal, and Leadership, to translate what we’re building — and why it matters — into narratives that resonate with customers, media, talent, partners, and the broader industry. You’re a storyteller with precision, taste, and the ability to translate complexity into clarity. You thrive at the intersection of strategy and craft — able to zoom out to narrative architecture and zoom in to sentence-level detail. You’re fast, structured, and obsessed with building trust through truth. Communications is one of Legora’s most strategic levers for shaping the category. In a space full of noise and speculation, credibility is currency — and narrative discipline is a competitive advantage. The stories you create will influence how the industry understands AI for legal work, and why Legora is defining the frontier. If we succeed, it will be because our story is clear, our voice is trusted, and our narrative sets the pace for the category — not the other way around. What You’ll Do COMMUNICATIONS STRATEGY & NARRATIVE DEVELOPMENT * Build and execute Legora’s communications strategy for North America across earned channels. * Define messaging frameworks that clarify our category, technology, and customer value. * Develop and protect a consistent narrative that scales across teams and touch-points. MEDIA RELATIONS & PRESS OPERATIONS * Cultivate strong relationships with reporters covering AI, business, technology, and the legal industry. * Own the end-to-end press pipeline: pitches, briefings, media kits, and press activation moments. * Prepare spokespeople with clear talking points, briefing documents, and ongoing narrative coaching. EXECUTIVE COMMUNICATIONS * Partner directly with Leadership to craft high-signal external comms: speeches, op-eds, keynote scripts, long-form posts, and interviews. * Ensure a consistent voice across channels, reinforcing credibility, clarity, and category leadership. THOUGHT LEADERSHIP & CONTENT CREATION * Turn complex ideas (AI capabilities, legal workflows, customer adoption, product architecture) into accessible, compelling stories. * Develop long-form narrative assets: white-papers, announcements, deep dives, and industry POVs. * Develop campaigns around launches, milestones, and category moments. ISSUES MANAGEMENT & STRATEGIC POSITIONING * Monitor category conversations, emerging risks, competitive narratives, and external debates. * Advise leadership on communications decisions that require nuance, judgment, and speed. * Ensure Legora shows up with truth, clarity, and authority. MEASUREMENT & OPTIMIZATION * Build a measurement framework for communications impact across reach, sentiment, share of voice, and narrative resonance. * Run experiments with formats, channels, and message angles — scaling what moves the needle. * Maintain a library of messaging, resources, and reusable story assets. What You Bring * 5–7+ years of experience in communications, PR, editorial, or strategic narrative roles — ideally in high-growth, technical, or product-led environments. * Demonstrated experience owning press narratives and securing coverage that shapes perception. * Excellent writing, editing, and storytelling skills with an ability to simplify complexity. * Ability to build repeatable messaging frameworks and communication systems. * Experience preparing executives for media, speeches, or public commentary. * Analytical mindset with the ability to measure sentiment, coverage quality, and message pull-through. * Fluent English communication skills. What’s In It For You * Global collaboration: Partner with teams and clients across Europe, APAC, and North America. * Competitive package: Comprehensive salary, benefits, and tools for success. * Meaningful work: Your efforts shape how thousands of lawyers use AI daily. * In-person environment: Union Square office designed for ambitious builders and company provided lunch daily. * Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package: Medical, Dental & Vision * Multiple medical plan options through Aetna and Kaiser Permanente * HSA or Healthcare FSA (based on plan selection) * Dental plans via MetLife * Vision plans via Vision Care Family Support * Generous parental leave * Free access to Maven Clinic * Dependent Care FSA * Free One Medical membership for employees and dependents Additional Perks * Pre-tax commuter benefits * Life Insurance + STD/LTD * 401(K) with generous company match * Unlimited PTO * Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.