
Asana · New York City
We're seeking a driven, entrepreneurial AI Strategist to join a newly formed team bringing Asana Service Management to IT and service teams. This is a unique op...
We're seeking a driven, entrepreneurial AI Strategist to join a newly formed team bringing Asana Service Management to IT and
service teams. This is a unique opportunity to be at the ground floor of an emerging go-to-market motion, directly with our
enterprise customers to design, deploy, and scale AI workflows that transform their business operations. This role is a unique
hybrid: part Customer Success Manager, part implementation consultant, and part product strategist, partnering with a dedicated
Account Executive and cross-functional teammates to build repeatable implementation and success motions that will scale across
Asana's customer base & field organization. You will be an extended part of the product General Manager's team, helping bring
customer feedback to the product team and shape how the product, demos, and technical positioning evolve.
Equipped with deep product knowledge and an AI-forward mindset, you will serve as a strategic thought partner and trusted advisor.
Unlike a traditional relationship-focused CSM, your primary mission is to accelerate time to first value by guiding customers
through complex technical implementation planning, configuration, and migration. You will be responsible for identifying
deployment risks early, driving immediate adoption, and converting your hands-on execution into a reusable playbook that will
scale our team and empower future customers. This role is ideal for someone who understands the IT buyer, thrives in ambiguity,
loves building from the ground up, and is energized by the chance to help define a new market motion at Asana.
This role can either be fully remote depending on which US state you live in, or based in our New York City office with an
office-centric hybrid schedule. If based in-office: The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas
have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams
with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
What you’ll achieve
deployment and measurable initial business outcomes.
high-value AI use cases, relevant success metrics, and structured onboarding paths.
seamlessly migrate legacy workflows or data into our AI platform.
implement mitigation strategies to prevent project stalls.
comprehensive, reusable playbook for future hires and scaling customers.
adoption to genuine, AI-enabled productivity.
Sales leadership to inform roadmap and GTM strategy
About you
Management Consulting role.
points, and the systems these teams use every day
a strong ability to translate AI capabilities into executive storytelling and ROI framing.
specifically as technology and AI capabilities evolve.
executive audiences
Familiarity with AI/ML concepts, Python, or SQL is a major plus.
real time
with C-level executives.
productivity, collaboration, or decision-making.
At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical
to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage
you to apply.
What we’ll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving
our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role.
To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and
conduct a yearly pay equity audit.
For this role, the estimated base salary range is between $133,000 - $151,000. The actual base salary will vary based on various
factors, including market and individual qualifications objectively assessed during the interview process. The listed range above
is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for
most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total
compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're
interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
#LI-Hybrid
About us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most
important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes,
and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the
best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+
offices all over the world, we are always looking for individuals who care about building technology that drives positive change
in the world and a culture where everyone feels that they belong.
Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.
We are looking for a deeply technical, customer-facing Forward Deployed Engineer to help product development organizations deploy Command - a new offering from Asana. As we incubate new motions and capabilities on Command, we need engineers who can work directly with customers, move quickly from insight to implementation, and bring real-world learning back into the product. This role is based in our San Francisco or New York City office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve * Collaborate with Engineering leaders, platform teams, administrators, and hands-on builders to connect Command to the systems where work already happens * Establish the technical and operational foundations for adoption and help teams develop more effective ways of planning, building, shipping, and learning * Move between cloud infrastructure, integrations, workflow design, automation, product enablement, and engineering coaching * Work directly in customer environments — configuring secure access to source-control, CI/CD, ticketing, and identity systems, or pairing with engineering teams to design release workflows and help leaders clarify the context their agents and teams need to make good decisions * Write production-quality code when needed and turn customer-specific solutions into reusable product capabilities * Leave customers with more than a working deployment — leave them with a stronger system for building software About you * 6+ years of experience in software engineering, forward deployed engineering, customer engineering, solutions engineering, implementation engineering, or a similar technical customer-facing role * Strong coding and systems-thinking skills, with the ability to move from whiteboard to production * Strong understanding of product development and engineering workflows, and familiarity with the systems those teams use to plan, build, ship, and debug software * Experience building or integrating software across APIs, event flows, data models, permissions, automation, or agent-based workflows * Strong technical judgment: you know when to customize, when to simplify, and when to push for productization * Ability to work directly with customers and internal stakeholders without heavy structure * Comfort operating in ambiguous, fast-moving environments where the answer is not already documented * Strong communication skills, both written and verbal, with the ability to explain technical tradeoffs clearly to technical and non-technical audiences * Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $248,000 - $282,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: * Mental health, wellness & fitness benefits * Career coaching & support * Inclusive family building benefits * Long-term savings or retirement plans * In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. #LI-Hybrid About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.
THE OPPORTUNITY We're seeking a driven, entrepreneurial Account Executive to join a newly formed team bringing Asana's platform to IT and service teams. This is a unique opportunity to be at the ground floor of an emerging go-to-market motion, working as part of a dedicated team to build repeatable sales plays that will scale across Asana's field organization. You will be an extended part of the product General Manager's team, helping to bring customer feedback to the product team and design the product and pricing strategy. You'll be starting conversations with IT leaders, service delivery teams, and cross-functional stakeholders who are looking to modernize how they coordinate work, deflect repetitive requests, and deliver exceptional employee experiences. This role requires both a hunter mentality and collaborative partnership—you'll prospect into net-new accounts while working seamlessly alongside Asana's existing Account Executives and Customer Success Managers to uncover expansion opportunities within our current customer base. This role is ideal for someone who knows the IT buyer thrives in ambiguity, loves building from the ground up, and is energized by the chance to shape a new market category at Asana. WHAT YOU'LL ACHIEVE * Own the full sales cycle for IT and service team buyers within mid-market accounts (300–2,000 employees), from prospecting through close * Build and maintain a healthy pipeline through outbound prospecting and inbound lead qualification * Partner closely with existing Asana AEs and CSMs to identify expansion opportunities within accounts that already use Asana for other teams * Become a trusted advisor to IT leaders (CIOs, VPs of IT, IT Directors, Service Delivery Managers) by understanding their operational challenges, strategic priorities, and technology landscape * Translate customer pain points into compelling value narratives that resonate with IT and service team personas * Collaborate cross-functionally with Product Marketing, Product Management, Sales Engineering, and Customer Success to refine positioning, surface product feedback, and ensure customer success post-sale * Develop and execute territory plans targeting high-propensity accounts based on firmographics, technographics, and account intelligence * Document learnings and contribute to playbook development to enable the broader sales organization as this motion scales * Champion Asana's expansion into new departments and use cases, positioning the platform as a strategic solution for IT and service delivery organizations ABOUT YOU REQUIRED EXPERIENCE & SKILLS * Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. * 5–8 years of sales experience, with at least 3+ years selling to IT buyers (IT Operations, Infrastructure, Service Delivery, IT Leadership) in a B2B SaaS environment * Deep understanding of the IT persona, including familiarity with IT organizational structures, common pain points, and the technology ecosystem IT teams operate within * Proven ability to navigate complex, multi-stakeholder sales cycles involving IT, HR, Facilities, and other service-oriented functions * Track record of quota achievement and consistent pipeline generation in a hunter or hybrid sales role * Experience with early-stage or incubation sales motions is a strong plus—you’re comfortable with iteration, experimentation, and learning in real time * Excellent discovery and consultative selling skills—you dig deep to understand customer workflows, challenges, and desired outcomes before jumping to solutions * Strong collaboration skills—you work seamlessly with AEs, CSMs, and cross-functional partners to drive customer outcomes and revenue growth * Intellectual curiosity and growth mindset—you actively seek to understand emerging trends in IT service management, employee experience, and AI-driven automation * Exceptional communication skills, both written and verbal, with the ability to tailor messaging to technical and executive audiences * Practical experience in executing and maintaining a repeatable sales process such as Sandler, MEDDIC, or Challenger * Familiarity with the IT technology landscape is highly valued, including awareness of tools in categories like ITSM, ESM, service desk, ticketing platforms, knowledge management, and workflow automation PREFERRED QUALIFICATIONS * Familiarity with service management methodologies (ITIL, service catalog design, SLA frameworks, incident/request workflows) * Background selling displacement deals or helping customers migrate from legacy enterprise software * Understanding of AI-powered automation, self-service workflows, or employee experience platforms * Comfort with modern sales tech stack (Salesforce, Outreach/SalesLoft, LinkedIn Sales Navigator, 6sense/Demandbase, etc.) WHAT WE'LL OFFER Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value, which is why we check ourselves and conduct a yearly pay equity audit. For this role, the On-Target Earnings (OTE) range is $300,000 - $330.000. These ranges are a guideline; actual base salary and OTE may vary based on various factors, including market and individual qualifications objectively assessed during the interview process, and the ranges for this role may be modified. In addition, your compensation package may include additional components such as equity and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: * Mental health, wellness & fitness benefits * Career coaching & support * Inclusive family building benefits * Long-term savings or retirement plans * In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. ABOUT THIS ROLE This is a highly visible, strategic role within Asana's go-to-market organization. You'll work closely with sales leadership, product marketing, and product management to shape how Asana brings our platform to IT and service teams. You'll have the autonomy to test new approaches, the support of a dedicated incubation team, and the opportunity to directly influence product roadmap and GTM strategy. The role can be remote or based in one of Asana's office locations with a hybrid schedule (typically in-office Monday, Tuesday, and Thursday). If you're interviewing for this role, your recruiter will share more about location flexibility and in-office expectations. WHY ASANA? At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. Asana has been named to Fortune's Best Workplaces and recognized globally for our exceptional culture and innovation. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana's Talent Network to stay up to date on job opportunities and life at Asana. #LI-Remote #LI-Hybrid EQUAL OPPORTUNITY STATEMENT Asana is an equal opportunity employer, and building a diverse, equitable, and inclusive company is core to our mission. Join us to make a big impact—on our mission, our customers' missions, and your career. About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.
As a member of the AMER Solutions Org, you will act as a trusted advisor for prospects and clients, driving customer acquisition and accelerating revenue growth through a mastery of strategic sales and Asana platform expertise. In this role, you will be at the ground floor of an emerging go-to-market motion, partnering with a dedicated Account Executive to build repeatable technical plays for Asana Service Management across IT and service teams. You will bridge the gap between the voice of the business and the voice of the customer, gathering first-party insights to help shape how our product, demos, and technical positioning evolve. This role can either be fully remote or based in our New York City, San Francisco, or Chicago offices with an office-centric hybrid schedule. If based in-office: The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. WHAT YOU’LL ACHIEVE * Partner with the incubation Account Executive to lead technical validation for IT and service team opportunities within mid-market accounts, managing everything from discovery to tailored product demonstrations and close. * Translate complex customer pain points and service delivery workflows (such as request intake, triage, and fulfillment) into practical solution designs and compelling business value narratives for IT leaders. * Advise customers on solution architecture, integrations, administration considerations, and deployment approaches to ensure a confident and seamless fit within their existing technology landscape. * Collaborate cross-functionally with core Account Executives, Customer Success Managers, and core Solutions Engineers to uncover and support expansion opportunities within existing accounts. * Build repeatable demo assets, technical collateral, and structured feedback loops to enable the broader field organization as this service management motion scales. * Surface customer objections and product gaps directly to Product, Product Marketing, and Sales leadership to actively inform the product roadmap and go-to-market strategy. ABOUT YOU * Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. * Possesses a strong background in solutions consulting, sales engineering, or a similar customer-facing technical role, with a clear understanding of IT and service team personas. * Proven discovery and technical validation skills, with the ability to uncover workflows, technical constraints, and decision criteria before architecting a solution. * Skilled at presenting product demonstrations, workshops, and whiteboard sessions to both technical and executive audiences. * Capable of explaining technical concepts clearly and credibly, including workflow design, data structures, integrations, and automation concepts. * Thrives in ambiguity and early-stage environments where messaging, product capabilities, and playbooks are actively evolving in real time. * Familiarity with service management methodologies (like ITIL, SLA frameworks, or incident workflows) or experience with ticketing, identity, and workflow automation systems is a plus. WHAT WE’LL OFFER Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $156,800 - $178,500. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: * Mental health, wellness & fitness benefits * Career coaching & support * Inclusive family building benefits * Long-term savings or retirement plans * In-office culinary options to cater to your dietary preferences #LI-Hybrid About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.