Copywriter

INTRODUCTION At COCUNAT, we’re looking for a Copywriter to join our Marketing Team and help us develop creative campaigns focused on performance and conversion. We’re looking for someone creative, fast and with strong creative instinct. Someone who understands how to capture attention on social media, what makes an ad work, and how to transform ideas into high-converting creatives. We’re not looking for purely aesthetic creativity. We’re looking for someone with a strong content mindset, performance-driven thinking, and genuine curiosity for understanding what is working across social platforms today. If you enjoy writing, conceptualizing ideas and spotting trends before everyone else, we’d love to meet you. YOUR RESPONSIBILITIES CREATIVE & PERFORMANCE * Create copy for performance ads, mainly on Meta platforms * Develop hooks, claims and selling angles * Participate in the conceptualization of conversion-focused creatives * Think both about the copy and the visual hook of each ad * Analyze which creatives are performing and how to continue iterating them CONTENT DEVELOPMENT * Create clear and actionable briefs for creators and the creative team * Adapt messaging and formats depending on the audience and content type * Work on different creative approaches such as: * UGC * Founder content * Influencer content * Educational ads * Problem / solution * Before & after * Content featuring dermatologists and formulators TRENDS & CONSUMER UNDERSTANDING * Constantly research trends, formats and winning ads * Detect what is working on social media and adapt it to the brand * Understand the product deeply to identify new communication territories * Continuously bring new references and creative ideas YOUR PROFILE * Previous experience creating copy for digital campaigns or Meta Ads * Understanding of performance marketing and what makes an ad convert * Creative profile with strong interest in digital culture and social media * Good instinct for identifying strong hooks, messages and creative formats * Ability to work in a fast-paced and dynamic environment * Proactive, hands-on and eager-to-learn mindset * Visual sensitivity and strong attention to detail * Good communication and teamwork skills * Fluent Spanish and good level of English WE WILL ESPECIALLY VALUE IF YOU… * Constantly save ads, campaigns or ideas for inspiration * Stay updated on trends, formats and social media codes * Know the difference between entertaining content and content that converts * Are interested in consumer psychology and digital behavior * Enjoy generating ideas and testing new creative approaches WHY US? Benefits ⭐ * In COCUNAT, we want you to be happy. You will have a flexible schedule and the possibility to work from home to find your personal work-life balance. We really reconcile!! * You can really make the difference as any good idea can shape the future and the success of the company. * Excellent Medical insurance. * Product Discounts. * Casual & Pet-friendly office environment. You can bring your pet to the office every day. * International environment more than 10 nationalities. * No politics or bureaucracy. Only a great environment for you to achieve your best work :-) * Office based in Barcelona city center, Sant Gervasi. * Work in a company that you will be proud of. Values ❤️ * People First: We believe that prioritizing people’s well-being helps us work better and achieve stronger results. * Diversity: We foster an inclusive culture where everyone feels genuinely welcome, valued, and empowered to bring their best self forward. * Dynamism: We’re a young startup with a fast-paced and agile work environment, so you’ll always be engaged in exciting new challenges. * Sustainability: We're always thinking about how we can help the planet — that’s why all ideas are welcome

Camunda is the enterprise platform for agentic orchestration, enabling organizations to coordinate AI agents, people, and systems across complex, end-to-end business processes. With built-in governance, auditability, and human oversight, Camunda gives enterprises the control they need to move AI from pilots to production — safely and at scale. Trusted by over 700 organizations worldwide, including 9 of top 10 US banks, Camunda helps enterprises boost operational efficiency, accelerate time-to-value, and deliver better customer experiences. Fully remote and global, we are in the middle of something bigger: transforming into an AI-first organisation, built on our own platform. We use Agentic AI to automate, orchestrate intelligent processes, and elevate human contribution across every team. Named GP Bullhound’s Top 100 Next Unicorn list, 2025 Great Place to Work certified. Visionary in 2025 Gartner® Magic Quadrant™ for Business Orchestration and Automation Technologies. ranked 3rd in Flexa's 2026 Most Flexible Companies, We’re growing fast and looking for top talent to join our team. If you want meaningful work, visible impact and put something genuinely rare on your CV, keep reading. About the Role This is not a job for a good writer. It's not even a job for a great writer. We're looking for a world-class writer—someone whose instinct for language, rhythm, and persuasion is matched only by their strategic instincts and relentless standards. As our Copywriter, you'll be the go-to person for every word that Camunda puts into the world. You'll operate at scale—powered by AI tools and cross-functional collaboration—producing content that cuts through a crowded enterprise technology market and actually gets remembered. Your headlines will stop people mid-scroll. Your copy will be clear, differentiated, and built for both humans and bots: optimized for SEO and AEO while being genuinely enjoyable to read. This is a high-trust, high-visibility role. You'll own Camunda's content from end to end—gathering context from across the business, producing the work, keeping it organized, and ensuring it performs. What You'll Be Doing * Content Creation & Strategy: Serve as Camunda's primary writer across all content types—web, thought leadership, emails, product messaging, sales collateral, ads, and more. Bring a sharp strategic lens to every asset, not just a writing one. * Headline and Hook Mastery: Write headlines, subject lines, and opening hooks that are among the best in the industry. Know what makes someone stop, read, and act—and execute it consistently. * AI-Augmented Output: Leverage AI tools fluently to work at scale without sacrificing quality. Use technology to amplify your craft, not replace it. * Cross-Functional Collaboration: Partner closely with product marketing, sales, and leadership to gather information, understand audiences, and ensure content is accurate, compelling, and on-brand. * Business-Value Messaging: Translate complex enterprise technology concepts into clear, human, business-value-driven narratives. Our buyers are business leaders, not developers—write accordingly. * SEO and AEO: Ensure all content is structured and written to perform for both human readers and search/AI engine discovery. You understand how the modern content ecosystem works and write to win in it. * Content Operations: Own the content library. Keep assets organized, up to date, and consistently tracked. Define and maintain measurement frameworks so performance is always visible and actionable. What You Bring 10+ years in a writing or copywriting role, ideally within enterprise B2B technology or SaaS environments. A portfolio that stops people in their tracks. Your samples should demonstrate range—long-form and short-form, technical and accessible, strategic and creative. An exceptional instinct for headlines and hooks. You know the difference between a good headline and an unforgettable one, and you write the latter by default. A working understanding of enterprise technology—enough to earn credibility with internal stakeholders and translate technical complexity into business impact. Fluency with AI writing and productivity tools, and a genuine enthusiasm for using them to work faster and smarter at scale. Strong SEO and AEO fundamentals, with hands-on experience optimizing content for both human readability and search/AI engine performance. Highly organized with an ownership mindset. You don't wait to be asked—you build the system, track the performance, and continuously raise the bar. A collaborative spirit and genuinely great teammate. You'll be the person everyone comes to with writing requests; how you show up matters as much as what you produce. Requirements * Based in the United States (highly preferred for this role). * BA in English, Journalism, Communications, or a related field preferred. * Experience working in or alongside a marketing team in an enterprise SaaS or technology company. * Ability and/or willingness to explore and use Camunda's product. This role is an existing vacancy #LI-AG1 #LI-Remote What We Have to Offer: Compensation We offer competitive, fair, and transparent compensation. Salary ranges are location-based, with Standard and Major markets (global tech hubs) reflecting local competition. The Annual Total Target Cash (base salary + 100% variable target, where applicable) shown below spans from the minimum in a Standard market to the maximum in a Major market. Final offers depend on skills, experience, and location, and we typically hire in the first half of the range to allow room for growth: * United States: $100,500.00 to $162,000.00 * United Kingdom: £63,100.00 to £103,800.00 * Singapore: S$124,800.00 to S$187,100.00 If you’re based elsewhere, you’ll be hired via Remote.com (our global employer partner), and your Talent Acquisition Partner will provide a personalized Total Rewards Calculator after your first interview. Equity: We also offer equity (where applicable) through our Virtual Stock Option Plan (VSOP). Benefits & Perks We invest in your wellbeing, growth, and ability to connect, along with perks that support you no matter where you’re based. Our benefits are globally designed and locally delivered where applicable. * Remote & Flexible: Work from anywhere with the setup that suits you, home office budget, co-working space support, and flexible time off to recharge when you need it. * In Person Connection: We invest in meaningful face time through our Annual Kickoff (Vienna in 2025, Madrid in 2026!), team offsites, and Camundi Connection Budgets, including contributing to meetups while travelling,, and local gatherings with fellow Camundi. * Health & Wellbeing: Access locally tailored healthcare, Modern Health for global mental wellbeing, and our Live Well Lifestyle Spending Account (LSA), a flexible, global benefit that puts you in control of your whole life, not just work, from: staying active, to caring for family, exploring personal passions, meaningful experiences, and investing in your financial wellbeing. The Live Well program launches in 2026 and scales to €1,000 annually from 2027. * Financial Security: Retirement and pension plans (often with company contributions), plus life and disability insurance where relevant. * Professional Growth: Up to $/€/£1,000 per year for self-driven learning: courses, certifications, books, you decide! ”Everyone is welcome at Camunda” — it’s a celebrated component of our culture. We strive to create an inclusive environment that empowers our people. At Camunda, we honour diverse cultures and backgrounds and are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to gender, race, ethnicity, religion, belief, sexual orientation, age, disability or any other protected characteristics under applicable law. We are looking forward to your application! Come join us and be part of Camunda’s incredible journey: Make an impact at a pivotal moment in our story! AI in our hiring process: Camunda may use AI tools to aid the screening of applications and during the interview process. You can learn more here