Senior Manager, Martech Transformation

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com [wppmedia.com]. About WPP Media  WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.  WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com  At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:  * Be Extraordinary by Leading Collectively to Inspire transformational Creativity.  * Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.  * Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. In this role, your goals will be: In 3 months:   * Bed down and understand the programmatic setup across the business * Build out a road-map for what is required to grow the programmatic buying business moving forward In 6 months:   * Participate in business proposals, leading the programmatic element and supporting in group pitches. * Ensure that we offer a coordinated and integrated operation with the wider business * Isolate new business prospects and help grow revenue for existing client In 12 months:   * Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends. * Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients What your day job looks like at WPP:   * Develop strong relationships with counterparts in WPP regional teams (Europe, U.S., Asia) * Lead the training and growth of your local programmatic team * Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery * Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output * Serve as point of escalation for your team and take ownership of resolving challenges * Provide career development and coaching for your team * Line manage 2-5 direct reports with as many as 10 indirect reports * Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done * Provide support to in capacity planning & resource management for the team * Present strong and effective communication across all level What you’ll bring:   * Working experience in Agency, Trading Desks or Programmatic Tech Partners * Actual Campaign execution experience with most of the local programmatic players as well as measurement providers * Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits * Existing relationships with publishers, programmatic product partners, as well as data providers in the local market * Knowledge of different programmatic trading models and their implications to both advertiser’s inventory quality and publisher monetization strategies * Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person Minimum qualifications:   * 5+ year's professional experience with digital media preferably within a media agency/trading desk * Experience in Google Marketing Platform (DV360, CM, GA360). * Experience in top AdTech & MarTech platforms. * Experience in Client Decks, Programmatic Strategy, New Pitches, etc. * Hands on experience and knowledge on programmatic platforms. * Clear thought process & strategy to build on existing businesses. * Competent in all Microsoft office software Life at WPP Media & Benefits  Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please read our Privacy Notice [https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on how we process the information you provide.

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW The Marketing Experience team builds Instacart’s growth marketing platform—the foundation that empowers marketers to run efficient, optimized, and privacy-safe campaigns across the customer lifecycle. We are looking for a Product Manager, Growth Marketing Platform, to own the strategy and execution for our unified marketing stack, including agentic CRM, marketer tooling, and end-to-end orchestration. In this role, you will partner closely with Engineering, Data Science/ML, Marketing, Design, and Analytics to transform how Instacart plans, executes, and measures growth marketing. You will drive a multi-half roadmap that improves the efficiency of marketing spend, accelerates tooling velocity, and unlocks higher ROI for stakeholders across the company. If you thrive in fast-paced, highly cross-functional environments and love building scalable, AI-powered platforms that marketers rely on every day, this role is for you. This position is remote-friendly across the US and Canada. ABOUT THE JOB * Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement. * Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics. * Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails. * Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale. * Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time. * Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform. ABOUT YOU MINIMUM QUALIFICATIONS * 5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end. * Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML. * Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools. * Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement. * Exceptional written and verbal communication skills with demonstrated ability to align senior stakeholders and drive clarity through PRDs, strategy docs, and roadmaps. * Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience. PREFERRED QUALIFICATIONS * Led multi-quarter, cross-company initiatives focused on marketing transformation, platform unification, or large-scale growth programs. * Prior experience as a Growth PM optimizing lifecycle or performance marketing, including segmentation, journey orchestration, suppression, and attribution. * Experience building ML/AI or agentic features for marketer workflows; familiarity with LLMs, prompt orchestration, retrieval, evaluation, and safety/guardrails. * Systems thinking with the ability to model complex marketer workflows and translate them into scalable platform primitives and APIs. * Familiarity with the MarTech ecosystem (e.g., CDPs, ESPs/push providers, MMPs, feature flagging, experimentation platforms) and integration best practices. * Comfort operating in privacy- and compliance-centric environments, collaborating with Legal and Privacy on governance and data stewardship. #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ $185,000—$199,500 USD WA $181,000—$191,000 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $174,000—$183,500 USD All other states $158,000—$166,500 USD