
Herdify · Bristol
JOB DESCRIPTION Are you a marketer who’s tired of being treated like the team that “makes the sales decks”? Do you read braggy LinkedIn posts and quietly (or ...
Are you a marketer who’s tired of being treated like the team that “makes the sales decks”?
Do you read braggy LinkedIn posts and quietly (or loudly) mutter:
“It’s not about you - it’s about the customer!”?
If yes, you might be the person we’re looking for.
Herdify is a young B2B SaaS company with big consumer-brand ambitions.
We want our brand to feel more Spotify than “corporate SaaS”; clear, bold, memorable, and grounded in real human behaviour.
We’re the first company in the world that can detect offline word-of-mouth inside first-party data. That means two things:
1. it’s exciting,
2. it’s complicated.
With Rory Sutherland as an advisor, incredible iconic UK challenger brands like Abel & Cole, Who Gives A Crap, and leading
charities including RSPCA and multiple Air Ambulance services we are in scaling mode and marketing is central to this.
What We're Looking For
A Marketing / GTM Executive with a couple of years' experience who is looking for their next challenge. You’ll report into the
CEO, Tom, and work alongside our existing Marketing Manager, Bailey.
You'll be someone who gets energy from working with the team, as we're in the Bristol office 3 days a week, but also somebody
comfortable with trips to London to build relationships with the sales team who are based in Paddington.
If you’re already integrating behavioural science in your work, even better. (Bonus points if you’ve done Rory Sutherland’s
MadMasters, but no worries if not, we offer that for free).
Responsibilities
You’ll feed into a broad range of activities, including, but not limited to:
Skills & Experience
Mindset
Nice to have
Practical Details
Stage: Early, ambitious, backed by world-class examples and research
Almost all human decisions are influenced by people around us. Call it social contagion, word-of-mouth or herd mentality (hence
we're called 'HERDify'...), this force is so powerful that Rory Sutherland describes not understanding it "as trying to launch a
space rocket without understanding gravity"
This force has been hard for brands to tap in to, until now.
Herdify is the first company in the world to build a product that can identify these offline influence clusters for brands to
use.
When you tap into them, people buy faster, spend more and buy for longer.
At Herdify our mission is to make this technology available to every brand globally, but do it in a way that builds a great
culture. We believe we can grow fast, and have fun doing it.
What you’ll get
OUR MISSION At Omnea, we’re reinventing how enterprise businesses operate, starting with the most painful parts: procurement – where a single purchase can drag on for months, trigger 50+ emails, and pull in Finance, Legal, Security, and IT just to get something approved. We’ve raised $75M from Khosla Ventures, Insight Partners, and Accel to change that. Our AI-native platform connects every person, step, and system so buying is fast, safe, and efficient – one place to request, automated approvals and renewals, real-time supplier risk, and complete spend visibility. The opportunity is massive. Every enterprise on the planet has this problem and nobody has solved it. We’ve 10x’d ARR to double-digit millions in 18 months and are trusted by global enterprises like Spotify, MongoDB, Monzo, and Albertsons. We’re now the 4th fastest growing startup in Europe & the Sunday Times' #1 Best Medium Sized Tech Company To Work for. Our team previously scaled Tessian (cybersecurity tech, backed by Sequoia, Balderton, Accel, acquired post-Series C), and our team includes ex-founders operators who’ve grown unicorns, shipped world-class products, and executed at the highest levels. You’ll work alongside leaders like Ben, Abs, Sabrina, and Rebe. FIND OUT MORE ABOUT THE TEAM AND LIFE AT OMNEA HERE. WHAT WE'RE LOOKING FOR We're looking for an Events & Community Lead to be Omnea's first marketing hire in North America. This is a rare opportunity: the entrepreneurial ownership of building a loyal following from scratch in a new market, but with the funding, brand, and momentum of one of Europe's fastest-growing B2B SaaS companies. You'll be embedded in our NYC office alongside an exceptional GTM and Customer team, and Arie Barendrecht (US, GM) who is scaling Omnea's US presence at an incredible pace. This role sits at the intersection of marketing and sales: you'll operate as an extension of the revenue team and will own a pipeline number. Events are the core of this role. You'll own Omnea's presence at trade shows, run executive dinners, build regional programmes, and create the kind of high-touch moments that open doors with enterprise buyers. Alongside that, you'll be comfortable picking up broader growth marketing activities, ranging from ABM or content marketing (e.g. videos from events). This isn't a role for someone who wants to execute someone else's playbook. It's for someone who wants to write it and be accountable for what it delivers. It is for someone who gets energy from hosting incredible events, building meaningful connections, and taking pride in leaving a positive impression on people. WHAT YOU CAN EXPECT * Own Omnea's field presence across North America, with events as your primary lever: trade shows, executive dinners, hosted roundtables, roadshows, and regional programmes targeting CFOs, procurement leaders, and finance operators * Plan and execute events end-to-end, with sharp pre/during/post motions that convert attendance into pipeline, not just brand awareness * Build the playbook for how Omnea shows up in the US market, from which events are worth sponsoring to how we run our own * Travel regularly to industry events across North America and make regular trips to our London HQ to stay tightly connected to the broader marketing and product teams * Support net-new pipeline generation beyond events: running ABM programmes, coordinating with Commercial Associates, and picking up paid or digital activity where needed * Work closely with the NYC GTM team and US GM to align on territory priorities, account strategy, and pipeline goals, acting as a peer to GTM leadership, not a service function * Feed market intelligence back into the business, informing positioning, messaging, and product direction based on what you're hearing in the field * Partner with our London-based marketing team (content, product marketing, design, demand gen) to localise campaigns and assets for the US market * Measure everything: pipeline influenced, account engagement, event ROI, and conversion, and use that data to continuously optimise your approach * As Omnea's US presence scales, you'll have the opportunity to build and lead a team of your own ABOUT YOU * 3+ years of field marketing experience OR any experience in planning events or projects alongside a fast-paced and demanding role * Events are your craft. You're a pro at planning & executing events or delivering delightful experiences, whether that's been in a formal work capacity (trade shows, exec dinners, annual summits) or even in your personal life! You know how to turn a room into a pipeline creation opportunity and leave people wowed * Proven track record of delivering results, ideally in a pipeline generation capacity or anything where you can show you drove the results * You've worked with sales teams before and understand how they operate: maybe you've sat in pipeline reviews, understand how salespeople think, * Comfortable as a generalist when needed: you can run a paid campaign, set up an ABM sequence, or brief a landing page without needing a specialist for every task * Entrepreneurial by nature: comfortable with ambiguity, energised by ownership, and able to build structure where none exists * Data-driven: pipeline, ROI, account engagement, and conversion rates are how you measure success, not only attendance numbers and vibes * You have gravitas and can communicate with senior executives * You go the extra mile: you are willing & able to travel regularly (around the US and to our London HQ), and enjoy putting in a shift to deliver amazing outcomes * Legally authorised to work in the United States without restriction At Omnea, we embrace diversity. To build a product that's loved by everyone, we're best served by a team with all sorts of backgrounds, experiences, and perspectives. We encourage you to apply even if your experience doesn't quite match the full job spec! And regardless of your race, religion, colour, gender, or anything else! If you think you could be a good fit for Omnea, please reach out. A FEW THINGS TO NOTE: * We offer competitive geo-localised benefits, and you can check out our UK Benefits Package here and our US Benefits Package here. * We work Tuesdays, Wednesdays & Thursdays in-person at our offices. At this early stage of our company life-cycle it's important to us that we get this together-time, and you can read more about why we believe this is a winning move here * We're commercial, ambitious and we don't pretend otherwise! We're actively seeking folks looking to make the most of a career-defining opportunity, with the hunger to be part of building something really impressive. You can see our values here and our Omnea Future Founder's fund here! * We sometimes use AI note-takers to help us transcribe interview notes, so we can be more present in your interview. If you'd like to opt out of us using automatic transcribers, please note this in the free text field in your application, otherwise we'll take your application as confirmation that you're happy for us to use notetakers (whether added to video calls or in the background). We are proud to be recognised for both our culture and product, and we are just getting started. Join us as we grow! LEGAL NOTE: IF YOU ARE VIEWING THIS POSTING OUTSIDE OF THE OMNEA CAREERS' PAGE, THIS MAY BE AN AUTO-GENERATED ADVERTISEMENT AND MAY LACK THE FULL RANGE OF ADVERTISED INFORMATION - PLEASE CLICK THROUGH TO THE POSTING AT HTTPS://JOBS.ASHBYHQ.COM/OMNEA TO VIEW ADDITIONAL ADVERTISED INFORMATION ON THIS POSTING. ADDITIONALLY, WHERE ROLES HAVE HARD-SPECIFIED REQUIREMENTS (E.G. [X] DAYS IN OFFICE, UNABLE TO PROVIDE VISAS, ETC), IF IN YOUR APPLICATION YOU PROVIDE DETERMINISTIC CHECK-BOX CONFIRMATION THAT YOU DO NOT MEET THE HARD-SPECIFIED REQUIREMENTS, DETERMINISTIC (NOT AI OR SUBJECTIVE) AUTOMATIC REJECTION CRITERIA ARE IN PLACE.
OUR MISSION At Omnea, we’re reinventing how enterprise businesses operate, starting with the most painful parts: procurement – where a single purchase can drag on for months, trigger 50+ emails, and pull in Finance, Legal, Security, and IT just to get something approved. We’ve raised $75M from Khosla Ventures, Insight Partners, and Accel to change that. Our AI-native platform connects every person, step, and system so buying is fast, safe, and efficient – one place to request, automated approvals and renewals, real-time supplier risk, and complete spend visibility. The opportunity is massive. Every enterprise on the planet has this problem and nobody has solved it. We’ve 10x’d ARR to double-digit millions in 18 months and are trusted by global enterprises like Spotify, MongoDB, Monzo, and Albertsons. We’re now the 4th fastest growing startup in Europe & the Sunday Times' #1 Best Medium Sized Tech Company To Work for. Our team previously scaled Tessian (cybersecurity tech, backed by Sequoia, Balderton, Accel, acquired post-Series C), and our team includes ex-founders operators who’ve grown unicorns, shipped world-class products, and executed at the highest levels. You’ll work alongside leaders like Ben, Abs, Sabrina, and Rebe. FIND OUT MORE ABOUT THE TEAM AND LIFE AT OMNEA HERE. WHAT WE'RE LOOKING FOR You’ll be our CEO’s commercial and executional partner -- running special projects that don’t yet have a natural owner, from acquisitions and fundraises to exec hiring, PR, and building out new teams/business lines. It’s a genuinely cross-functional Office of the CEO role, sitting at the intersection of product, GTM, and business building more broadly. This person will not be a back-office operator. You’re a builder and a doer -- someone who thrives on ambiguity, wants to learn how to run a company from the inside, and can turn ideas into results at speed. It is also not glamorous work: You will need a ‘no job is too small’ attitude and to thrive from executing and making an impact, not strategising. You’ll get an unmatched view into how a category-defining AI-driven business scales from $10M to $100M+ ARR at great speed, working directly with the CEO and leadership team. It’s the perfect role for someone who wants to be a future founder, GM, COO or commercial leader; compressing 10 years of experience into two. The spike we’re looking for is commercial judgment and operator muscle, not process. The best candidates will have lived the chaos of a start-up/scale-up and learned how to bring order without slowing things down. You’ll be trusted with some of the most important company initiatives, and your fingerprints will be on some of Omnea’s most strategic moves. In short: This is the CEO’s right hand on the initiatives that drive growth, visibility, and scale. If you succeed, the company moves faster, hires better, and shows up in the world with the ambition of a generational business. WHAT CAN YOU EXPECT? You’ll own and deliver CEO-level special projects end-to-end. You’ll take a rough idea, scope it in days (not weeks), and drive to a clear finish line. One quarter that might be running an exec search end-to-end (outreach, screening calls, and all!); the next it could be exploring an acquisition, launching a new GTM motion, or helping unblock a critical customer need. You’ll drive partnerships and strategic GTM bets. You’ll identify leverage points, pilot new GTM plays, and coordinate across Sales, Product, and Marketing to unlock revenue -- from enterprise lighthouse customer pursuits to ecosystem partnerships. You’ll lead executive and critical hiring. You’ll source, run, and close senior searches. You’ll build the brief, map the market, run a tight process, and bring elite operators to the table and filter candidates before our CEO speaks with them. You’ll operate with founder-level ownership, at pace. You’ll decide what matters, what doesn’t, and in what order. You’ll keep momentum through ambiguity, clear blockers, and communicate crisply so busy people can move. You’ll learn fast and earn trust. You’ll work directly with the CEO and leadership team, gaining exposure to how product, GTM, capital, and hiring intersect -- and you’ll be trusted with all internal company matters. ABOUT YOU You’ve likely spent 6–10 years in high-growth companies (ideally B2B SaaS), in roles spanning BizOps, BD/revenue generation, or GM-style leadership. You understand how sales, marketing, and capital decisions drive growth, and you can turn strategy into action without much direction. You are entrepreneurial and motivated to help build a business, not just observe one. You’re happiest when working hard and solving challenging problems. You know this requires dedication and some sacrifice, and you think it’s worth it. You have a track record of exceptional performance -- whether in academia, work, or elsewhere -- and evidence of sticking it out through tough environments. You’ve thrived in 0→1 or growth-stage companies, helping to build the playbook while executing it. You’re commercially minded and can run projects end-to-end: hiring execs, working deals, or launching GTM initiatives. You’ve learned what great execution looks like and bring that standard everywhere you go. You communicate crisply and with purpose. You can craft CEO-grade narratives -- board decks, competitive positioning, external comms -- and represent Omnea and our CEO with confidence and discretion. You’re trusted, pragmatic, and able to move quickly when needed. You thrive in ambiguity, act with judgment & taste, and bring momentum to everything you touch. Dealbreakers: This is not for pure consultants/VCs without operating experience. It’s not for people who need heavy structure, or who want process over progress. If you don’t get energy from being in the weeds & making an impact (often requiring unglamorous work), you will not enjoy this role. At Omnea, we embrace diversity. To build a product that's loved by everyone, we're best served by a team with all sorts of backgrounds, experiences, and perspectives. We encourage you to apply even if your experience doesn't quite match the full job spec! And regardless of your race, religion, colour, gender, or anything else! If you think you could be a good fit for Omnea, please reach out. A FEW THINGS TO NOTE: * We offer competitive geo-localised benefits, and you can check out our UK Benefits Package here and our US Benefits Package here. * We work Tuesdays, Wednesdays & Thursdays in-person at our offices. At this early stage of our company life-cycle it's important to us that we get this together-time, and you can read more about why we believe this is a winning move here * We're commercial, ambitious and we don't pretend otherwise! We're actively seeking folks looking to make the most of a career-defining opportunity, with the hunger to be part of building something really impressive. You can see our values here and our Omnea Future Founder's fund here! * We sometimes use AI note-takers to help us transcribe interview notes, so we can be more present in your interview. If you'd like to opt out of us using automatic transcribers, please note this in the free text field in your application, otherwise we'll take your application as confirmation that you're happy for us to use notetakers (whether added to video calls or in the background). We are proud to be recognised for both our culture and product, and we are just getting started. Join us as we grow! LEGAL NOTE: IF YOU ARE VIEWING THIS POSTING OUTSIDE OF THE OMNEA CAREERS' PAGE, THIS MAY BE AN AUTO-GENERATED ADVERTISEMENT AND MAY LACK THE FULL RANGE OF ADVERTISED INFORMATION - PLEASE CLICK THROUGH TO THE POSTING AT HTTPS://JOBS.ASHBYHQ.COM/OMNEA TO VIEW ADDITIONAL ADVERTISED INFORMATION ON THIS POSTING. ADDITIONALLY, WHERE ROLES HAVE HARD-SPECIFIED REQUIREMENTS (E.G. [X] DAYS IN OFFICE, UNABLE TO PROVIDE VISAS, ETC), IF IN YOUR APPLICATION YOU PROVIDE DETERMINISTIC CHECK-BOX CONFIRMATION THAT YOU DO NOT MEET THE HARD-SPECIFIED REQUIREMENTS, DETERMINISTIC (NOT AI OR SUBJECTIVE) AUTOMATIC REJECTION CRITERIA ARE IN PLACE.
OUR MISSION At Omnea, we’re reinventing how enterprise businesses operate, starting with the most painful parts: procurement – where a single purchase can drag on for months, trigger 50+ emails, and pull in Finance, Legal, Security, and IT just to get something approved. We’ve raised $75M from Khosla Ventures, Insight Partners, and Accel to change that. Our AI-native platform connects every person, step, and system so buying is fast, safe, and efficient – one place to request, automated approvals and renewals, real-time supplier risk, and complete spend visibility. The opportunity is massive. Every enterprise on the planet has this problem and nobody has solved it. We’ve 10x’d ARR to double-digit millions in 18 months and are trusted by global enterprises like Spotify, MongoDB, Monzo, and Albertsons. We’re now the 4th fastest growing startup in Europe & the Sunday Times' #1 Best Medium Sized Tech Company To Work for. Our team previously scaled Tessian (cybersecurity tech, backed by Sequoia, Balderton, Accel, acquired post-Series C), and our team includes ex-founders operators who’ve grown unicorns, shipped world-class products, and executed at the highest levels. You’ll work alongside leaders like Ben, Abs, Sabrina, and Rebe. FIND OUT MORE ABOUT THE TEAM AND LIFE AT OMNEA HERE. WHAT WE'RE LOOKING FOR We are looking for an entrepreneurial & commercial powerhouse to join us as Omnea’s first enterprise GTM sales lead in the United States. You'll be excited to scale an early stage business & have a massively accelerated career trajectory. You’ll be joining us at a pivotal time. We’ve just raised $50M in Series B funding from Khosla Ventures, Insight Partners, Accel, Point Nine, and First Round Capital. In the past year we’ve grown revenue 5x, tripled our customer base, and maintained >99% retention with enterprises like Spotify, Wise, Albertsons, Adecco, and McAfee. Our team is small but high-calibre -- it took over 10,000 interviews to hire our first 50 Omneans. Now we’re scaling fast and building the category of AI Supplier Relationship Management. And we need someone to continue to drive our GTM efforts and close deals. There are no limits with this role, and we expect this person to be a future commercial leader at Omnea as we scale. WHAT CAN YOU EXPECT? * You’ll be the first US-native enterprise seller at one of Europe’s most promising early-stage companies, reporting into our CCO & working alongside an experienced team who have done this before & worked with the best investors and teams out there. * You’ll be the engine for our US revenue growth, learning how to take a product to market and scale to $millions in ARR by actually doing it * You’ll navigate complex sales cycles with the world’s leading mid-market and enterprise tech businesses (~300-8,000 employees), initially securing mid-five and then low-six figure deals * You’ll build & manage our sales pipeline, close deals, and partner with our CEO on GTM strategy as we expand our ideal customer profile & find success in other sectors and geographies…hopefully, you’ll manage a geography/sector/team in the next 12 months * You’ll help to create our sales processes as you build them, experimenting with different messaging & outbound strategies * You’ll become the best person in the company at explaining & pitching the product * You’ll have close relationships across product, engineering, and customer success, giving feedback gathered from the front line/speaking to prospective customers, allowing you to help steer our roadmap & experience first-hand how great products & great businesses are built * You’ll work more broadly across the business than any other ‘normal’ sales role, stepping up to help with marketing, events, community, onboarding customers, and whatever else needs to be done * You’ll network with CFOs & procurement leaders, attend events across the US, and become well-known in this space * As we scale our GTM function, you’ll have an outsized impact on the business either bringing in the largest, most strategic customers or building out future teams as we expand globally. We operate as a meritocracy & there are no limits to your growth ABOUT YOU You’re ambitious and hard-working, and will succeed at whatever you put your mind to. You make up for any potential lack of experience with intelligence, grit, and a constant growth mindset. You have natural hustle and know how to get people on side. You know you can sell and are hungry for an entrepreneurial & high impact journey. You derive energy from building meaningful relationships and setting & achieving lofty goals. You get bored when things don’t move fast or when you can’t have an outsized impact. * You have 3-7 years of experience succeeding in a B2B SaaS sales role or something comparable (i.e. you know you can sell!) If you’ve done B2B sales before, you will have consistently performed top or nearly top of your team It might even be ok if you haven’t done B2B / SaaS sales before but you will have consistently excelled at something incredibly challenging that demonstrates your grit & perserverance, and your ability to perform in the top 1%. If you’re less experienced, our Commercial Associate role is likely a better fit * You’re entrepreneurial and want to be part of building a business. You want to rise faster or earn more than would be possible in any ‘normal’ career and you’re happy to roll up your sleeves and do whatever’s required. FYI, we've signed up to the Future Founder Promise * You’re ambitious, competitive, and care lots about your career. You are probably happiest when working really hard and solving challenging problems/winning deals. You know this requires dedication & some sacrifice but you think it’s worth it * You’ve got a track record of exceptional performance, whether it’s in academia, work, sport, a sales team, or whatever else you’ve put your mind to * You’re intelligent and have the capacity to rapidly understand our product inside and out, without the crutch of relying on sales engineers * You have good commercial intuition, and the ability to build rapport, influence people & drive change, whether it’s with a distinguished exec or a junior operator. You can get on well with anyone and have the gravitas to sell to senior leadership (eg. CFOs), or the ability to learn quickly * You’re an outstanding communicator; verbal, written, and when presenting At Omnea, we embrace diversity. To build a product that's loved by everyone, we're best served by a team with all sorts of backgrounds, experiences, and perspectives. We encourage you to apply even if your experience doesn't quite match the full job spec! And regardless of your race, religion, colour, gender, or anything else! If you think you could be a good fit for Omnea, please reach out. A FEW THINGS TO NOTE: * We offer competitive geo-localised benefits, and you can check out our UK Benefits Package here and our US Benefits Package here. * We work Tuesdays, Wednesdays & Thursdays in-person at our offices. At this early stage of our company life-cycle it's important to us that we get this together-time, and you can read more about why we believe this is a winning move here * We're commercial, ambitious and we don't pretend otherwise! We're actively seeking folks looking to make the most of a career-defining opportunity, with the hunger to be part of building something really impressive. You can see our values here and our Omnea Future Founder's fund here! * We sometimes use AI note-takers to help us transcribe interview notes, so we can be more present in your interview. If you'd like to opt out of us using automatic transcribers, please note this in the free text field in your application, otherwise we'll take your application as confirmation that you're happy for us to use notetakers (whether added to video calls or in the background). We are proud to be recognised for both our culture and product, and we are just getting started. Join us as we grow! LEGAL NOTE: IF YOU ARE VIEWING THIS POSTING OUTSIDE OF THE OMNEA CAREERS' PAGE, THIS MAY BE AN AUTO-GENERATED ADVERTISEMENT AND MAY LACK THE FULL RANGE OF ADVERTISED INFORMATION - PLEASE CLICK THROUGH TO THE POSTING AT HTTPS://JOBS.ASHBYHQ.COM/OMNEA TO VIEW ADDITIONAL ADVERTISED INFORMATION ON THIS POSTING. ADDITIONALLY, WHERE ROLES HAVE HARD-SPECIFIED REQUIREMENTS (E.G. [X] DAYS IN OFFICE, UNABLE TO PROVIDE VISAS, ETC), IF IN YOUR APPLICATION YOU PROVIDE DETERMINISTIC CHECK-BOX CONFIRMATION THAT YOU DO NOT MEET THE HARD-SPECIFIED REQUIREMENTS, DETERMINISTIC (NOT AI OR SUBJECTIVE) AUTOMATIC REJECTION CRITERIA ARE IN PLACE.