Brand & Creative Strategist (mid-weight)

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include PepsiCo, Just Eat Takeaway, Twitch, TikTok, and L’Oréal. The role of the Creative Strategist will be to sharpen the quality and strategic nature of our creative responses; they will be responsible for being the buffer between a client brief and a creative idea. This person will be responsible for championing excellent strategic thinking that sets our brilliant creative teams up for success on big briefs. The Strategist will collaborate closely and effectively with wider strategy teams, account managers, creatives, media specialists and our Director of Strategy to create brilliant work that works. WHAT WE NEED FROM YOU For the work:  * Deeply understand human beings.  Real ones. The ones we’re making the work for. You’re good at finding what they need. At identifying real problems to solve for them. You find humanity in data. And ultimately, you define a genuine role that brands can play in their lives.  * Get into the world and into culture. We don’t expect you to be a world-famous Tik Toker, DJ or photographer (although we would welcome it). We do expect that you develop strategy informed by culture, so that we inform culture in turn.  For our clients: * Understand our client’s business. Not better than our clients do. That’s crazy and an insult to our clients. But understand it: how they make money and their business strategy, that, we must do. * Be a partner + confidante: Usher them when they want it, guide them if they need it. We work in partnership with our clients, it helps the work and it helps the team, so we need the relationships in place to do so.  For the team: * Work autonomously, together. We want you to feel autonomous – that your work is yours. At the same time, we expect you to enrich your work with other people’s perspectives.  * Be comfortable in a debate. We’re not order takers. We disagree a lot. With everyone. Not because it’s fun, but because it’s necessary for better work.  * Lead. Not in a performative way, more, set the tone. Motivate with your actions. Push the boundaries. That kinda way.  WHAT YOU'LL BE DOING The role of Creative Social Strategist is exciting, varied and constantly evolving.  This person will be expected to: * Support client + creative teams across the business to develop strategies and ideas that answer our clients briefs and exceed their expectations * Bring the audience into the agency, let their voice be heard to guide thinking * Understand culture and harness it to shape the work  * Guide creative thinking across a range of campaign types including but not limited to ATL, Digital and Social * Write and communicate compelling creative briefs to help our creative teams deliver ideas that overcome business challenges * Work in partnership with the creative teams, removing the barriers to creativity, help guide them towards powerful, effective work * Work with internal teams to prove the effectiveness of campaigns  * Be able to engage top tier clients when presenting - with their strategies rooted in robust insights  * Work with clients and consult on key strategic projects * Get involved in new business pitches WHAT YOU BRING * Advanced level understanding & experience within digital marketing including new and growing social platforms  * Understanding of the creative process * Solid experience collaborating with creatives and helping guide their creative output * A high level of relevant experience within a strategy-focused role * A solid understanding & experience within social media marketing * A solid understanding of how to garner insights for action * Excellent communication and presentation skills, including the ability to communicate complex subjects simply * Very efficient, producing significant output with minimal wasted effort WE OFFER * A flexible, hybrid working policy * The choice of medical healthcare providers (Bupa or Medicash)  * 25 days holiday plus bank holidays and your birthday off each year * Company pension scheme  * EAP scheme * Ride to work scheme  * Enhanced family friendly policies * Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®. * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

Who we are AnalogFolk is a global next generation creative group that is purpose-built to help brands thrive in the post-digital age. We are proud to be a strategic partner to brands such as HSBC, L’Oréal, Galderma, Meta, Guinness and Costa Coffee and to have been awarded both Campaign Magazine’s Global Innovation Agency of the Year and a Contagious Magazine Pioneer. We combine strategy, creativity and technology to help brands grow in a fragmented, fast-moving world. At the heart of our approach is a belief that brands must not only be seen, but felt, shared and experienced in ways that are culturally relevant, personally meaningful and consistently delivered. We’re growing our London team and looking for people who don’t just follow culture, but interrogate it, question it, and help brands meaningfully participate in it. OVERVIEW   As a Social Strategist, you will be responsible for developing and executing strategic social media plansto enhance brand awareness, engagement, and overall digital presence for our clients.   You will work closely with cross-functional teams, including delivery, content creators and creative, to develop and implement social media campaigns that align with our clients goals and objectives.   Your role will involve analyzing social media data, identifying trends, and utilizing industry best practices to optimize social media content and strategies.   WHAT YOU’LL DO / Roles & Responsibilities   Social Media Strategy Development   - Develop comprehensive social media strategies that align with the our clients overall marketing and communication objectives. This includes setting goals, defining target audience, selecting appropriate social media platforms, and determining content themes and messaging strategies.   Content Creation and Curation   - Collaborate with content creators and graphic designers to develop engaging and impactful social media content, including text, images, videos, and other multimedia assets. Ensure the content is aligned with the brand voice and resonates with the target audience.   Campaign Planning and Execution    - Plan and execute social media campaigns across various platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube. Monitor campaign performance, make data-driven adjustments, and optimize campaigns for maximum impact   Social Listening and Trend Analysis   - Monitor social media channels to identify trends, insights, and opportunities. Utilize social listening tools to gather customer feedback, monitor brand sentiment, and gain insights into industry trends and competitor activities. Translate data into actionable recommendations to improve social media strategies.   Analytics and Reporting   - Utilize social media analytics tools to track and measure the effectiveness of social media campaigns. Generate regular reports that highlight key performance indicators (KPIs), provide insights, and make data-driven recommendations for continuous improvement.   Up-to-Date with Industry Trends   - Stay informed about emerging social media trends, platform updates, and industry best practices. Continuously explore new opportunities and technologies to enhance social media strategies and drive innovation.   WHAT YOU’VE DONE / Skills & Experience   - 3–5 years’ experience in a social media or digital strategy role, ideally within a creative or integrated agency. - Strong understanding of social-first thinking, with the ability to develop platform-native ideas across Instagram, TikTok, LinkedIn, and emerging channels. - Proven experience contributing to and owning elements of social strategies, from insight gathering through to execution and optimisation. - Confident translating brand positioning into engaging, culturally relevant social content. - Good understanding of internet culture, trends, and audience behaviours, with the ability to identify opportunities for brands to show up meaningfully. - Experience supporting and delivering organic and paid social campaigns, with a clear understanding of how they work together. - Comfortable working collaboratively with creative, design, and production teams to bring ideas to life. - Ability to analyse performance data and extract actionable insights, with a working knowledge of key social and digital metrics. - Familiarity with key tools (e.g. Meta Business Suite, Sprout, Google Analytics, TikTok Analytics). - Strong organisational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment. - Clear and confident communication skills, with some experience presenting ideas internally or to clients. - A proactive and curious mindset, with a genuine interest in creativity, culture, and evolving digital platforms. - Some experience working with influencers or creators, or an understanding of how creator partnerships fit into broader strategy.