Senior Launch Manager (f/m/d)

At Upvest, we are on a mission to make investing as easy as spending money. Upvest empowers businesses to offer a wide range of investment products and the best experience in the field of capital market investment and retirement planning. Upvest’s Investment API is easy to integrate so that fintechs and financial institutions can save resources and fully focus on their core business. We are proud to partner with Europe’s leading Fintechs and financial institutions such as DKB, Revolut, N26 and Raisin. Founded in 2017 by Martin Kassing, Upvest now brings together over 270 talented professionals from more than 70 nationalities. Upvest is backed by €280M in total funding from world-class investors, including BlackRock, Tencent, Sapphire Ventures, and Bessemer Venture Partners, Earlybird, Notion Capital, and Motive. Our latest €110M funding round in March 2026 - led by Sapphire and Tencent - serves as a massive catalyst for our growth, allowing us to offer premier investment experience. ABOUT THE ROLE: Our Marketing team ensures Upvest’s Investment API is widely recognised as the best on the market. We translate complex, regulated, and technical product features into crisp, differentiated messaging that excites clients and positions Upvest as the gold standard in investment infrastructure. We collaborate closely with Product, Sales, and Launch to drive growth, deliver high-impact campaigns, and build thought leadership. As Senior Product Marketing Manager, you will own the go-to-market strategy for our product launches across Europe and the UK. You’ll craft compelling product messaging and positioning, develop enablement content for Sales and Partnerships, and showcase our product in interactive and accessible ways. Your role will directly influence how enterprise clients, fintechs, and the wider market perceive Upvest, ensuring our differentiation in a competitive landscape. WHAT YOU’LL DO: * Own Upvest’s product messaging and positioning to make complex product features clear, compelling, and client-focused. * Own go-to-market comms plans for new product launches. * Create impactful product marketing materials to support growth across different ICP segments. * Drive product thought leadership initiatives and build Upvest’s product community through events. * Translate market and client insights into actionable input for Product and Growth teams. WHAT YOU BRING: * 5+ years of product marketing experience in B2B SaaS, ideally within fintech, investments, or API-driven infrastructure. * Proven track record of translating complex, technical product features into clear, value-driven narratives across multiple ICPs. * Experience driving GTM strategies for product launches at scale-ups. * Strong collaboration skills with Product, Sales, and Marketing stakeholders. * Background in finance or investments. * Outcome-focused mindset: comfortable setting KPIs and measuring impact. * Hands-on ownership combined with strategic thinking. * Strong communication skills, both written and verbal, with the ability to engage technical and non-technical audiences alike. YOUR PLUS WOULD BE: * Have expertise with regulated products or multi-regional product market entry. * Have experience building and scaling product communities. * Are proactive in bringing the latest product marketing practices into your work. * Are active in sharing knowledge both internally and externally. * Speak German (C2) HOW WE UPVEST IN YOU: * Best-in-class AI tools: Every Upvenger has €20,000 per year to spend on the best AI tools available — so you're always working with the most powerful models and tooling on the market. * Impact-driven work: We’re building the infrastructure that will power the future of investing in Europe. It’s complex, ambitious, and meaningful. You’ll work with modern technologies and create something entirely new. No legacy systems, no limits. * Wellbeing: Recharge with 30 days of annual leave and maintain a healthy lifestyle with sports benefits. Access confidential professional coaching and enjoy the flexibility to work remotely abroad for up to 183 days a year. Recharge with UpRest, a one-month fully paid sabbatical after every 4 years of working at Upvest. * Development: Growth is in our DNA. Each Upvenger has access to a personal development budget and the freedom to decide how to use it. * Flexible work environment: Work from any of our hubs in Berlin, London or Tallinn hybrid or remotely across Europe, depending on the role. We give you the choice and budget to work where you’re most comfortable and productive, either at home or in the office. You choose. * Compensation and equity: We believe that all Upvengers contribute to our success and deserve a competitive, above-market salary and a participation in our employee equity program. * Team celebrations: Participate in company-wide events, such as UpFest, dinners, offsites and our Holiday party, to connect with colleagues and celebrate our achievements. * Inclusion: We’re committed to a culture where everyone belongs and thrives. Our Employee Resources Groups foster inclusion and connection, like Upfem for our female Upvengers, or UpVergent supporting neurodivergent Upvengers and allies. OUR VALUES: * Make it easy for others. We simplify the complex and act with the best intentions * Own the outcome. We are proactive, fast and confident to get the job done, valuing progress over perfection. * Rise to the challenge. We aim high and push the boundaries. We stay curious, learn and celebrate our wins together. * Tell the story. We start with the Why to align on purpose. We are transparent and share knowledge to empower and inspire others. Upvest is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

ABOUT LEMON.MARKETS 🍋 We grow investing opportunities for all European customers and businesses, providing seamless access to capital markets. We enable everyone to be an investor. lemon.markets builds infrastructure for financial services and technology companies powering the next generation of investment products. From enabling a FinTech to launch their first investment product, over allowing e.g. a Neobank to embed investing into their product to bringing investing into a completely new context. Our API-first infrastructure makes launching an investment product customer-centric and compliant. We abstract all complexity for our partners through a well documented API, a self-service customer operations portal and operating in a clear regulatory framework. Enabling partners to launch in weeks, not months. We have experienced first hand that brokerage infrastructure is broken. Building an investment product used to be highly expensive, challenging and cumbersome. We ease this pain by shielding our partners & their customers from the underlying complexity - and with that we make investing more accessible to everyone. Because that’s exactly what we enjoy, going to places nobody else dares and solving hard problems. This not only creates tons of value when done right, but attracts the smartest minds - because outlier companies are built by exceptional (& diverse) people like you. YOUR MISSION: As Principal Product Manager (Enterprise), your core mission is to establish the product direction and strategic direction for our Enterprise product which is powered by the joint capabilities of lemon.markets and dwpbank. This is a high-impact, newly created role that sits across product strategy, product management and cross-organisational collaboration and drives opportunities from concept to launch and adoption. Reporting to the Head of Product, you will drive work autonomously with deep ownership, collaborating with the leadership team at lemon.markets and dwpbank, with our product organisation and our cross-functional domains and broader functions. This is a unique opportunity to shape our enterprise strategy, delivering a direct and measurable impact on our future growth. YOU WILL: * Shape and drive forward our Enterprise product by identifying, evaluating and prioritising customer needs through a deep understanding of the market, our organisational context, our existing capabilities and the new capabilities we need. * Take a critical view of current product opportunities, group opportunities and propose a clear roadmap and influence both lemon.markets and dwpbank to deliver it * Act as the primary product interface between lemon.markets and dwpbank for Enterprise opportunities, managing stakeholders at all levels including senior leadership. * Lead by example, demonstrating strong product craft across the product development lifecycle by providing clear product direction, clarifying scope, making key priority calls, distilling alignment and creating clarity on new product and partner launches. * Work cross-function and cross-domain across engineering, operations, compliance, risk and business development to scope solutions and ensure execution. * Support org-wide craft standards and build scalable frameworks for how Enterprise product work is structured, documented and measured. * Manage and develop your direct report, fostering their growth and ensuring high-quality delivery. * Anticipate market and regulatory shifts that affect Enterprise opportunities and proactively adapt the strategy. * Drive decision-making with data, continuously forming hypotheses, running experiments and measuring impact. * Represent the product function externally with partners, vendors and enterprise clients where appropriate. YOU WILL BE SUCCESSFUL IN THIS ROLE IF: * You bring 7+ years of product management experience, with a strong track record building and scaling complex, mission-critical platforms in financial services. * You have hands-on experience working in a highly regulated environment and understand what “regulated” means day-to-day (risk, compliance, controls, auditability). * You navigate complex stakeholder landscapes across multiple companies, create leadership-level buy-in, and drive alignment with a strong writing culture (clear docs, decisions, narratives). * You are based in Germany, have the right to work in Germany, and are professionally fluent in English and German. * You’re effective at bridging a fast-moving scale-up and a long-standing industry leader, working across organisational boundaries, diverse stakeholders, and different working cultures (your path into PM can have taken some twists and turns). * You shape product strategy across domains, find cross-domain opportunities, connect delivery to company strategy, and thrive on ownership, defining ambiguous problem spaces, creating structure where there is none, mentoring and developing others, working data-driven with measurable impact, and embracing change/experimentation (incl. leveraging AI) end-to-end. * You thrive on ownership and building from scratch. Defining a new problem space, creating structure where there is none and seeing it through to tangible results is what gets you going. How we take care of you: * 🚀 Compensation package: We offer you a competitive salary, based on your experience and the value-add you bring to lemon.markets. * 🕑 Flexible working hours: We trust people to choose when they work best and avoid a rigid 9 to 5 mindset. You decide on the rhythm that helps you do your best work, with only shared core hours from 12:00 to 16:00 to support collaboration. * 🏢 Hybrid work setup: You can work from anywhere in Germany within a hybrid model. At the same time, in-person collaboration is a key part of our culture. That being said, individual contributer lemoneers work 4 days or more / leadership lemoneers work 7 days or more per month on-site in our Berlin office, spending quality time together with the team at events, onsites/offsites or over team dinners. * 📈 Grow with us: We take your personal development seriously! You’ll get regular mentorship and stretch opportunities, a clear career development framework with frequent feedback conversations as well as an annual learning budget. * 🌱 People & culture: You’ll feel our culture in the small things, like polaroids from our lemoneers’ first day, Friday food market strolls at Maybachufer, and our monthly new-joiner breakfast. But also in the bigger things: celebrating the onboarding of new partners, growing our teams, and owning a strong discussion culture. * 💛 Perks & benefits: We choose benefits that add actual value. We sponsor a Deutschlandticket for employees on unlimited contracts, plus 50% off on Beatvest - our partner for financial education and investing. * 🏝 Workation: Get out of here! At lemon.markets you can work remotely from anywhere in the EU for up to 10 consecutive days at a time, and up to 60 days per year in total. As an equal opportunity employer, lemon.markets is committed to building an inclusive workplace. The company welcomes people from all different backgrounds, including age, citizenship, ethnic and racial origins, gender identities, individuals with disabilities, marital status, religions and ideologies, and sexual orientations to apply. If you feel this role could be a great match for you even if you don’t tick every box, we’d still love to hear from you, please apply. You have any questions? Feel free to contact us via talent@lemon.markets.com