Associate Vice President, Marketplace and Partnerships, India

We're Looking for an experienced Director, Product Marketing! About the Company: Security Benefit is a leader in the U.S. retirement market with more than $60 billion in assets under management. We offer opportunities to thrive, innovate, and make an impact. As part of our team, you’ll play a key role in driving the future of the U.S. retirement industry. Security Benefit is a PLACE where we promise to help our customers To and Through Retirement®. We’re proud to have been recognized as one of the best in the business: * Named to Ward’s 50 list of top-performing life-health insurance companies * Recognized on list of Ingram’s Top 100 Private Companies in the Kansas City area in 2024   About the Role: As the Director, Product Marketing you will be responsible for leading the product marketing strategy for Security Benefit’s annuity and retirement product portfolio. This leader owns product positioning, messaging, value proposition development, product lifecycle marketing, sales enablement, and product content strategy to ensure advisors, distribution partners, and clients clearly understand the value of our solutions.   Working closely with Product Management, Distribution, Brand Strategy, Digital Engagement, Marketing Operations, and the Director of Go-to-Market Strategy & Market Activation, this role translates product capabilities into compelling market stories that drive awareness, engagement, and sales success. The Director serves as the voice of the customer, ensuring market insights shape product messaging while maintaining a consistent, differentiated brand experience across all channels. The Director, Product Marketing position reports to the 2nd Vice President, Product & Chanel Marketing and can be based out of our home office in Topeka, Kansas, or remotely for the right candidate. We work a hybrid schedule, offering flexibility to work both remotely and on-site. Product Marketing & Positioning * Own the positioning, messaging, and value proposition framework for Security Benefit’s annuity and retirement product portfolio. * Translate product features, customer insights, and competitive advantages into compelling narratives for advisors, distribution partners, and end clients. * Develop product positioning strategies that clearly differentiate Security Benefit offerings in the marketplace. * Ensure consistent messaging across all marketing channels, campaigns, sales materials, and customer touchpoints in partnership with Brand Strategy and Digital Engagement. * Serve as the product marketing voice during product development, providing market-back input on product design, naming, customer needs, and feature prioritization. Sales Enablement & Content Strategy * Lead the development and execution of product marketing content strategies that support advisor engagement and sales growth. * Build and maintain a comprehensive library of advisor-facing sales tools, presentations, brochures, videos, FAQs, battle cards, objection-handling guides, web content, email templates, and product playbooks. * Partner with Distribution and Channel Marketing leaders to ensure enablement resources address channel-specific needs and selling strategies. * Support product education and training by developing marketing content that simplifies complex financial concepts. * Drive adoption of AI-enabled content development while ensuring alignment with brand governance and regulatory requirements. Product Lifecycle Management * Own the ongoing marketing strategy for products throughout their lifecycle, ensuring marketing materials, messaging, and sales resources remain current, accurate, and aligned with evolving business priorities. * Partner with Product Management, Legal, Compliance, and subject matter experts to proactively update product content in response to regulatory changes, tax law updates, product enhancements, and industry developments. * Lead periodic reviews of the product marketing content library to ensure materials remain relevant, compliant, and reflective of current product positioning and competitive differentiation. * Evaluate existing product messaging and sales enablement resources to ensure they align with evolving customer needs, advisor expectations, market trends, and competitive dynamics. * Proactively review, retire, and archive outdated product marketing materials and sales resources to maintain a current, compliant, and relevant content library across all distribution channels. * Establish governance and review processes to maintain the accuracy, consistency, and effectiveness of product marketing assets across all marketing and distribution channels. Market Intelligence & Competitive Insights * Monitor industry trends, competitive activity, advisor needs, regulatory developments, and customer insights to inform product marketing strategy. * Develop competitive analyses and messaging frameworks that strengthen Security Benefit’s market differentiation. * Partner with Marketing Insights to integrate customer research, competitive intelligence, and market data into positioning, messaging, and product marketing strategies. * Use performance metrics and market feedback to continuously refine product marketing strategies, messaging, and content effectiveness. Cross-Functional Leadership & Collaboration * Partner closely with Product Management to translate product capabilities into customer-focused value propositions and marketing strategies. * Collaborate with other Marketing leads to support successful product launches and integrated marketing campaigns. * Work closely with Brand Strategy, Digital Engagement, Marketing Operations, Creative Services, Communications, Legal, and Compliance to ensure integrated, compliant, and consistent product marketing execution. Team Leadership * Lead and develop the Product Marketing function, fostering a high-performing, collaborative, and customer-focused team. * Establish clear priorities, goals, and performance expectations aligned with business objectives. * Mentor and coach team members while building organizational capabilities in product marketing, sales enablement, content strategy, and strategic storytelling. * Manage department budgets, agency relationships, marketing technology, and external vendors to maximize marketing effectiveness and operational efficiency.   What We’re Looking For: * Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred. * 8–10+ years of progressive marketing experience, including at least 3–5 years leading product marketing teams within financial services, insurance, or another regulated industry. * FINRA Series 6 license or ability to obtain within six months of employment. * Demonstrated experience developing product positioning, messaging, and value proposition strategies for complex financial products. * Experience supporting advisor or intermediary distribution channels through sales enablement and marketing content. * Experience managing product marketing throughout the product lifecycle, including launches, ongoing product maintenance, regulatory updates, and content governance. * Proven ability to lead, coach, and develop high-performing marketing teams. * Strong analytical skills with experience leveraging competitive intelligence, customer research, and market insights to drive strategic decisions. * Excellent written, verbal, and presentation skills, with the ability to translate complex products into clear, compelling narratives. * Experience managing marketing budgets, agency relationships, and cross-functional initiatives.   Why Choose Security Benefit? When you join our team, you’re not just getting a paycheck — you’re getting a career path full of growth opportunities, plus a robust benefits package that puts your well-being first. Here’s what you can expect as a full-time Security Benefit associate: * Competitive salary and annual incentive bonuses to reward your contributions. * 33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance). * Paid parental leave after 90 days of service. * Comprehensive medical, dental & vision insurance. * 401(k) with company match, plus Profit Sharing & Savings Plan. * Short- and Long-Term Disability Insurance to give you peace of mind. * Flexible Spending Accounts for medical and dependent care. * Life Insurance to protect your loved ones. * Educational assistance to support your career development. * Associate assistance programs for your personal and professional well-being.   Ready to Make an Impact? Apply today by visiting our career page to submit your resume. We’re excited to meet you! Security Benefit is an Equal Opportunity Employer.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com [wppmedia.com]. About WPP Media  WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.  WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com  At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:  * Be Extraordinary by Leading Collectively to Inspire transformational Creativity.  * Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.  * Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.  * 3 best things about the job:   1.Working for the fastest growing client, it provides and asks for unusual approach to the traditional media   2.Attain strong understanding of cross channel media strategy by working on fastest growing and diversified category   3.Be an architect with strong business outcome focus. Collaboration across the board – with teams from offline to online planning, ideation and deployment In this role, your goals will be: In three months:   * Understand the category and brand objectives for the year * Understand and take initiative towards agencies goal for the year. In six months:   * Successfully lead the account and engage with the client on brand’s media approach * Initiated & delivered at least 2 key projects * Understands the In-house products/software’s very well to demonstrate the same during client conversations In 12 months:   * Worked on Award entries * Built high credibility with the team & client What your day job looks like :   * Provide strategic communications & planning leadership on your set of brands * Help build effective media interventions on the back of strong Communication planning * Act as a senior level contact for the client and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media and communication planning * Be responsible for the planning team career development & progression in the team * Develop creative ideas and disruptive communication innovations for the client, aligned with their business, customer, and brand goals. Skills and Experience  * Hand on experience on FMCG. * Expertise on TV planning * Working knowledge of digital platform * Good in communication and ability to present well * Would prefer candidates from agencies. * Persuasiveness * Pro-activeness * Communication skills * Stake holder management * Makes good presentations Minimum qualifications:   * Minimum 8-12 Years of experience handling offline and Digital  * Experience in handling FMCG clients in top agencies is preferred * E-commerce and digital is musts have * MBA - Marketing   Life at WPP Media & Benefits  Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please read our Privacy Notice [https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on how we process the information you provide.