Senior Director, Media Analytics, Commercial Strategy & Acceleration

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW The Commercial Strategy & Acceleration (CSX) team empowers Instacart’s commercial organizations with domain expertise to drive innovation, cohesive strategy, and agile execution at scale—catalyzing our partners’ success across retailers, brands, and agencies.   We are seeking a Senior Director of Media Analytics to lead a high-impact organization of approximately 30 analytics professionals focused on Instacart Ads. You will set the vision, strategy, and operating model for how measurement, experimentation, and insights drive advertiser outcomes and unlock incremental investment. In close partnership with Brand Partnerships, Ads R&D, Product, Data Science, and our CPG customers—as well as key industry bodies—you will deliver rigorous, trusted analytics that guide decisions for some of the world’s largest brands.   This role is ideal for a hands-on leader who thrives in a fast-paced, constantly evolving environment and enjoys working cross-functionally to solve complex problems at scale. New York is preferred, with flexibility for qualified candidates across the U.S.; periodic travel to New York City, client offices, and industry events is expected.   ABOUT THE JOB * Own the end-to-end media analytics strategy and roadmap for Instacart Ads, establishing trusted measurement standards that quantify incrementality, optimize performance, and inform advertiser investment decisions. * Lead, develop, and scale a ~30-person team (including managers and senior ICs) across client analytics, measurement science, experimentation, and commercialization; attract top talent and foster an inclusive, high-performing culture. * Build and standardize frameworks for causal inference, geo and audience experiments, MMM, attribution, creative effectiveness, and audience insights; partner with Ads R&D and Data Science to productionize models and reporting at scale. * Collaborate with Brand Partnerships and Sales to deliver compelling, client-ready narratives that translate complex analytics into clear business impact, driving increased advertiser investment. * Establish data governance, quality, and privacy-safe measurement practices; represent Instacart with industry bodies to advance retail media standards and third-party interoperability. * Define and manage OKRs, operating cadences, resourcing, and prioritization across a portfolio of analytics initiatives, focusing the team on the highest-impact work. * Lead third‑party measurement partnerships (e.g., MMM providers, clean rooms) and integrate them with Instacart’s first‑party capabilities to deliver holistic, actionable insights.   ABOUT YOU MINIMUM QUALIFICATIONS * 12+ years of experience in media analytics, marketing science, or ad measurement within digital advertising or retail media. * 7+ years leading analytics teams of 15+ (including managers of managers), with a track record of hiring, developing, and retaining diverse, high-performing talent. * Expertise in incrementality testing and causal inference, experimental design, MMM, and attribution, with programs deployed at enterprise scale. * Advanced SQL and proficiency in Python or R; demonstrated ability to review methodologies, validate models, and uphold analytic rigor. * Bachelor’s degree in a quantitative field (e.g., Statistics, Economics, Mathematics, Computer Science, Engineering) and proven experience influencing C‑suite stakeholders at large advertisers (e.g., CPGs) to drive investment decisions.   PREFERRED QUALIFICATIONS * Graduate degree (MS, MBA, or PhD) in statistics, econometrics, data science, or a related quantitative discipline. * Experience at a retail media network, major ad platform, or enterprise CPG/agency leading large-scale analytics and measurement programs. * Hands-on experience with privacy-safe measurement and clean rooms (e.g., AWS Clean Rooms, Snowflake, Databricks, LiveRamp Safe Haven) and identity solutions. * Proven success evaluating and integrating third-party MMM/attribution providers (e.g., Analytic Partners, Nielsen, Neustar) and reconciling with first-party signals. * Engagement with industry bodies (e.g., IAB, ARF, MMA) and recognized thought leadership through standards work, publications, or conference speaking.   #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ $299,000—$315,500 USD WA $286,000—$302,000 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $274,000—$289,000 USD All other states $249,000—$263,000 USD

About Us  SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. About Us  SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. The Role We are seeking a Senior Director, Social Commerce to lead SharkNinja's rapidly expanding UK Social Commerce business and own the UK TikTok Shop P&L—one of the company's fastest-growing and highest-priority commercial channels. This leader will define and execute the long-term vision for social commerce in the UK, transforming it into a scalable growth engine that accelerates revenue, strengthens brand engagement, and delivers sustainable profitability.  In addition to leading the TikTok Shop business, this role will own SharkNinja's UK TikTok LIVE Commerce strategy and operations, building a world-class live shopping capability that drives customer acquisition, engagement, conversion, and revenue through always-on live programming, creator partnerships, and scalable live production. This leader will also partner closely with international markets to develop scalable playbooks and best practices that can be adapted to support global social commerce expansion.  As the commercial leader for Social Commerce (UK), you will build the strategy, operating model, and organizational capabilities required to support significant growth across creator-led, live shopping, and shoppable ecosystems. You will oversee the evolution of our social commerce business from a high-growth channel into a mature, scalable capability by developing repeatable processes, investing in technology and analytics, and building high-performing teams that can execute at speed.  This role requires an entrepreneurial leader who thrives in ambiguity, can build from first principles, and has a proven track record of scaling ecommerce businesses in fast-paced consumer environments. You will partner closely with executive leaders across Marketing, Digital Commerce, Sales, Finance, Operations, Supply Chain, Product, and International Markets to ensure the UK social commerce business is positioned for long-term success while helping establish global best practices.  Success in this role will be measured not only by revenue growth and profitability, but by building the infrastructure, capabilities, partnerships, and talent required to support the next phase of SharkNinja's ecommerce growth.  Key Responsibilities: * Own the end-to-end P&L for SharkNinja's UK Social Commerce business, establishing ambitious revenue, profitability, customer acquisition, and market share objectives while delivering against aggressive growth targets.  * Develop and execute the long-term UK Social Commerce strategy across TikTok Shop, TikTok LIVE, Instagram, YouTube, and emerging commerce platforms, ensuring alignment with broader ecommerce, digital, and brand strategies.  * Build and scale a best-in-class social commerce organization, designing the team structure, operating model, processes, and capabilities required to support rapid growth and establish repeatable frameworks for future international expansion.  * Establish scalable operating rhythms, governance, and performance management frameworks that enable efficient execution across creator partnerships, affiliate marketing, live commerce operations, merchandising, content production, campaign execution, and platform operations.  * Lead SharkNinja's UK TikTok LIVE Commerce business, developing the end-to-end strategy for live shopping including programming, creator and host recruitment, production, merchandising, promotional planning, live selling operations, and performance optimization to establish LIVE as a significant revenue, customer acquisition, and brand engagement channel.  * Lead the evolution of creator, affiliate, and LIVE host ecosystems, developing sophisticated partner segmentation, recruitment strategies, commission structures, incentive models, and performance frameworks that maximize long-term commercial value across both shoppable content and live commerce.  * Identify and unlock new growth opportunities through customer acquisition, conversion optimization, assortment strategy, merchandising, promotional planning, live event programming, and lifecycle engagement.  * Partner closely with Marketing, Brand, Media, CRM, Product Marketing, Sales, Finance, Supply Chain, Operations, Creative, and Technology to create seamless, integrated customer journeys that connect social discovery with purchase, including coordinated product launches, tentpole campaigns, and TikTok LIVE selling events.  * Build robust forecasting, financial planning, and investment models that balance rapid growth with sustainable profitability while providing executive leadership with clear visibility into performance, risks, and opportunities.  * Develop scalable reporting, analytics, and KPI frameworks that leverage platform data, first-party customer insights, and business intelligence to continuously optimize commercial performance across social commerce and live shopping initiatives.  * Evaluate and implement technologies, automation, and operational improvements that improve efficiency, reduce manual execution, and enable the organization to scale effectively.  * Partner with international markets to establish repeatable playbooks, operating models, and best practices that accelerate social commerce and live commerce adoption globally while adapting to local platform dynamics and consumer behaviours.  * Monitor competitive activity, platform innovation, creator economy trends, live shopping best practices, and emerging technologies to identify new business opportunities and maintain SharkNinja's leadership position within social commerce.  * Serve as the executive voice of Social Commerce, influencing enterprise ecommerce strategy and representing the function with senior leadership, platform partners, agencies, creators, and key external stakeholders.  * Recruit, develop, and retain exceptional talent while fostering a high-performance culture focused on innovation, accountability, agility, and continuous improvement.  * Champion SharkNinja's values and culture, inspiring teams to deliver breakthrough thinking, exceptional execution, and industry-leading results.  About You  * Experience in progressive leadership experience across ecommerce, digital commerce, marketplace, social commerce, performance marketing, or omnichannel retail, with experience scaling high-growth consumer businesses.  * Demonstrated success owning a multimillion pound P&L with responsibility for revenue growth, profitability, forecasting, investment planning, and executive reporting.  * Proven track record building and scaling ecommerce organizations through periods of rapid growth, including designing teams, operating models, and scalable business processes.  * Experience building and scaling TikTok LIVE Commerce or other livestream shopping businesses, including live programming strategy, creator or host management, production workflows, merchandising, and performance optimization.  * Experience leading complex cross-functional initiatives across Marketing, Commercial, Operations, Technology, Finance, Supply Chain, Creative, and Product teams.  * Deep understanding of social commerce platforms, creator ecosystems, affiliate marketing, livestream commerce, content-driven commerce, and evolving consumer purchasing behaviours.  * Strong analytical and commercial mindset with experience leveraging data, experimentation, and customer insights to drive strategic decisions.  * Experience implementing scalable systems, automation, analytics, and operational improvements that enable sustainable growth.  * Exceptional executive communication, negotiation, and stakeholder management skills, with experience influencing senior leadership and building strong external partnerships, including platform partners and creator agencies.  * Highly entrepreneurial, highly adaptable, and comfortable operating in a fast-paced, high-growth environment where building new capabilities and leading through change are critical to success.  * Experience partnering with international teams or supporting global ecommerce expansion is highly desirable.  Our Culture & Commitment  At SharkNinja, our purpose is to positively impact people's lives every day in every home around the world. We thrive on passion, innovation, and a relentless drive to disrupt categories and create products consumers love.  We're looking for leaders who embrace bold thinking, move with speed, challenge the status quo, and build scalable businesses that fuel our next phase of growth.  Diversity, Equity, and Inclusion are fundamental to our success. We believe diverse perspectives drive better innovation and stronger business outcomes. We are committed to creating an environment where every associate can bring their authentic self to work, make an impact, and accelerate their career.  #LI-HYBRID Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.   At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.  Learn more about us:   https://sharkninja.com/deiLife At SharkNinja [https://www.instagram.com/sharkninja/]   Outrageously Extraordinary [https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ]  SharkNinja Candidate Privacy Notice * For candidates based in all regions, please refer to this Candidate Privacy Notice [https://www.sharkninja.com/candidate-privacy-notice.html]. * For candidates based in China, please refer to this Candidate Privacy Notice [https://www.sharkninja.com/legal/candidate-privacy-notice-china.html]. * For candidates based in Vietnam, please refer to this Candidate Privacy Notice [https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html].   We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com [accommodations@sharkninja.com]