
Etribes · Hamburg
DEINE MISSION Du bist bereit, die Transformation des B2B-Commerce entscheidend voranzutreiben? Als Senior Manager - Digital Transformation (m/w/d) bei Etribes ...
Du bist bereit, die Transformation des B2B-Commerce entscheidend voranzutreiben? Als Senior Manager - Digital Transformation
(m/w/d) bei Etribes bist du maßgeblich dafür verantwortlich, B2B-Unternehmen auf ihrem Weg zur digitalen Exzellenz zu begleiten.
Du bringst nicht nur strategische Visionen mit, sondern hast auch tiefgehende Erfahrung in der Implementierung digitaler
Touchpoints in großen Unternehmen gesammelt. Dabei verstehst du die Herausforderungen von Konzernen – von Silostrukturen bis hin
zur mehrstufigen Vertrieb im B2B-Umfeld.
werden und identifizierst gemeinsam mit unseren Kunden weitere Entwicklungspotenziale entlang ihrer digitalen Transformation.
E-Commerce nicht die alleinige Lösung ist. Dein Wissen über komplexe ganzheitliche digitale Transformation macht dich zum
glaubwürdigen Ansprechpartner auf C-Level.
– von der Planung über die Priorisierung bis zur erfolgreichen Umsetzung. Dabei koordinierst du unterschiedliche Stakeholder,
behältst Timelines, Risiken und Abhängigkeiten im Blick und sorgst für eine verlässliche Delivery beim Kunden.
die Moderation interaktiver Workshops bis zur überzeugenden Ergebnispräsentation – oder bringst die Motivation mit, dir diese
Kompetenzen schnell anzueignen. Du entwickelst pragmatische, umsetzbare Konzepte, überzeugst mit fundierter inhaltlicher
Expertise und bereitest Ergebnisse klar und adressatengerecht auf, während du dein Know-how aktiv an Junior-Kolleg:innen
weitergibst.
übernimmst Verantwortung für die Ergebnisse.
pragmatische Lösungen und sorgst dafür, dass Konzepte in die Realität umgesetzt werden. Darüber hinaus bringst du Erfahrung in
der Steuerung komplexer IT-Projekte mit.
interessierst dich dafür, wie diese sinnvoll in Transformations-, Digitalisierungsprojekten und Unternehmen eingesetzt werden
können.
betriebliche Altersvorsorge sowie regelmäßige Events und Veranstaltungen.
Sessions ist einmal im Monat festes Programm.
bei uns werden flache Hierarchien und eine teamorientierte Unternehmenskultur gelebt.
ETRIBES Product Management in der Digitalberatung DEINE MISSION Von der Produktvision bis zum messbaren Business Impact: Bei uns gestaltest du digitale Produkte für führende Unternehmen in Retail, Commerce und Industrie – mit viel Gestaltungsspielraum, abwechslungsreichen Enterprise-Projekten und echter Verantwortung. Als Teil einer der führenden umsetzungsorientierten Digitalberatungen entwickelst du nicht nur Strategien, sondern bringst sie gemeinsam mit unseren Kund:innen selbst in die Umsetzung. Du arbeitest als Senior Product Manager direkt in Product Teams, führst Discovery und Delivery, verantwortest Roadmaps, Backlogs und begleitest digitale Produkte end-to-end, von der Produktvision über Discovery und Delivery bis zur kontinuierlichen Weiterentwicklung. WAS DICH ERWARTET * End-to-End Product Ownership: Entwicklung von Produktvisionen und Roadmaps sowie Verknüpfung mit Business-Zielen und OKRs. Validierung von Business Cases, Anwendung geeigneter Priorisierungsframeworks und kontinuierliche Weiterentwicklung bis zum Product-Market-Fit * Product Discovery & Validation: Planung und Durchführung von Discovery-Prozessen, Validierung von Problem-Solution-Fit sowie Einsatz moderner Methoden wie Opportunity Solution Trees und AI-gestützter Prototypen zur schnellen Hypothesenvalidierung * Hands-on Product Management: Du bringst deine Strategie selbst in die Umsetzung – führst Backlogs, schreibst User Stories und Epics, priorisierst Anforderungen, steuerst Sprints und triffst Trade-off-Entscheidungen gemeinsam mit Engineering und Design auf Augenhöhe * Requirements Engineering & Backlog Management: Übersetzung komplexer Business-Anforderungen in umsetzbare Produktanforderungen sowie AI-enabled Spec Writing und kontinuierliche Backlog-Pflege * Stakeholder- & Beratungsmanagement: Konzeption und Moderation von Workshops, Steuerung von Stakeholdern bis auf C-Level sowie Beratung an der Schnittstelle zwischen Business und Tech * Agile Delivery & Governance: Verantwortung für die Product-Owner-Rolle innerhalb agiler Teams, Release-Management sowie Erwartungsmanagement zwischen Business und Entwicklung * Datengetriebene Produktentwicklung: Analyse relevanter Produkt-KPIs, Ableitung von Optimierungsmaßnahmen und kontinuierliche Weiterentwicklung digitaler Produkte * Technische Zusammenarbeit: Enge Abstimmung mit Engineering-Teams sowie grundlegendes Verständnis technischer Integrationen und Systemarchitekturen Typische Projekte: Transformation eines Onlineshops zum Marketplace; Entwicklung einer neuen Customer Experience; Entwicklung und Rollout eines AI-Voice-Agents DAS BRINGST DU MIT * 5+ Jahre Erfahrung im Product Management oder Product Ownership mit nachweisbaren Erfolgen in der Entwicklung digitaler Produkte – nicht nur abgeschlossenen Projekten * Nachweisbare Hands-on-Erfahrung in der Produktentwicklung: Du hast über längere Zeit Backlogs verantwortet, Product Teams durch Sprints geführt, Produkte erfolgreich live gebracht und kontinuierlich weiterentwickelt * Erfahrung sowohl in Product Discovery und Produktstrategie als auch in der operativen Umsetzung – du verbindest strategisches Denken mit täglicher Product-Arbeit * Sehr gutes Stakeholder-Management bis auf C-Level, starke Kommunikations- und Storytelling-Fähigkeiten. * Erfahrung in Beratung, Agenturen oder wechselnden Kundenkontexten sowie die Fähigkeit, dich schnell in neue Branchen und Organisationen einzuarbeiten * Sicherer Umgang mit agilen Methoden (Scrum, Kanban) sowie Tools wie Jira, Confluence und Miro * Technisches Grundverständnis, um mit Engineering-Teams auf Augenhöhe zusammenzuarbeiten * Keine reine PMO-, Strategie- oder Stabsfunktion, sondern nachweisbare Verantwortung für die operative Produktentwicklung * AI-Fluency: Du nutzt AI-Tools selbstverständlich in deinem Produktalltag – z. B. für Discovery, Spec Writing, Priorisierung oder Prototyping * Erfahrung im E-Commerce- oder D2C-Umfeld * Kenntnisse in Product Analytics, North-Star-Metrics oder Conversion-Funnel-Optimierung & Erfahrung in der Entwicklung AI-basierter Produkte (z.B. Chat-/Voice-Agents, LLM-Features) DARAUF KANNST DU DICH FREUEN * Social Benefits: Wir bezuschussen dein DeutschlandTicket und deine Mitgliedschaft bei Urban Sports Club, bieten eine betriebliche Altersvorsorge sowie regelmäßige Events und Veranstaltungen. * Flexible Arbeitsmodelle: Du gestaltest deinen Arbeitsalltag flexibel – im Hamburger Office. * Sparring auf Augenhöhe: Dich erwartet ein erfahrenes Product-Team mit viel Gestaltungsspielraum, gegenseitigem Sparring und kurzen Entscheidungswegen. * Knowledge is King: Du nimmst regelmäßig an Workshops und Trainings teil. Unsere E-Days mit Keynote Speech und verschiedenen Sessions sind einmal im Monat fester Bestandteil unseres Lernformats. * Teamspirit: Du wirst Teil eines dynamischen, wachsenden Teams in einer der führenden umsetzungsorientierten Digitalberatungen – bei uns werden flache Hierarchien und eine teamorientierte Unternehmenskultur gelebt. * Dogs in our Offices: Vierbeiner sind herzlich willkommen.
Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time. ABOUT THE ROLE Groupon's Things To Do vertical — local activities, family entertainment, tours, and attractions — is one of the fastest-growing categories on the platform. We're not looking for someone to manage inbound leads. We're looking for a builder: someone who sees whitespace in a market, goes after the right partners, and closes deals that move the business. This role exists to bring the top operators in Local Activities and Attractions onto Groupon — the top attractions, theme parks, and tours, escape rooms, the trampoline parks, the zoos, the axe throwing venues, the family entertainment centers, the regional tour operators — and to do it through relationship-driven, commercially sharp enterprise sales. You'll own the full cycle from cold outreach to signed contract, and you'll be measured on the GP those deals generate, not the activity it took to get there. If you have existing relationships in Local Activities or Family Entertainment Centers (FECs), that's not a nice-to-have — it's a significant advantage. NORTH STAR Sign and optimize the partners that matter. Make Groupon the first call when a top-tier Local Activities or Attractions operator wants to drive demand — and close deals with the revenue impact to prove it. Launch exclusive deals and build long term relationships that unlock sustainable growth for Groupon. WHAT YOU'LL DO OWN THE FULL SALES CYCLE * Prospect, pitch, negotiate, and close enterprise-level supply deals across Local Activities, Family Entertainment, and Tours & Attractions — end to end, no hand-holding. * Build and manage a disciplined pipeline of 75+ targeted accounts, tiered by GP potential and strategic fit — not just whoever will take a call. * Structure deals that work for both sides: net-to-retail pricing, margin-aware deal architecture, and activation timelines that drive results * Drive strategic growth plans, comfortably engage at the c-suite level, and level up Groupon’s footprint with the top merchants in the sector. BE THE PLAYMAKER, NOT THE ORDER TAKER * Identify the whitespace in TTD supply — the FEC chains without a digital demand channel, the regional attraction groups flying under the radar, the emerging local activity categories — and go get them. * Come to every negotiation with a point of view on deal structure, pricing strategy, and launch approach. Push back when terms don't make sense. Know when to walk. * Bring your network. If you've spent time in the Local Activities or FEC space and have relationships at the operator or management level, use them. That's an accelerant here. DRIVE STRATEGIC PARTNERSHIP QUALITY * Prioritize deals by revenue impact and customer experience potential — a great deal on a mediocre partner is not a win. * Partner with Category and Account Management to ensure smooth activation: from signed to live to performing without losing momentum. * Feed commercial intelligence back into the team: what partners are saying, what competitors are offering, what deal structures are landing — and which aren't. OPERATE WITH COMMERCIAL PRECISION * Understand the unit economics. Know what a good margin looks like, what an unsustainable one looks like, and how to negotiate the gap. * Use Salesforce with discipline: pipeline hygiene, stage accuracy, real-time updates. Your CRM reflects reality, not optimism. * Leverage AI tools in your daily workflow — prospecting lists, outreach drafting, deal research, and prep. You don't wait to be handed a tool; you find one and figure it out. WHAT YOU BRING EXPERIENCE * 2-5+ years in B2B sales — strong preference for Things to Do experience or marketplace/ experience economy, hospitality, entertainment, or adjacent industries where you've sold something intangible and won. * A proven track record of closing complex, multi-stakeholder enterprise deals — not just managing a pipeline that never converts. * Existing relationships in Local Activities, Family Entertainment Centers (FECs), or the broader Attractions category are a meaningful differentiator and will be weighted accordingly. * Experience negotiating margin, deal terms, or pricing structures in a supply or commercial context — you understand what net-to-retail means and why it matters. COMMERCIAL & ANALYTICAL ACUMEN * You can build a business case, model deal economics, and negotiate multi-variable terms without losing momentum or stakeholder trust. * You understand the difference between a high-volume deal and a high-value deal — and you prioritize accordingly. * You're comfortable presenting to and negotiating with senior operators, GMs, and ownership groups. OPERATING STYLE * You treat your pipeline like a portfolio — always assessing quality, cutting what's not moving, and doubling down on what is. * You send the imperfect email rather than wait for the polished one. You book the meeting before the deck is done. * AI fluency is a baseline here, not a bonus. You already use AI tools in your workflow and you bring new ones without being asked. Claude cowork proficiency required. * You hold yourself accountable to outcomes. Missing a number because you 'tried hard' doesn't sit well with you. * You are a builder, always pushing the limit of what’s possible. Not happy with status quo. LOCATION & WORK MODEL * Chicago-based preferred. Hybrid, 3 days/week in office. * Remote will be considered only for candidates who bring demonstrated TTD supply experience or a major account track record in Local Activities or Attractions. This is not a remote-by-default role — TTD is a relationship business, and proximity to the team and the market matters. HOW WE OPERATE At Groupon, we run on five principles: Extreme Ownership, Speed Over Comfort, Impact Obsessed, Simplify to Scale, and Disciplined. In this role, that means: * Extreme Ownership — Your number is your number. You don't wait for marketing to warm leads or product to fix a gap. You find the angle and you close. * Speed Over Comfort — You move the deal forward before conditions are perfect. A good proposal sent today beats a great one sent next week. * Impact Obsessed — You close deals that move GP, not deals that are easy. Volume without quality isn't a win. * Simplify to Scale — When you crack a pitch that works, you document it. What you build should make the next rep faster. * Disciplined — Your pipeline is immaculate. You follow up systematically, update CRM in real time, and never let a warm lead go cold. HOW WE MEASURE SUCCESS Metric: * New enterprise TTD partners signed per quarter (Gross profit-weighted) * Double Digit Gross Profit growth on your book of business * Average deal quality: GP per partner + customer rating at launch * Pipeline conversion rate: first meeting to close * Time to first campaign live for newly signed partners Why it matters: * Volume matters, but GP is the scoreboard * Deals that go live and perform — not just signed and stalled * Quality benchmark, not just headcount * Efficiency and qualification discipline * Speed of execution after signature WHY YOU’LL LOVE IT HERE: * Base compensation: $55,000-$75,000 + bonus * OTE: approx. 120K+ * Hybrid work model (3 days/week in Chicago office) * Alternate locations: Can be remote for the right fit * Full benefits package including Medical, Dental, Vision, EAP, 401(k) Match, ESPP, Life & Disability Insurance, FSAs, and more * Real impact on a high-visibility category * Autonomy, ownership, and a chance to influence how major national brands show up on Groupon Groupon [https://www.groupon.com] is an AI-First Company We’re committed to building smarter, faster, and more innovative ways of working and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role you’ll be right at home here. Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here [https://www.groupon.com/articles/about]. You can also find out more about us in the latest Groupon new [https://www.groupon.com/articles/press]s as well as learning about our DEI approach [https://www.groupon.com/articles/dei]. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services. Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers [https://www.grouponcareers.com/]
THE ROLE: WHAT'S IN THE BOX Are you ready to turn one of the most prominent e-commerce brands into the Netherlands’ ultimate "Love Brand"? As our Senior Brand Manager NL, you will take full ownership of all brand-related activities for the Dutch market. Your ultimate goal is to drive Brand Consideration and Brand Equity, deeply embedding our brand into Dutch culture. This is not a traditional, siloed branding role. You will operate within a fast-paced, complex matrix organization, bridging local execution with global strategy. We need a commercial, highly strategic marketer who possesses an elite track record in end-to-end campaign management, exceptional agency governance, and specific expertise in driving high-converting D2C retail campaigns that bridge customer centricity with short-term performance. Crucially, you will work in lockstep with our Growth Marketing team, ensuring that high-impact brand equity seamlessly fuels the performance funnel to drive scalable business growth. WHAT YOU’LL DO: THE RECIPE * Drive Local Strategy & Brand Equity: Own and execute a winning brand strategy for the Dutch market that aligns with our global brand framework while staying hyper-relevant to local consumer insights and trends. * Campaign Management: Lead the orchestration of the campaign calendar and end-to-end large-scale integrated marketing campaigns (360° ATL, Digital, Paid Social, and Activations) from brief to PCR, including Hockey sponsorship and large influencer collabs. * Accelerate D2C Retail Campaigns: Design and execute tactical, high-performing D2C retail marketing campaigns. You will know exactly how to leverage performance mechanics and brand storytelling simultaneously to drive acquisition, retention, and brand loyalty. * Navigate the Matrix: Act as a master collaborator within a matrix organization. You will work in close lockstep with local marketing operations (Media, PR, Social, Product Marketing) and Global Brand teams to ensure seamless alignment and buy-in. * Elevate Agency Management: Manage, challenge, and inspire our creative, media and PR agency partners. You will set high standards for output, negotiate effectively, and ensure agencies deliver cutting-edge, thumb-stopping, and cost-effective work. * Data-Driven Optimization: Turn consumer insights and campaign data into actionable initiatives. You will take tight control of the allocated marketing budget, rigorously tracking KPIs and ROI to prove how brand creativity fuels business metrics. * Cultural Relevance: Monitor competitive activities and cultural shifts in the Netherlands to inspire the wider team with new developments, buzz-worthy moments, and local brand partnerships. WHAT YOU’LL BRING: THE INGREDIENTS * Experience: 7+ years of progressive marketing experience in fast-moving D2C, e-commerce environments. * Education: Relevant Master’s or Bachelor’s degree in Marketing, Business, or Communications. * Stakeholder management: Proven experience navigating complex, fast-paced matrix organizations with high exposure to multiple internal and global stakeholders. * Campaign Excellence: A proven track record of delivering successful, high-impact 360° brand and retail campaigns with a deep understanding of the Dutch media landscape. * D2C Expertise: Strong commercial acumen with a deep understanding of social media, customer journeys, conversion funnels, and retail mechanics specific to Direct-to-Consumer business models. * Elite Agency Leadership: Outstanding agency management skills, with the ability to manage complex contracts, brief creatively, and steer agency partners to deliver ahead of the curve. * Analytical Mindset: Data-driven approach to analyzing consumer behavior, with the ability to translate complex data into creative, bold marketing initiatives. * Soft Skills: Exceptional communication and stakeholder management skills; a proactive, enthusiastic attitude that thrives on transformation and opportunity. * Languages: Native in Dutch and fluent English is mandatory. Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you. Are you the missing ingredient? If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days. WHAT WE OFFER: THE TOPPINGS Compensation & Financial Wellbeing * Enjoy 20% off HelloFresh and 40% off Factor_ subscriptions. * Access the "Benefits at Work" platform for discounts on brands like Nike, Bol.com, and IKEA. * You'll receive a HelloFresh laptop, a €250 home office setup budget, and contribute to the Bedrijfspensioenfonds Levensmiddelen pension scheme (2026 rate 27.6%; employer pays 19.64%, employee pays 7.96%). Health & Wellbeing * Benefit from discounts on ClassPass and gym memberships via Bedrijfsfitness Nederland, free bootcamp classes (Amsterdam), and free subscriptions to Headspace and OpenUp. * Get a 7,5% discount on additional health insurance at Zilveren Kruis in 2025. Flexibility & Work-Life * Work flexibly with our hybrid setup (50% office, 50% remote), plus a €2.40 daily remote work allowance. * Receive 24 days of annual leave (pro-rated), plus one additional day per year of service (up to 30 days total). * Full reimbursement for 2nd-class public transport to the office, plus €0.23 per km for car and bicycle travel. * Eligible employees can work from another country for up to 8 weeks per year. Career & Development * Grow with our "Learning Never Stops" mindset: access internal/external opportunities, and join our cross-market mentoring program. * A dedicated annual budget to help you keep learning, developing new skills, and growing your career. Culture & Environment * Enjoy fresh homemade lunches in the office (€3.00/day), weekly vrij-mi-bo (Friday drinks), quarterly strategy sessions, and team events. ABOUT HELLOFRESH HelloFresh is on a mission to change the way people eat, forever! Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents. Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us. ARE YOU UP FOR THE CHALLENGE? Please submit your complete application below including your salary expectations and earliest starting date. After submitting an application our team will review this and get back to you within 5 business days. HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: Europe: EUaccommodations@hellofresh.com. APAC: APACaccommodations@hellofresh.com United States: USCandidateAccommodations@hellofresh.com Canada: CAaccommodations@hellofresh.com