Marketing Specialist

YOUR PURPOSE AT STANLEY/STELLA We are looking for a business-minded, forward-thinking Social Media Specialist to own and drive paid social media performance across our European markets. This role is about much more than campaign execution: it is about deeply understanding our markets and audiences, translating commercial priorities into compelling digital stories, and staying consistently ahead of the curve in tools, technology, and creative approaches.    Reporting to the EU Communication lead, the Social Media Specialist will be an embedded, hands-on driver of local digital performance, working closely with commercial, product, and global communications teams to ensure every campaign generates real business impact across our B2B and B2B2C ecosystem. YOUR ROLE AND IMPACT Local campaign strategy & exécution : * Own the end-to-end design and delivery of paid social media campaigns across European markets (from awareness and consideration through to lead generation and conversion), always balancing global brand consistency with local market relevance.  * Translate global brand guidelines and communication strategies into locally resonant content and campaigns, aligned with product launches, seasonal priorities, and audience behaviour. Campaigns will speak to two distinct audience typologies: our partners (decorators, resellers, and agencies), and the end customers we generate demand with (brands, corporates, merch. companies, and beyond).  * Execute precise audience segmentation and conduct A/B testing to continuously identify and scale winning approaches, maintaining a clear "test and learn" mindset that feeds back into broader team.    Performance, ROI & channel allocation:  * Deliver structured KPI reporting and performance analysis, turning data into clear strategic recommendations.  * Take full ownership of paid media ROI across channels: continuously assess what is working, make explicit trade-offs between platforms and formats based on performance data, and reallocate budgets decisively to maximise business impact.  * Challenge existing channel and audience mix assumptions and be willing to stop or deprioritise activities that do not deliver, as much as propose and test new ones.    Technology & AI-driven marketing : * Leverage the latest AI as a natural part of daily work: to scale content production, sharpen audience targeting (including lookalike audiences built from our prospection database), personalise messaging, and streamline campaign workflows.  * Actively explore connectors such as Meta × Claude to analyse and optimise campaign performance in smarter, faster ways.  * Stay genuinely ahead of adtech, automation, and AI marketing trends; proactively identify and propose new tools and approaches before they become standard practice.  * The goal is not to follow the industry, but to set the pace within it, including identifying channel blind spots (e.g., YouTube) and making the case for where we should or should not invest.  Marketing automation & CRM:  * Play an active role in the ongoing CRM integration project, contributing hands-on expertise to HubSpot workflows, automated nurture campaigns, and lead management.  * Build and optimise automated campaigns tailored to distinct audience segments (ensuring the right message reaches the right audience at the right moment) and iterate continuously on performance to keep conversion and ROI at the centre of every decision.  Amplification:  * Understand that paid media is only one lever and actively work to amplify our reach and impact through the broader organisation and partner ecosystem.  * This includes mobilising our internal teams and sales force to engage with and redistribute our content, working with our decorator and reseller partners to encourage impactful content sharing and UGC (with clear, simple guidelines on how to do it well and never forgetting to tag us), and identifying relevant external voices – industry influencers, associations, podcasters – who can extend our brand visibility in meaningful ways.  Collaboration & stakeholder engagement:  * Work in close partnership with the global communications team and local market stakeholders across Europe to align on strategy, messaging, budgets, and KPIs.  * Collaborate actively with sales teams to ensure a seamless marketing-to-sales handoff (monitoring follow-through of leads generated with customers to our partners; likewise prospective partners need to be timely followed up upon by internal sales teams).  ABOUT YOU Required skills  * Strong business acumen and a genuinely commercial mindset: you understand what drives growth in a B2B and B2B2C environment and you build campaigns with that as your north star.  * Proven, hands-on expertise in paid social media management (Meta Ads in particular) with a clear track record of measurable lead generation and ROI outcomes.  * Solid proficiency in marketing automation platforms, ideally HubSpot, with real experience building and optimising workflows and nurture sequences.  * A natural appetite for AI tools and marketing technology: you integrate new capabilities because they make your work smarter and your results stronger.  * Equally analytical and creative: as comfortable reading performance data as shaping a compelling campaign narrative.  * Autonomous, highly organised, and proactive: you thrive in fast-paced, purpose-driven environments where ownership is expected and initiative is valued.  Qualifications  * 5 + years of hands-on experience in digital marketing, ideally in a B2B or trade environment.  * Experience working within a matrix, balancing global brand guidelines with local market agility.  * Fluent in English; French or another European language is a strong plus.

ABOUT US  We're an independent European digital product studio with a strong track record of delivering market-defining strategies and products for enterprises and governments. With about 200 talented people across three countries, premium AI capabilities and a diverse portfolio of international clients, we define, design and ship high-quality digital products, strategies and software. From global cloud-based platforms and large-scale apps to medical devices, banking software and augmented reality experiences. In a nutshell: if it lives and breathes digital, it’s what we do best. BECOME A PART OF OUR TEAM At In The Pocket, you join a multidisciplinary team of designers, engineers, strategists and data specialists who care about the work as much as the people they work with. We work in small, autonomous teams that stay close to our clients and their users, and we give everyone the space to take ownership, speak up and grow. You’ll learn from colleagues across our studios, ship products that reach thousands or even millions of people and help shape what digital can do for leading organisations in Europe. ---------------------------------------------------------------------------------------------------------------------------------- WHAT YOU'LL DO To fuel our growth in an increasingly AI-powered world, In The Pocket is hiring a forward-thinking Business Developer. In this role, you’ll be at the forefront of identifying and unlocking high-impact opportunities with top-tier clients and connecting with senior decision-makers to shape their digital strategies and align business goals with technological innovation, client expectations, and the possibilities of AI. As part of a seasoned sales and marketing team that values initiative, insight, and continuous learning, you’ll have the opportunity to grow into a trusted advisor for tomorrow’s digital leaders. Your mission is to expand In The Pocket’s footprint in Belgium and beyond by: * Connecting with digital decision-makers at leading organisations to spark impactful partnerships. * Uncovering strategic challenges and identifying where digital innovation can make a real difference. * Gaining a deep understanding of each client’s ecosystem: their structure, goals, and digital maturity. * Earning the role of trusted advisor through strategic thinking and value-driven conversations. * Leading pre-sales efforts to craft & shape compelling, tailored proposals—together by collaborating closely with internal teams * Securing budgets that empower us to build high-quality, digital products with measurable impact. WHO YOU ARE * You have a strong passion for digital and a genuine interest in helping clients solve complex business challenges through innovation. * Your curiosity is boundless: you quickly absorb new concepts and thrive in dynamic, tech-driven environments. * You’re a natural communicator & storyteller: clear, persuasive, and confident—whether in a boardroom or on stage. * You adapt easily to different business contexts and are comfortable engaging with C-level stakeholders. * You’re fluent in Dutch and English, both written and spoken. * You leverage the latest developments in AI to accelerate & augment your work and achieve higher results.  * You bring experience in consultative selling or management consulting—ideally within a digital studio, agency, or a larger consultancy firm. * You have a proven ability to sell complex service offerings, ideally in areas like digital strategy, UX design, AI & machine learning, or software engineering (Mobile, Web, XR, Cloud). * Navigating commercial negotiations and complex deal structures feels familiar, and you’re confident handling contractual terms and risk assessments. * You have an active network of decision-makers across industries and know how to turn relationships into lasting partnerships. WHAT WE OFFER Joining In The Pocket means becoming part of a team that shapes the future of our clients’ businesses across Europe. Here’s what you can look forward to: * You’ll start with a permanent contract in a role that comes with responsibility and the opportunity to make a real impact from day one. * We offer a competitive salary that reflects your experience and the value you bring. * Our benefits package has you covered with hospitalisation and group insurance, meal vouchers, a phone subscription, and more. * You’ll have a mobility budget that lets you decide how to get around, your way.  * Life at In The Pocket isn’t just about work, we host team events throughout the year to celebrate, connect, and have fun together. * Learning never stops here, so after six months, you’ll receive a dedicated learning and development budget to keep growing your skills and exploring new horizons.