Product Marketing Lead

At Variance, we are using disruptive technologies to solve some of the digital age’s oldest and most complex problems with safe and effective AI. Our platform helps fraud, Trust & Safety, and Risk & Compliance teams reduce time spent on repetitive manual reviews and investigations, so they can focus on higher-value decisions. We are rapidly growing and already serve some of the largest and fastest-growing social media, online marketplace, and financial services platforms. We’re looking for a Product Marketing Lead to define how Variance is understood by the market. You will own our positioning, sharpen our messaging, and translate a highly technical product into clear, compelling narratives that resonate with executives, operators, and technical buyers alike. You will work closely with founders, sales, product, and design to shape how we launch products, tell customer stories, and establish Variance as the category leader in AI-powered risk mitigation. This is an in-person position. Our office is located in San Francisco, CA. WHAT YOU BRING * 4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies * Exceptional ability to distill complex technical products into crisp positioning and messaging * Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence * Strong commercial instincts and an understanding of enterprise buying motions * Ability to work cross-functionally across product, sales, design, and leadership with high ownership * Excellent writing skills across website copy, decks, case studies, and thought leadership * Comfort operating in ambiguity and building the function from 0 to 1 * Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets strongly preferred * Bachelor’s degree or equivalent practical experience WHAT YOU’LL DO * Own company and product positioning, messaging, and narrative development * Lead product launches and bring new capabilities to market with clarity and urgency * Build high-quality sales enablement materials, including pitch decks, one-pagers, objection handling, and battlecards * Develop customer stories, case studies, and proof points that support enterprise sales * Partner with leadership on category creation and strategic communications * Conduct market, customer, and competitive research to inform GTM strategy * Shape website copy, campaign messaging, and other core external-facing materials WHY VARIANCE * Category-Defining Product: Work on mission-critical fraud and compliance challenges with cutting-edge AI * Early and High-Leverage Role: Help define the company narrative and build the product marketing function from the ground up * Real Market Pull: Variance supports major enterprise customers with large budgets, urgent pain, and significant expansion potential * Direct Founder Partnership: Work closely with leadership on strategy, launches, and go-to-market execution TOP-TIER BENEFITS * Platinum medical, dental, and vision coverage * Unlimited PTO, sick leave, and parental leave * $100 monthly wellness stipend * Free lunch and dinner daily * 401(k) plan

About Us Every business needs to know who they’re really working with whether it’s suppliers, investors, partners, or third parties. At Xapien, we’re reinventing how organisations do that, combining speed, scale and accuracy with cutting-edge AI. Since 2018, we’ve grown from a deep-tech startup to a global player in AI-driven due diligence and risk intelligence. 2024 was a landmark year as we closed a $10M Series A, earned recognition in the Chartis RiskTech100® and Everest Group’s Leading 50™, and expanded our products, markets and customer base. 2025 was even bigger: With new regulations, rising compliance pressure and growing reputation risks, organisations everywhere are demanding smarter, faster ways to work and they’re turning to us. Customers worldwide from global law firms and private banks to universities and nonprofits rely on Xapien to turn days of manual research into trusted insights, delivered in minutes. Our momentum so far Customers in a diverse range of industries, with particular growth in wealth management, financial services and supply chain onboarding. Demand accelerating beyond our UK headquarters, across multiple continents with new customers in the Middle East, Asia, and Oceania. Why this is an exciting time to join This isn’t just another job role; it’s an opportunity to shape the future of the due diligence industry with a market-leading product trusted by global organisations. Whether you’re in marketing, communications, sales, or finance, you’ll play a critical role in driving growth, building credibility, and defining how we connect our product to a rapidly evolving market. We’re scaling fast with more customers, more releases, and bigger regulatory and market challenges. Expectations are rising, due diligence now means real-time insight, delivered efficiently and with impact. You won’t just be executing campaigns, closing deals, or managing numbers, you’ll be influencing strategy, optimising processes, and helping position a brand that’s setting the new standard for trust and transparency. For people who love learning, innovating, and making an impact that matters now is the moment to be a part of Xapien. THE OPPORTUNITY We're seeking an exceptional Product Marketing Lead to drive growth in both mid-market and enterprise segments within the rapidly expanding third party screening market. Xapien's AI-driven platform is uniquely positioned to address the complexities of the global enterprise governance, risk, and compliance market, which is valued at $43.65B today and is forecast to grow to $111.31B by 2032. This role will be instrumental in positioning Xapien as the definitive leader in due diligence, uncompromised. You’ll work closely with our product, marketing and sales teams to accelerate our market expansion. KEY RESPONSIBILITIES * Partner with Product Managers to translate complex AI capabilities into clear business benefits and value propositions for diverse personas * Conduct customer & market research and competitive analysis to inform product & go-to-market strategies * Develop competitive product positioning and messaging frameworks * Develop and execute product launch campaigns and content for new features and capabilities including positioning frameworks, marketing campaigns& sales enablement material * Create sales enablement materials for diverse markets and use cases including sales decks, battlecards, demo videos, training packs, ROI calculators, case studies and more * Work with our content function to develop landing pages, thought leadership, webinar and event content that showcases our platform's capabilities and value proposition * Build advocacy programs that leverage satisfied customers for marketing and sales activities * Own our analyst relations programme building relationships with Gartner, Forrester and other relevant firms to shape how they cover Xapien, actively soliciting their market intelligence and feedback to inform product strategy, and working towards recognition in key Magic Quadrants and Market Guides * Own & develop content for our community product room * Develop customer advisory board initiatives to drive product feedback and market validation REQUIRED QUALIFICATIONS EXPERIENCE & BACKGROUND * 7+ years of product marketing experience in B2B SaaS, preferably in RegTech, FinTech, or enterprise software * Experience in compliance, risk management, legal technology, or adjacent markets strongly preferred * Demonstrated success in developing go-to-market strategies for complex technology solutions * Proven track record of marketing to both mid-market and enterprise segments, including experience with Account-Based Marketing (ABM) strategies and tools SKILLS & COMPETENCIES * A team player who is able to work collaboratively across product, sales, marketing, and customer success teams * A storyteller with exceptional written and verbal communication skills who is able to translate complex technical concepts into compelling business narratives * A data-driven strategic thinker with strong execution capabilities * Proficiency with marketing automation platforms, CRM systems, and sales enablement tools PREFERRED QUALIFICATIONS * Previous experience at a high-growth SaaS company that achieved significant scale Here’s our promise to you: * We are going to work with you - to build a rewarding and fulfilling career with the opportunities, challenges and resources you need to do you your best work. * We succeed together- you will own a meaningful part of the business through our employee shares & equity programme. * Private health insurance to keep you in tip-top condition. * Life Insurance – let's hope nobody ever needs this! * Unlimited holidays – yes, it really is uncapped – take the time you need, when you need it. * Everyone is learning, developing and challenging themselves so we have a £1k professional development fund per year if you want to learn new skills, even new things outside of work. * Most importantly of all, we will work with you, to help you realise your fullest potential, always.