
Tide · Bulgaria
ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, bu...
At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related
banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to
accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India,
Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features,
we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing
what they love.
Financial Services, and Insurance in 2026
Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
As a Head of Product Analytics you’ll work closely with Tide’s product teams to use data to drive product adoption. You’ll work
within the product analytics team to use data to inform our collective understanding of users, their problems and thus inform
product strategy.
This role will suit an individual that can operate with a high degree of independence and has hands-on experience of proactively
working with the product community. You are an expert and constructive critique of digital products with strong views on
data-driven techniques to improve adoption and engagement of various products & features. You will be working as a part of the
product squad with a functional reporting into the Head of Product.
problem and highlight solution(s).
features we plan to invest in. You would be the product experimentation expert and would observe data, propose, design and
analyse product experiments.
would work with product teams to identify & analyse various impact hypotheses behind new products and features and define
measurable KPIs.
dives (exploratory and hypothesis driven) to improve our collective understanding of user problems and assist working groups to
focus on and prioritise high impact user problems.
impact hypotheses and convert into measurable product KPIs. You would work with analytics engineers to enable KPI reporting
through visually speaking dashboards.
longevity (commercially speaking LTV). We use data to establish this correlation and quantify the indirect impact. You would be
required to perform custom analysis, using statistical methods to validate these correlations and assist product teams to
prioritise investment on scaling product and features that have an indirect impact on engagement, longevity and thus LTV.
data observation) and assist product managers by designing experiments to drive product adoption. You would use custom data
analysis and statistical methods to analyse experiment results.
self-serve event data analytics platform for app and web products. Our experimentation stack includes platforms like
LaunchDarkly for shipping variants, Segment for events, Heap for visualisation. You would be required to partner with
data-science teams to build a stats-engine for relevant KPIs for each product enabling a seamless self-serve analytics for
business and product teams.
challenge the status quo.
also open to discussing the salary further, taking into account your expertise and contributions
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our
different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our
offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong
sense of community.
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of
backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender
identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity
in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us
to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of
ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us
build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is
heard.
Disclaimer
It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to
candidates regarding job opportunities. Please be aware that:
this channel.
job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us
immediately at talent@tide.co
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI
Policy.
Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: * Tide is available for UK, Indian, German and French SMEs * Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly * Over $300 million raised in funding * Over 2,800 Tideans globally * Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 * We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg ABOUT THE ROLE: As a Head of Product Analytics you’ll work closely with Tide’s product teams to use data to drive product adoption. You’ll work within the product analytics team to use data to inform our collective understanding of users, their problems and thus inform product strategy. This role will suit an individual that can operate with a high degree of independence and has hands-on experience of proactively working with the product community. You are an expert and constructive critique of digital products with strong views on data-driven techniques to improve adoption and engagement of various products & features. You will be working as a part of the product squad with a functional reporting into the Head of Product. Some of the things you’ll be doing: * Product Discovery - hypothesis driven deep dives (existing product usage data) to identify user problems, quantify size of the problem and highlight solution(s). * Solution confidence - product experiments are a means to an end. They help us produce data to build confidence on the product & features we plan to invest in. You would be the product experimentation expert and would observe data, propose, design and analyse product experiments. * Product and feature performance review - new features solve user user problems and drive product usage and thus adoption. You would work with product teams to identify & analyse various impact hypotheses behind new products and features and define measurable KPIs. * User research - solving user problems helps us achieve commercial goals. You would identify opportunities, perform data deep dives (exploratory and hypothesis driven) to improve our collective understanding of user problems and assist working groups to focus on and prioritise high impact user problems. * Goals to KPI translations - you would work with product managers to break overall revenue goals into business KPIs, identify impact hypotheses and convert into measurable product KPIs. You would work with analytics engineers to enable KPI reporting through visually speaking dashboards. * Engagement to LTV correlations - engagement driven products and features have an indirect, unestablished impact on member longevity (commercially speaking LTV). We use data to establish this correlation and quantify the indirect impact. You would be required to perform custom analysis, using statistical methods to validate these correlations and assist product teams to prioritise investment on scaling product and features that have an indirect impact on engagement, longevity and thus LTV. * Experimentation & product growth - you will operate with a high degree of user behaviour awareness (backed by consistent event data observation) and assist product managers by designing experiments to drive product adoption. You would use custom data analysis and statistical methods to analyse experiment results. * Self Serve Product Analytics - partner with data, engineering, data product and data science teams to deliver a world-class self-serve event data analytics platform for app and web products. Our experimentation stack includes platforms like LaunchDarkly for shipping variants, Segment for events, Heap for visualisation. You would be required to partner with data-science teams to build a stats-engine for relevant KPIs for each product enabling a seamless self-serve analytics for business and product teams. You’ll be a great fit if: * 10+ years of experience working on Product Analytics for a digital product. * Strong hold on product strategy, experimentation, roadmapping, & prioritisation * You are a consumer tech geek, preferably fintech (not mandatory). * You are a natural storyteller with exceptional presentation skills. * You believe and invest time in project management and have exceptional people skills. * You understand and believe user experience is a product. * You are humble enough to know that you need to learn, and confident enough to showcase your skills, speak your mind and even challenge the status quo. * You have an intrinsic need to be excellent but have learnt to be action oriented. * You have failed and can talk about it at length. * You have worked as an analyst and a product manager. * You have excellent SQL proficiency and are willing to crunch complex numbers. * You are a self starter and can operate with a high degree of independence. * You have the ability to deal with ambiguity and competing objectives in a fast paced environment. * You have lead a team of analysts in Product Companies WHAT YOU’LL GET IN RETURN: * The gross annual salary for this position ranges from €104,000 to €130,000 depending on your skills, and experience. But we are also open to discussing the salary further, taking into account your expertise and contributions. * MELP - flexible benefit app (50 EUR per month accruing) (does not include Health Insurance) * 25 days paid annual leave * 3 paid days off for volunteering or L&D activities * Parental Leave days (according to statutory) * Family-Friendly Leave (according to statutory + extended from Tide) * Personal L&D budget in the amount of 500 EUR per year * Mental wellbeing platform Plumm * WFH equipment allowance * Sabbatical Leave * Share options * Team Events TIDEAN WAYS OF WORKING At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard. Disclaimer It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that: * Tide does not charge any fees at any stage of the recruitment process. * All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel. * Communication from Tide will only come from an official @tide.co email address. * Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf. If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process. Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy. Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: * Tide is available for UK, Indian, German and French SMEs * Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly * Over $300 million raised in funding * Over 2,800 Tideans globally * Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 * We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg ABOUT THE ROLE: As a Head of Product Analytics you’ll work closely with Tide’s product teams to use data to drive product adoption. You’ll work within the product analytics team to use data to inform our collective understanding of users, their problems and thus inform product strategy. This role will suit an individual that can operate with a high degree of independence and has hands-on experience of proactively working with the product community. You are an expert and constructive critique of digital products with strong views on data-driven techniques to improve adoption and engagement of various products & features. You will be working as a part of the product squad with a functional reporting into the Head of Product. Some of the things you’ll be doing: * Product Discovery - hypothesis driven deep dives (existing product usage data) to identify user problems, quantify size of the problem and highlight solution(s). * Solution confidence - product experiments are a means to an end. They help us produce data to build confidence on the product & features we plan to invest in. You would be the product experimentation expert and would observe data, propose, design and analyse product experiments. * Product and feature performance review - new features solve user user problems and drive product usage and thus adoption. You would work with product teams to identify & analyse various impact hypotheses behind new products and features and define measurable KPIs. * User research - solving user problems helps us achieve commercial goals. You would identify opportunities, perform data deep dives (exploratory and hypothesis driven) to improve our collective understanding of user problems and assist working groups to focus on and prioritise high impact user problems. * Goals to KPI translations - you would work with product managers to break overall revenue goals into business KPIs, identify impact hypotheses and convert into measurable product KPIs. You would work with analytics engineers to enable KPI reporting through visually speaking dashboards. * Engagement to LTV correlations - engagement driven products and features have an indirect, unestablished impact on member longevity (commercially speaking LTV). We use data to establish this correlation and quantify the indirect impact. You would be required to perform custom analysis, using statistical methods to validate these correlations and assist product teams to prioritise investment on scaling product and features that have an indirect impact on engagement, longevity and thus LTV. * Experimentation & product growth - you will operate with a high degree of user behaviour awareness (backed by consistent event data observation) and assist product managers by designing experiments to drive product adoption. You would use custom data analysis and statistical methods to analyse experiment results. * Self Serve Product Analytics - partner with data, engineering, data product and data science teams to deliver a world-class self-serve event data analytics platform for app and web products. Our experimentation stack includes platforms like LaunchDarkly for shipping variants, Segment for events, Heap for visualisation. You would be required to partner with data-science teams to build a stats-engine for relevant KPIs for each product enabling a seamless self-serve analytics for business and product teams. You’ll be a great fit if: * 10+ years of experience working on Product Analytics for a digital product. * Strong hold on product strategy, experimentation, roadmapping, & prioritisation * You are a consumer tech geek, preferably fintech (not mandatory). * You are a natural storyteller with exceptional presentation skills. * You believe and invest time in project management and have exceptional people skills. * You understand and believe user experience is a product. * You are humble enough to know that you need to learn, and confident enough to showcase your skills, speak your mind and even challenge the status quo. * You have an intrinsic need to be excellent but have learnt to be action oriented. * You have failed and can talk about it at length. * You have worked as an analyst and a product manager. * You have excellent SQL proficiency and are willing to crunch complex numbers. * You are a self starter and can operate with a high degree of independence. * You have the ability to deal with ambiguity and competing objectives in a fast paced environment. * You have lead a team of analysts in Product Companies WHAT YOU’LL GET IN RETURN: * The gross monthly salary for this position ranges from €91,600to €114,500 depending on your skills, and experience. But we are also open to discussing the salary further, taking into account your expertise and contributions * Remote first * 25 days of paid annual leave * 3 additional days for volunteering and learning * Private Health Insurance * Mental Health Support Platform * FitPass * Family and Friendly Leave (according to statutory) * Personal L&D budget * Share options TIDEAN WAYS OF WORKING At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard. Disclaimer It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that: * Tide does not charge any fees at any stage of the recruitment process. * All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel. * Communication from Tide will only come from an official @tide.co email address. * Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf. If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process. Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy. Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
Summary of Role Do you thrive in a fast-paced environment where innovation, leadership, and exceptional user experience collide? ComeOn Group is looking for a Lead Product Owner to drive strategic product vision, lead a team of talented Product Owners, and shape the next generation of our cutting-edge iGaming products. Responsibilities: Establish product management best practices, standardisation, and quality benchmarks across the PO-led delivery teams within your product domain. Oversee complex regulatory landscapes across multiple jurisdictions, ensuring products remain hyper-compliant while delivering top-tier product experience. Leverage deep data analytics, competitor bench-marking, and qualitative research to drive high-impact portfolio decisions and optimise product ROI. Drive alignment across cross-functional engineering, UX/UI, compliance, and marketing teams to remove roadblocks and maximize delivery velocity. Directly manage, mentor, and upskill a team of Product Owners, establishing high performance standards, clear KPIs, and continuous career development plans. Take high-level responsibility for the end-to-end strategy of our Casino product portfolio, ensuring alignment with overall business goals and market opportunities. Serve as a strategic partner to the Head of Product, executive leadership, and commercial heads, translating business strategy into clear product roadmaps. About you: 5+ years of Product Ownership experience in a fast-paced, B2C environment, alongside prior working experience in the iGaming industry. 1–2+ years of leadership or mentoring experience (managing Product Owners or leading cross-functional squads). Demonstrated ability to connect product initiatives directly to business outcomes, ROI, and core KPIs. Strong expertise in handling complex, multi-jurisdictional compliance requirements within regulated iGaming markets. Advanced ability to synthesise quantitative metrics, product analytics, and qualitative user feedback into actionable product strategies. Excellent negotiation, presentation, and conflict-resolution skills when dealing with senior stakeholders and technical teams. What’s In It for You? Competitive salary + bonus scheme Hybrid working model with flexibility between home and office One-time bonus to help you set up your home workspace (we are truly hybrid) Work remotely for up to 40 days per year from anywhere in the world Private health insurance and a flexible wellbeing allowance for initiatives that support your wellbeing. Complimentary breakfast and lunch on select days, as well as great in-office events happening throughout the week. Fun quarterly team events and social gatherings A Bit About ComeOn Group We’re a global iGaming business, home to a portfolio of exciting casino and sportsbook brands across various international markets. With 500+ talented employees across 7 locations, we’re committed to creating safe, innovative, and fun experiences for our players. Our Product organisation is strategically divided into two core pillars: Games and Player Experience. As a CRM Product Owner within the Player Experience area, you will work within one of our nine high-performing, cross-functional squads. Partnering with a dedicated team of Backend and Frontend Developers, UI/UX Designers, and QA Engineers, you will take full ownership of our Player Communication domain. Your mission is to push the boundaries of personalisation and automation across Email, SMS, On-site Notifications, and Chatbots. By optimising our CRM tools, you’ll drive audience growth and deliver hyper-relevant player engagement that sets the standard in highly regulated global markets. We’re proud to be a diverse team and an equal opportunity employer. All applications are considered fairly and with respect. Want to know more about us? Just visit our website www.comeon-group.com or any of our social media channels to take a deep dive into our culture! LinkedIn Instagram Facebook Glassdoor