Sr. Client Marketing Activation Manager

Title: Lifecycle Marketing Manager Location: Austin, TX   Reporting to: Sr. Manager, Lifecycle Marketing  About Hippo:  Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers stay ahead of problems and protect what matters most.   Today, that same tech-native approach powers our work beyond homeowners. Hippo operates as a diversified carrier platform, partnering with MGAs to deliver tailored program solutions that help them grow and deliver better customer experiences. Behind that work is a team that values ownership, curiosity, collaboration, and continuous improvement.  If you're energized by building what's next, we'd love to meet you.  About This Role:  We're looking for a Lifecycle Marketing Manager to be the connective tissue behind our lifecycle marketing programs. This role owns the operational backbone that lets our campaigns run smoothly, compliantly, and on accurate data — coordinating with Legal on approvals, managing reporting requests from stakeholders, and maintaining the health of our ESP (email/SMS/push platform) data and systems.  This role sits inside Lifecycle Marketing and is purpose-built around the operational, compliance, and data workflows that keep our campaigns running, with marketing operations and governance at its core.  About You:   You're a brand-first content marketer who knows how to turn organic growth strategy into content that actually earns attention — a storyteller who can take even the most complex topic and make it feel effortless to understand. You bring the discipline of a project manager to the creativity of a writer, hitting every deadline without ever letting quality slip. For you, voice, tone, and creative integrity aren't a checklist to clear — they're the whole point, and it shows in every piece you touch. You write and direct copy that sounds unmistakably like Hippo, and you have the editorial instincts to dig into industry trends and shape direction that speaks to multiple audiences while still driving the business forward. You move easily between agencies, designers, product marketers, and communications teams, translating a shared vision into work that holds together across every touchpoint. You're growth-minded at your core, always looking to what the data says and using it to sharpen what comes next. And when the work has to hold up in a regulated environment — legal reviews, compliance checks, the works — you're the person who can navigate that with confidence instead of friction.   What You'll Do:  Cross-Functional Campaign Support  * Coordinate the operational logistics around campaign launches — approvals, QA checklists, data validation — without owning creative strategy or campaign timelines (that stays with the lifecycle marketing strategists/managers)  * Act as the point person other teams go to when they need something from lifecycle marketing (data, reporting, compliance status), keeping the core team focused on strategy and execution  Reporting & Stakeholder Requests  * Own the intake and triage process for reporting and campaign requests from internal stakeholders (leadership, sales, product, finance)  * Build and maintain recurring reporting workflows so standard requests are self-serve or fast to fulfill  * Partner with Analytics/BI to ensure lifecycle marketing metrics are accurate, consistently defined, and audit-ready  * Translate raw campaign data into clear, decision-ready summaries for non-marketing stakeholders  * Keep stakeholders informed on campaign status and launch timing, providing clear, proactive updates so teams downstream (sales, CX, product, etc)  ESP & Data Management  * Manage day-to-day data hygiene, segmentation logic, and list management within the ESP(s) [ex. Braze, Customer.io, Iterable]  * Own data governance for lifecycle marketing: suppression lists, consent/preference data, field mapping, and integration health between the ESP and upstream data sources (CRM, CDP, data warehouse)  * Troubleshoot data discrepancies and system issues that affect campaign targeting or reporting accuracy  * Maintain documentation of data schemas, naming conventions, and workflows so the system stays auditable and scalable  Legal & Compliance Coordination  * Serve as the primary liaison between Lifecycle Marketing, Content and Legal/Compliance for campaign reviews, approvals, and sign-offs  * Track copy and content review requests through to resolution, ensuring nothing stalls in the queue and deadlines are met  * Maintain a clear record of approved language, disclosures, and compliance requirements so the team isn't re-litigating the same questions campaign after campaign  * Flag regulatory or compliance risk areas proactively (ex. TCPA, CAN-SPAM, CCPA/state privacy law considerations) before they become blockers  Must Haves:   * 3-5 years in marketing operations, lifecycle/CRM marketing, or a similar hybrid marketing + data/compliance role  * Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.)  * Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice  * Strong data literacy — comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards  * Excellent organizational instincts, eagerly applied to marketing operations and governance  * Clear, low-ego communicator who can manage multiple stakeholder requests without dropping details  Benefits and Perks  Hippo treats its team members with the same level of dedication and care as we do our customers, which is why we’re fortunate to provide all of our Hippos with:  * Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).  * Equity - This position is eligible for equity compensation.  * Training and Career Growth - Training and internal career growth opportunities.  * Flexible Time Off - You know when and how you should recharge.  * Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers.  * Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees.  Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.    Hippo CCPA [https://s3-us-west-2.amazonaws.com/hippo-document-prod/legal+/HIPPO-HRPrivacyNotice.pdf]

ABOUT PARLOA Parloa’s mission is to make every customer conversation feel effortless for both customers and the companies serving them. As agentic AI accelerates, Parloans are shaping the foundation of a new era in customer experience,  one where customer support is no longer transactions, but meaningful exchanges. It is not just a vision; Parloa has powered over ONE BILLION interactions between global enterprise brands and their customers, with companies like Booking.com, HealthEquity, Allianz, SAP, BarmeniaGothaer, and TUI already deploying Parloa at scale. ABOUT THE ROLE: We are looking for a Sr Field Marketing Manager EMEA to plan and execute high-impact field marketing programs that drive demand, generate new business opportunities, and accelerate existing sales pipelines. This role requires strong event management skills and the ability to design localized, high-impact campaigns that resonate with target audiences. You will own and execute events, regional campaigns and personalized ABM programs in close partnership with Sales, Growth, Partnerships, and Marketingto deliver field activations, across the EMEA region. AREAS OF OWNERSHIP: * Own end-to-end event execution, including planning, timelines, budgets, vendors, internal stakeholders, onsite delivery, and post-event follow-up. * Partner with Sales and Growth/BDE teams to define target accounts, audience strategy, follow-up motions, and pipeline goals for each activation. * Elevate brand presence through industry conferences, trade fairs, and localized thought leadership opportunities. * Track KPIs, analyze performance, and continuously refine campaigns based on pipeline impact, account engagement, attendee quality, and Sales feedback. WHO YOU ARE: * 6+ years of experience in event-led Field Marketing, Event Marketing, or regional B2B marketing roles in a fast-paced environment. * Strong experience planning and executing B2B events, from stakeholder alignment to onsite delivery and follow-up. * A commercially minded marketer, with experience working closely with Sales to turn regional priorities and target accounts into pipeline-generating programs. * Strong stakeholder management skills and a hands-on, proactive mindset to align cross-functional teams around clear goals, timelines, and impactful localized experiences. * Fluency in English is required; any additional European language is a strong advantage (especially French, Spanish, or German). OUR RECRUITING PROCESS: Talent Acquisition → Hiring Manager → Technical Interview(s) → Bar Raiser   ---------------------------------------------------------------------------------------------------------------------------------- Parloa is committed to upholding the highest data protection standards for our clients' and employees' data. All our employees are instrumental in ensuring the utmost care, GDPR, and ISO compliance, including ISO 27001, in handling sensitive information. Parloa is an e-verify employer in the USA. Please click here to learn more. * We provide equal opportunities to all qualified applicants regardless race, gender, sexual orientation, age, religion, national origin, disability status, socioeconomic background and other characteristics.