Manager - Platform Communications & Utilities

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together! British American Tobacco Sweden has an exciting opportunity for a Marketing Deployment Manager (Digital Channel) in Malmö Do you have a proven track record of developing a digital marketing strategy, implementing digital ecosystem from e-commerce to CRM and optimizing digital presence (Paid, Social & SEO)? And do you have experience in leading and developing people while working effectively within a high performing and diverse team? Working as Digital platform Manager you will be part of our Sweden Marketing Deployment team working with engaged and highly experienced colleagues with focus on delivering upon our strategy and objectives to create true value and equity to our Brands. As Digital platform Manager you will manage a team of 4 people, managing our digital platforms incl. Our Branded Website, CRM, Paid Media, Out of Home, SoMe, PR and e-Retailers, guaranteeing the best touchpoint deployment and capabilities to reach our consumers. Your role is to optimize Acquisition and Conversion, while accelerating Retention, through breakthrough comms, strategic channel mix prioritization and ongoing touchpoint effectiveness analysis,that includes extensive stakeholder management and engagement across the organization to guarantee project and resource prioritization, and, engagement with creative and technical agencies to deploy state-of the- art campaigns. BAT Sweden is a leading multi-category consumer goods business with a purpose to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives. This transformation is driven by global brands like VELO, Lundgrens and VUSE, which play a key role in providing reduced-risk alternatives to traditional cigarettes. In a highly regulated and competitive environment, building strong partner relations is crucial, which is why we are looking for an entrepreneur, outspoken and creative colleague to join our Digitalteam. In return, you should expect excellent career and personal development opportunities as well as an inclusive and fun working environment. Your key responsibilities will include: Digital Channel Strategic Execution: Develop and implement channel business plans, aligned with key performance indicators and brand & campaign plans to drive acquisition, conversion and retention. Relationship Management:Build strong partnerships with e-Retailers media lead, guaranteeing always-on communication, in a relevant market price, while optimizing the consumer journey and conversion effectiveness. Unlocking new touchpoint opportunities across partners. Lead end-to-end Deployment: Manage internal and external stakeholders, ensuring marketing campaigns deployment, high-quality and timely delivery across all touchpoints. While ensuring contractual agreements are in place and capabilities are working. Investment Management: Guarantee ideal budget allocation, delivering impactful and cost-effective activations and overlook spends operation and effectiveness. Performance Tracking:Monitor KPIs, market data, and sales performance, reporting insights and adjusting strategies to achieve goals. Team Leadership:Lead the direct reports to ensure clear accountability, high performance and operational excellence. Operational duties:Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures. What are we looking for? 5+ years of experience from a similar role, preferably from the FMCG industry Proven experience in delivering experience in marketing activation, preferably through a mix of digital channels. Strong commercial acumen, relationship-driven and skilled negotiator, with a talent for identifying, building and maintaining collaborations Strong understanding of consumer needs, behaviors and journeys, and consumer acquisition and engagement strategies Proven team management experience and cross-functional leadership Ability to manage multiple projects and campaigns in parallel in a fast-paced environment Experience briefing, managing and challenging creative, media and execution agencies Full professional proficiency in English; Swedish is an advantage Go-to attitude that thrives in a cross-matrix organization. What we offer you? We offer a market leading annual performance bonus Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills We prioritise continuous improvement within a transformative environment, preparing for ongoing changes WHY JOIN BAT? In BAT Sweden we strive to create a smokeless reality on a day-to-day basis. If you wonder how we are getting there, please take a look at the OMNI report – a comprehensive study done to analyse the current market trends in tobacco harm reduction. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce.

We are looking for a Director of Sales and Marketing Systems who will lead and develop the systems our sales and marketing colleagues rely on every day, all over the world. This is a senior role, part of the global Information Systems management team, reporting to our CIO. Do you want to work for a company where the demands are high, the atmosphere is warm, and the opportunities are enormous? Who is your future team? Information Systems is Axis's largest cross-functional department, intensely woven into every part of the company. Managers at Axis are one of the team, with a strong focus on coaching colleagues and helping people get the best out of their own abilities. The level of knowledge here is high, and we are happy to share what we know. At the same time we are unpretentious, and we hope you will teach us something in return. Axis is a global company with a presence in 180 countries and our own staff in 52 of them. Your primary collaboration surfaces will be here in Lund, but the purpose of the role reaches much further - the systems you are responsible for support our sales and marketing colleagues in every region we operate in. We who will become your colleagues are glad and confident - we have already made a fantastic journey together, and with your help we will write the next chapter in it. Your teams cover a broad and connected landscape: the technical web team behind axis.com, our marketing automation systems, our CRM (Customer Relationship Management) systems, our support systems, our translation and localization agenda, and the many other systems that help our marketing organization work efficiently across languages, markets, and time zones. What you'll do here as Director of Sales and Marketing Systems You will manage the systems that make our global sales and marketing engine run - and, just as importantly, take part in helping us decide where that engine is headed next. These systems sit like levers in the company's business processes. Get them right and the whole of sales and marketing moves faster, smarter, and closer to the customer. That is the heart of your job: to make sure they keep doing exactly that, today and as the landscape keeps changing. Lead and develop the teams responsible for Axis' sales and marketing systems Drive the direction of systems including CRM, marketing automation, web, support systems, and localization Turn business needs into practical technical solutions and architectural initiatives Contribute to moving the department towards ownership of whole information flows - where systems talk to each other, share data freely, and keep our colleagues and customers at the center Collaborate closely with global sales and marketing organizations Support technology planning, prioritization, and investment decisions Take good care of your staff and make the most of limited resources Who are we looking for? We think you are forward-looking and proactive by nature, used to collaborating in a global and multicultural environment, and genuinely at home in the combination of activities that sit across sales and marketing. You understand the business - what sales and marketing are trying to achieve, and how they actually work day to day - and you are equally comfortable on the technical side, driving change and positioning an organization technically for what comes next. You adapt as conditions shift and keep leading with both compassion and result orientation. It matters that you communicate well and have a real ability to understand and solve problems from many different perspectives. The technological landscape moves fast, and standing still is not an option. We are looking for someone who knows the tricks of the trade but who is also good at reading where things are heading - staying a step ahead rather than catching up. We'd love to hear that you have: Demonstrated experience leading and developing teams in a technology or systems environment A strong understanding of the sales and marketing systems landscape (such as CRM, marketing automation, web platforms, and localization) The ability to bridge business needs and technical solutions - comfortable with both strategic discussions and technical depth Experience collaborating across functions and regions in a global organization A coaching leadership style with a genuine commitment to developing people Bonus points if you also bring: Experience driving technology roadmaps and managing system portfolios across multiple business functions Experience leading change in an organization moving towards integrated information flows Ready to Act? Axis is a company realizing the benefits of a diverse workforce. We know that diversity in groups creates a better working environment and promotes creativity, something that is fundamental for our success. We welcome all applications. Vacation is important! At Axis we value work-life balance and that means that during summer many of us are on a well-deserved vacation. During this period of time, you can expect some delay in our response, but we will get back to you as soon as possible! Want to know more about the role, your future colleagues, or Axis as a company? Contact recruiting manager Jonas Hansson at +46 46 272 18 00 (Switchboard)