Content Marketing Specialist (m/f/d)

WHO WE ARE: We are a fast-growing AI-robotics startup that automates logistics and production processes with innovative hardware and software solutions. Our proprietary AI controls robots to make picking more efficient. To further expand our market position, we seek a Marketing Director (m/f/d) who will oversee all marketing activities, from strategy and execution to performance analysis, and who will eventually establish and grow our marketing team. OVERVIEW: We are looking for a dynamic marketing leader to drive our brand and market presence. In this role, you'll develop and implement a comprehensive marketing strategy to boost brand awareness and market share, while maintaining and evolving our corporate design and messaging across all channels. You’ll plan, execute, and optimize online campaigns, including SEO, SEA, social media, and email marketing—to generate leads and increase conversions, closely monitoring key performance indicators to refine strategies. Additionally, you will create and manage targeted content such as white papers, blog posts, and newsletters, and orchestrate PR activities and event appearances to further establish our brand. Collaborating with Sales, you’ll support lead generation and enhance lead scoring and nurturing processes. In the medium term, you'll build and lead a high-performing marketing team, manage external agencies, and oversee the marketing budget, preparing regular reports and presentations to ensure efficient resource allocation and clear communication with management. YOUR RESPONSIBILITIES: * Marketing Strategy & Branding * Develop and implement a comprehensive marketing strategy to increase brand awareness and market share. * Maintain and evolve our corporate design and brand messaging across all channels. * ABM & Campaign Development * Plan, execute, and optimize targeted account-based marketing campaigns across multiple channels. * Develop personalized outreach strategies to engage key accounts, support the sales pipeline, and drive conversion. * Track campaign performance, derive insights, and report outcomes to management. * Content & Communication * Create and manage target-group-specific content (white papers, blog posts, social media posts, newsletters) in collaboration with internal experts. * Plan and execute PR activities, press releases, and event appearances to further establish our brand. * Lead Management & Collaboration with Sales * Work closely with Sales to generate qualified leads and develop campaigns that support the sales funnel. * Enhance lead scoring and nurturing processes in collaboration with the Sales Team. * Building & Leading the Marketing Team * In the medium term, build a high-performing marketing team (e.g., content marketing specialist, performance marketing manager). * Coach and develop team members, and manage external agencies and service providers. * Reporting & Budget Responsibility * Prepare regular reports and presentations on marketing activities, key performance metrics, and budget use. * Oversee the marketing budget to ensure efficient allocation of resources. QUALIFICATIONS: * Education & Experience * Completed studies in Business Administration, Marketing, Communications, or a similar field, or equivalent qualification. * Several years of experience in (online) marketing, ideally in a tech or startup environment. * Professional Competencies * Solid knowledge of digital marketing channels (SEO, SEA, social media, email) and holistic campaign planning. * Experience in building and leading marketing teams is a plus. * Confident handling of common marketing tools (e.g., Google Analytics, HubSpot, Meta Business Suite) and analytical methods. * Soft Skills * Hands-on mentality, creativity, and a willingness to experiment. * Excellent communication skills in German and English, confident demeanour, and enjoyment of networking. * Structured, results-oriented work style combined with the ability to prioritize complex topics. * Perspective * Excitement about a dynamic environment in which you will substantially shape our overall marketing strategy. * Motivation to build and lead a marketing team and contribute to our long-term success. * Language Skills * English and German, both written and spoken. WHAT WE OFFER * Wellpass (gym membership) * Free meals at the workplace * Flexible working hours * Option to work from home * An innovative product and a highly motivated team in a forward-looking market * Plenty of room for initiative, quick decision-making processes, and the opportunity to build a marketing team * Competitive compensation and excellent career development opportunities

Are you passionate about marketing AND renewable energy? Do you thrive in creative and data-driven environments? If you're eager to gain hands-on experience in performance marketing, copywriting, and market research while contributing to a fast-growing green tech startup, then this is the role for you – we want YOU! Please note that for this role, C2 proficiency in German is required. This is a full-time, on-site position based in Berlin. What You’ll Do * Write compelling copy for ads, landing pages, and social media that convert visitors into leads. * Support in performance marketing by assisting in the creation and optimization of digital campaigns. * Conduct market and competitor research to identify trends and opportunities. * Analyze marketing funnel data to understand performance and suggest improvements. * Think creatively and strategically to test and refine messaging that resonates with our audience. * Collaborate with the team to develop new marketing initiatives based on data insights. What Makes You a Great Fit * Marketing experience within a software environment * Experience in performance marketing, copywriting, and market research. * Creative mindset with a knack for writing engaging content. * Analytical skills with the ability to interpret marketing data and optimize funnels. * Hands-on mentality, eager to learn and experiment. * Strong understanding of digital marketing tools and platforms. * Excellent communication skills in English and German. Why Join Us? * Be part of one of the fastest growing VC-backed startup in Germany with 3000+ satisfied B2B customers. * A vibrant, collaborative office culture where great ideas happen face-to-face - we're a full in-person team (5 days/week) in a beautiful Berlin office near Hackescher Markt. * Enjoy opportunities for personal and professional growth. * Embrace the freedom to innovate and make quick changes in a dynamic team. * Perks include gym membership, coffee, regular team events, MacBook and more. * Receive competitive pay. Even if you don’t meet every requirement, we encourage you to apply! Imposter syndrome shouldn't hold you back - we value talent and passion above all.   About Reonic At Reonic, we’re on a mission to simplify renewable technology with our AI operating system for renewable installers. Backed by top-tier investors and trusted by 3000+ business customers, we’re growing fast - and we need YOU to help us accommodate our new and existing customers.