Lead, Business Analysis

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We are seeking an experiences strategist to drive the development and execution of omnichannel strategies for our top-tier global clients. If you have experience developing strategic thinking at the intersection of customer experience, data, and digital ecosystems - or are eager to deepen your expertise in these areas - we would love to hear from you. WHAT WILL YOUR DAY LOOK LIKE? As an experience strategist, you will:    * Work within a small client strategy team as part of MAP's broader and growing Experience Strategy practice, collaborating with colleagues around the globe.   * Drive strategic deliverables, support in developing integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation.  * Assist in the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences.    * Collaborate with cross-functional teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. You will drive optimization of end-to-end customer engagement, ensuring strategic alignment and seamless execution.   * Synthesize research and analysis, contributing to strategic workshops and translating insights and data into actionable strategies, detailed personas, and customer journey frameworks.  * Craft compelling narratives and contribute to thought leadership initiatives that position  MAP as a strategic partner. WHO ARE YOU GOING TO WORK WITH? At MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development. You will collaborate closely with specialists across the wider MAP organization - including experts in technology, data, creative, and client leadership - across our global offices WHAT DO YOU BRING TO THE TABLE? * CRM strategy experience - either agency side or brand side * Experience working on strategies and communications for a large-scale global clients * You have the ability to make an impact quickly, a proactive attitude and a keen desire to learn * You can present confidently in meetings and workshop environments.  * You have experience working as part of a wider client team to deliver work to a high standard collectively.   A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.  #LI-EMEA About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com [http://wpp.com/]. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy [https://wt-map.com/privacy-policy]. California residents should read our California Recruitment Privacy Notice [https://www.wundermanthompson.com/california-recruitment-privacy-notice].

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com [wppmedia.com]. 3106 - Senior Data Governance Analyst - UK Role Summary and Impact The MFG team is seeking an experienced and proactive Senior Data Governance Analyst to join our global Data Governance team. This pivotal role will be responsible for driving quality assurance oversight on critical business processes where data is collected, stored, transformed, or used. You will take ownership of identifying, analyzing, and resolving complex data quality issues, leading coordination efforts with internal and external teams. As a Senior Analyst, you will also independently manage and contribute significantly to strategic Data Governance initiatives, helping to define and implement best practices across the organization. Some of the things we'd like you to do: * Lead the end-to-end delivery of weekly dashboards that evaluate datasets for quality and accuracy, providing actionable insights and recommendations to stakeholders. * Actively assist and contribute to the development efforts in building and enhancing dashboards that evaluate datasets for quality and accuracy. * Drive and oversee data cleansing efforts, including the identification, assessment, and proactive resolution of complex and systemic data quality issues. * Engage with stakeholders and the internal Data Governance team to proactively address root causes of poor data quality and recommend sustainable improvements. * Independently execute and manage business-as-usual (BAU) tasks derived from ongoing Data Governance projects, ensuring operational excellence and continuous improvement. * Act as a primary point of contact and trusted data expert, collaborating closely with cross-functional stakeholders to troubleshoot intricate data quality errors and facilitate timely, robust issue resolution. * Develop and implement frameworks to continuously monitor and report on the progress of data quality improvements, translating metrics into strategic insights and identifying trends. * Proactively identify areas for process and tool enhancement, leading the development and implementation of innovative solutions to significantly uplift overall data quality, efficiency, and scalability. * Champion the importance of data excellence and actively engage cross-discipline teams to uplift data literacy across the business. * Develop, document, and enforce comprehensive data processes, standards, and policies to foster a robust culture of data excellence and compliance. * Take ownership of key components of internal or client projects and drive them to completion. * Lead and actively contribute to various Data Governance projects and initiatives (such as Data Quality Stewardship and Taxonomy), taking responsibility for specific workstreams or deliverables as required. * When necessary, draft client communications and presentations for internal review before distribution. Skills and Experience Required * Progressive experience in a data analysis, data quality, or data governance role, ideally within a complex data environment. * Strong command of written and spoken English  * Strong, independent problem-solving skills, coupled with a highly methodical and analytical approach to complex data challenges. * Exceptional attention to detail and a meticulous approach to work, consistently ensuring data accuracy, reliability, and completeness * Advanced fluency in SQL and Python, or similar programming languages, for complex data manipulation, modelling, automation, and analysis * Proficiency with Google Cloud Platform, etc. * Ability to work effectively and independently, including managing tasks across staggered time zones * Expert proficiency in Google Sheets and/or Excel, especially with macros, AppScript, VBA, etc. * Proven experience with data quality, data governance, or data hygiene practices, demonstrating a deep understanding of data lifecycle management. Desired * Previous experience working with a media agency, consultancy, martech company, or similar * Basic project management skills (e.g., how to use JIRA or similar tools, task prioritization, agile) * Experience with various BI/visualization tools such as Looker, Data Studio, Tableau, or similar platforms * Prior experience mentoring junior analysts or leading small data-focused initiatives with limited supervision * Previous exposure to ETL tools such as dbt and GitLab * Exposure to writing prompts and interpreting responses from Large Language Models (LLMs) for data-related tasks Life at WPP Media & Benefits  Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.   We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.  Please note this is a UK based role and requires individuals to have the right to work in this location  Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) [https://www.wppmedia.com/pages/privacy-policy] for more information on how we process the information you provide.    While we appreciate all applications received, only those candidates selected for an interview will be contacted.     #LI-Promoted  Please read our Privacy Notice [https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on how we process the information you provide.