Business Development Manager digital products (m/f) Chinese Market

DEINE AUFGABEN We are looking for a Senior Marketing Manager who is ready to take full responsibility for marketing operations and strategy for our Dubai campus. This is a high-impact, high-responsibility role suited for a self-driven, highly organized professional who thrives in fast-paced environments and is confident acting as the sole marketing authority on site. The role reports directly into the VP for Student Recruitment (based in the UAE) as well as functionally to the UE Head of Marketing (based in Germany) while closely working with the academic leadership in Dubai. You will operate at the intersection of strategy and hands-on execution, representing marketing independently and proactively across all campus stakeholders. This position requires strong prioritization skills, clarity of thought, creative problem-solving, and the confidence to push back when needed. You will be expected to structure complexity, set direction, and deliver consistently under tight timelines Marketing Ownership & Leadership (Dubai Campus) * Full ownership of all marketing activities for the UE Dubai campus, acting as the single point of contact for marketing on site * Translate overall UE marketing strategy into a clear, executable local go-to-market plan for Dubai and the UAE * Proactively managing expectations and aligning with internal stakeholders, confidently representing marketing priorities and decisions * Own the local marketing budget, including planning, allocation, and ROI evaluation * Select, brief, and manage external agencies, freelancers, and vendors as required Website Relaunch & Digital Platform Leadership * Lead and project manage the end-to-end launch of the new UE Dubai website, acting as the single owner for timelines, quality, and outcomes * Coordinate cross-functionally with central marketing, IT, external agencies, admissions, and academic stakeholders * Define website structure, content architecture, user journeys, and conversion logic aligned with recruitment and brand objectives * Ensure the website functions as a high-performing student recruitment and lead-generation platform, not just an information site * Own post-launch optimization, performance tracking, and continuous improvement (UX, CRO, SEO, analytics) Campaigns, Channels & Content * Plan, execute, and optimize integrated online and offline marketing campaigns * Own and operate UE Dubai’s social media channels (Instagram, TikTok, LinkedIn), including content planning, creation, publishing, and performance tracking * Manage and maintain Dubai-relevant website pages via CMS (WordPress) and coordinate affiliate/partner content * Create high-quality, target-group-relevant content in English (Arabic proficiency is a strong plus) Events, Fairs & On-Ground Marketing * · Plan, manage, and evaluate events, fairs, school visits, and on-campus activations * · Coordinate all marketing-related logistics, materials, and follow-ups independently * · Ensure strong on-site brand presence and consistent messaging Analytics, Market Intelligence & Portfolio Input * Conduct market and competitor analysis within the UAE higher education landscape * Provide structured insights and recommendations to support portfolio development positioning, and program launches * Track performance across channels and campaigns, turning data into clear actions and decisions * Take clear ownership of marketing’s contribution to lead generation, pipeline quality, and enrollment growth, working closely with student recruitment, and admissions teams. Reporting & Collaboration * Prepare regular reports, analyses, and presentations for local leadership and the central marketing team (experience with Salesforce a strong plus) * Work closely with internal teams and external partners while maintaining clear ownership and accountability DEIN PROFIL Experience & Skills * University degree in Marketing, Business Administration, or a related field * 5+ years of relevant marketing experience, ideally in education, services, or fast-paced international environments * Proven experience owning end-to-end marketing initiatives (strategy → execution → reporting) * Strong background in social media management, content creation, campaign planning, and events * Experience with CMS tools (e.g. WordPress) and CRM systems (Salesforce preferred) * Performance marketing experience is a plus, but not mandatory Mindset & Way of Working * Highly autonomous, structured, and reliable - you organize yourself and your work without close supervision * Comfortable operating in a high-workload, high-paced environment * Confident communicator who can stand their ground with senior stakeholders * Creative thinker with a logical, analytical, and solution-oriented mindset * Strong prioritization skills and the ability to stay focused under pressure * Hands-on mentality - willing to both design strategy and execute daily tasks Language & Tools * Fluent English (written and spoken); Arabic is a strong advantage * Confident user of MS Office / Google Workspace WARUM WIR? * A high-impact senior role with real ownership and visibility * Dynamic, international campus environment in Dubai * 30 days of vacation * Health care and preventive care options * Opportunity to shape and grow the marketing presence of UE Dubai with your own ideas and concept

Ready to be part of the Legal Tech revolution? Vision: As a leading software-as-a-service (SaaS) provider, Dilitrust is a global company dedicated to offering an integrated suite of legal and governance products. Our vision is to digitize legal departments worldwide. With an annual growth rate of over 40% since 2020, our ambition is to become the world's leading Legal Tech company, aiming for a valuation exceeding $1 billion by 2026. Our Impact: From generating General Meeting reports to leveraging AI-assisted contract lifecycle management, our teams in our 8 offices across France, the US, Mexico, MEA, Germany, Spain, Italy, and Canada are the driving force behind our global success. We proudly support 2,400 customers in 64 countries, with 80% of our clientele comprising listed companies in major markets such as Europe, North America, and the Middle East. Our Recognition: Dilitrust has been at fore front of Legal Tech innovation, being the first Legal Tech with AI features since 2022. The company is renowned for providing a positive and entrepreneurial work environment. We are honored to have received the "Happy at Work" and “Tech at Work” labels every year since 2019. Your role: As an Account Executive, you will be responsible for developing your designated territory, which includes specific industries, geographies, or market segments, consisting of both existing clients and prospects. You may focus on verticals such as Financial Services, Healthcare, Energy, and others within your territory. This role offers a fantastic opportunity to enhance your solution-selling skills with prominent clients across various regions. In addition to your business development efforts, Dilitrust provides support through Business Development Representatives (BDRs), Alliances & Pre-Sales teams, Account Managers, and Marketing. Responsibilities: · Create and Develop: Strategize and implement your “Territory Plan” within your vertical, including detailed account planning for key prospects · Identify and Build Relationships: Establish and nurture relationships with both existing and potential clients within your vertical · Craft Compelling Value Propositions: Develop and present compelling value propositions to support your clients' digitization initiatives · Manage the Sales Cycle: Oversee all phases of the sales process, from prospecting to contract signing · Coordinate Internal Support: Collaborate effectively with internal counterparts supporting you across the organization · Participate in Industry Events: Attend and represent Dilitrust at Legal Tech events, such as Legal Week in New York   Minimum Qualification: · 4 years of proven track record in account management, sales, or a customer-facing role in the enterprise software space · Experience selling Software as a Service SaaS (SaaS) · Consistent over-achiever of quota and revenue goals · Proficient in using CRM software to manage sales activities and maintain detailed records of all sales interactions · Arabic and English fluent speaker, French is a plus Desired Skills: · Demonstrated ability to independently build and manage a territory plan and aligning complex product solutions with specific customer needs. · Experience collaborating with executive stakeholder across large, organization, with excellent written and verbal communication skills · Energetic, self-motivated, and results-driven, with a relentless focus on achieving sales targets and expanding the customer base · Ability to manage a wide ecosystem What we offer: · Join a fast-growing company in a friendly, international environment (offices across 8 countries); with a very attractive compensation package (fix / variable) and other benefits. · Dilitrust has a clear "Telework Charter" guaranteeing that you can find the right balance between "Onsite" and "Remote” Recruitment process: Interview with a member of the HR team Interview with the Team Manager / Sales Director Interview with the Global Chief Sales Officer A reference review   DiliTrust is a socially responsible company, committed to the diversity of its teams and to promoting professional equality at all levels.