Product Marketing Manager

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.   Are you eager to learn new technologies and inspire a team to build cutting-edge solutions within Salesforce Marketing Cloud? Do you appreciate a collaborative and empowering working environment where you get a high level of decision-making authority, the support you need, and the opportunity to shape technical strategy? Can you lead a team in transforming complex business requirements into excellent technical solutions within the SFMC ecosystem? And would you like to lead some of the world’s most skilled marketing automation developers on one of the industry's most advanced CRM platforms? Then you might be just the one we are looking for! What will your day look like? As a Manager - Salesforce Marketing Cloud Development, you will be responsible for leading and inspiring a team of skilled developers, defining the technical architecture, and overseeing the end-to-end delivery of complex Salesforce Marketing Cloud projects. Your job will be to translate advanced client requirements into robust, scalable technical solutions within SFMC by researching concepts, strategy, and target for the project. You will guide your team in developing automations, approving technical specifications, estimates, deployment plans, and test methodologies. Furthermore, your tasks include: * Driving product implementation and customisation initiatives within Salesforce Marketing Cloud for major clients. * Establishing and ensuring adherence to best practices for testing, maintaining, and optimising client applications and platforms built on SFMC. * Leading stakeholder communication, providing strategic project feedback and updates, and championing agile methodologies within your team's delivery. * Mentoring and developing junior and senior developers, fostering a culture of continuous learning and excellence within the SFMC space. * Contributing to solution architecture and technical roadmap planning for large-scale Salesforce Marketing Cloud implementations. Who are you going to work with? You will lead within an exciting and challenging professional environment, collaborating closely with Architects, Technical Project Managers, and other Managers across our diverse capabilities. You will foster cross-functional partnerships with Data Specialists and Designers, ensuring seamless integration and innovative solutions built leveraging Salesforce Marketing Cloud. Our common feature is that we are all competent, respectful teammates who you will inspire and empower to go the extra mile to help one another. We value room for diversity, and you will get a chance to shape your daily tasks while leading your team's professional skillset development. We are proud of our multicultural environment and easy-going, dynamic atmosphere where we not only work together – we are great at having fun as well. What do you bring to the table? You are a visionary and influential leader with a proactive approach to problem-solving and a passion for developing talent. Your proven ability to act as a strategic advisor for clients and colleagues means you confidently articulate complex technical concepts, influence decision-making, and drive organized, high-quality project delivery within the Salesforce Marketing Cloud domain. You are adept at breaking down ambitious projects into manageable chunks and ensuring your team meets deadlines. In addition, you have: * 6+ years of progressive developer experience, with at least 2+ years in a leadership or mentorship capacity within an agency or consulting environment, specifically focused on Salesforce Marketing Cloud. * Deep architectural and hands-on expertise with Salesforce Marketing Cloud, including advanced knowledge of Adstudio, Social Studio, and Einstein. * Mastery of technologies such as SQL, AMPscript, and JavaScript, with a strong emphasis on setting technical standards and guiding complex SFMC implementations. * Demonstrated experience with Workflow Engines, HTML, CSS, and proficiency in multiple programming languages, contributing to innovative solution design and technical problem-solving within SFMC. * Exceptional communication and presentation skills (in English), enabling you to articulate strategic vision and technical roadmaps to diverse audiences, and influence client decisions related to Salesforce Marketing Cloud solutions. * Strong marketing domain knowledge is a significant plus. A leader in personalized customer experiences VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric, leveraging platforms like Salesforce Marketing Cloud. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A global network We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.   About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. 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Wallapop is a Barcelona based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption. We believe in a world where collaborative economy is mainstream. This is what drives us. 💫 Wallapop operates in Spain, Italy and Portugal, offering a catalogue of several hundreds of millions of products and services. Powered by technical innovation and continuous improvement, we bring together the scale & trust of classifieds with the marketplace’s convenience & reach. 🌱 Our mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.   The Challenge 🧩 We are looking for a Senior Product Manager with expertise in Motors, Automotive Marketplaces, or Vehicle Aggregators to join the team, reporting directly to a Director of Product. You will own the end-to-end experience for the Motors vertical, identifying product-market fit for new services that cater to both private sellers, buyers and professional car dealers. This is a high-impact role where you will balance the complexity of high-ticket transactions with user simplicity, ensuring that buying or selling a vehicle on Wallapop is transparent, trustworthy, and efficient. This role requires a blend of industry insight, product vision, and leadership skills to drive initiatives that address the unique challenges of the automotive market. You will work in a cross-functional team, partnering daily with software engineers, designers, data scientists, and stakeholders like marketing, sales (professional accounts), operations, and customer service. What You Will Do 👇 * Shape the Motors Ecosystem: Contribute to the long-term vision for Wallapop’s automotive category. You’ll prioritize a roadmap that boosts inventory quality, generates high-value leads for professionals, and makes listing a vehicle effortless for everyone. * Tailor the Experience: Adapt our core marketplace features to meet the unique demands of the automotive world—think specialized search tools, smart vehicle categorization, and intuitive dealer management systems. * Launch New Services: Partner with Operations, Finance, and external partners to design and launch value-added services like vehicle history reports and financing options. * Experimental Discovery: Use data and experimentation (such as A/B testing) to improve the user journey from the first search to the final contact, reducing uncertainty and improving the quality of every lead. * User & Market Intelligence: Act as the voice of the customer. You’ll gather insights from buyers, private sellers, and professional dealerships to deeply understand and solve the friction points of online vehicle sales. * Collaborative Leadership: Guide cross-functional teams through the full product lifecycle, fostering an environment where high-quality features are shipped effectively and collaboratively. * Evaluate Performance: Keep a pulse on product health and user feedback to drive continuous improvements and service excellence. * Stay Curious: Keep up with automotive trends—from the rise of electric vehicles to new digital retail regulations—and advocate for best practices that keep Wallapop ahead of the curve. What We’re Looking For 🔎 * Product Leadership: Significant experience in Product Management, specifically within automotive marketplaces, motors classifieds, or vehicle aggregators. You have a track record of navigating the unique dynamics of C2C and B2C transactions. * Market Mastery: You understand the car-buying journey deeply—from how private sellers list their vehicles to how professional dealers use tools like DMS or inventory feeds to reach buyers. * Technical Collaboration: You are comfortable bridging the gap between product vision and engineering. You can discuss API integrations and system architecture effectively to ensure technical feasibility and scalability. * Strategic & Analytical Thinking: You enjoy solving complex problems and can use data to back up your decisions. You’re comfortable with data analysis tools and methodologies. * Collaborative Influence: You have a natural ability to lead cross-functional teams and influence stakeholders at all levels, fostering a culture of transparency and shared goals. * Language: Fluency in English is required to collaborate with our international team. What Would Be A Plus 🚀 * Machine Learning Familiarity: Experience or interest in ML concepts, such as price estimation models or recommendation algorithms, to help us provide smarter insights to our users. * Spanish Language Skills: While our main language is English, Spanish proficiency is a plus   Do note that all our jobs are 📍 Barcelona based. We follow a hybrid model where flexibility rules. We commit to a minimum of 6 days per month in the office. Each team self-organizes to decide on cadence and in-person/remote rituals. Wallapop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees as we want Wallapop to be a place for everyone. Additionally to the opportunity to contribute to an agile product set up and work together towards achieving our meaningful mission, we offer the following 🍭 Perks & Benefits: * Generous individual learning budget of 2k per year * Free office meals, lunch selection from different providers * Group and individual English, Catalan & Spanish lessons as part of our working day * Private Health Insurance with Alan * Flexible working hours + intensive Fridays * Flexible remuneration to deduct from gross salary (kindergarten/food/transport check) * Gym & Wellness plan, including physiotherapist in the office * Generous referral Program & Charity Donation * Bonus for weddings & newborns * Wallapop Renta (Tax income support) * Monthly plan for free shipping, bumps & home-pick-up on our services * Work anniversary Gifts and Birthday Surprises * Contribution towards your WIFI in your monthly payroll * One-off payment based on compensation package to go towards setting up your home office * Relocation package (monetary support and legal advice) and visa sponsorship, if applicable * 26 holidays per year * TOP hardware of your choice (latest Apple or Windows)   What does the hiring process for this position look like? 👀**Please, note that all interviews take place remotely over hangouts.** Intro Call - run by talent acquisition, focus on providing more information about the role and the company as well as going over your experience, motivation, and expectations. This usually takes 45-60 minutes. Expertise Interview - run by the hiring team, focus on the required core skills and the ability to deliver in a given context. This usually takes 60 minutes. Case Study Submission - you will be assigned a task to submit within 5 up to 7 days where you will be able to showcase your expertise / technical skills required for the role. Case study Interview - You will present the case study to showcase your product expertise. This usually takes 60 minutes. Stakeholder Interview - run by relevant stakeholders reflecting the reality of the context of the role, focus on the ability to collaborate & deliver in a cross-functional set-up. This usually takes 60 minutes. Culture Interview - run by culture interviewers, focus on adherence to Wallapop's purpose and business proposition. This usually takes 60 minutes.  Offer - should you be the right candidate, your offer will be discussed over a call with talent acquisition and will then be confirmed in writing.