Senior Marketing Specialist

Etraveli Group is a leading global flight technology provider, specializing in flight sales and offering flight content delivery and fintech products. We are here to solve complexity, by connecting millions of flights and travelers across the globe, from search and selection to trip and beyond. We partner with major global platforms such as Booking.com, Google Flights, Skyscanner, and Kayak, providing seamless flight booking and related services. We also operate our own online travel agency brands including Gotogate, Mytrip, and Flightnetwork. Every day we strive to make the world smaller for our customers and bigger for our people. Our diverse team of more than 3200 passionate professionals is what makes us the industry’s tech wonder and the best in the world at what we do. Major offices in Sweden (HQ), Greece, India, Canada, Israel, Poland, UK, and Uruguay. About the role Paid Marketing is a core driver of our growth and profitability, operating at scale across multiple markets and channels. We are currently taking the next step by building a stronger in-house capability with greater ownership of both strategy and execution. As a Paid Marketing Specialist, you will report directly to our Senior Paid Marketing Manager and play a critical role in executing, optimizing, and scaling our SEM, Affiliate, Retargeting, and Display performances. This is a highly hands-on, data-driven role where you will manage massive campaign structures while actively helping to build our in-house operational setup. You will step into a setup that is large-scale, complex, and highly customized. We operate in the fast-paced travel space, managing one of the largest Paid Marketing programs globally. Our structure is built around real business opportunities rather than textbook best practices. To succeed, you must be a curious, analytical problem-solver who loves going deep into the details, diagnosing performance patterns, and executing at a world-class level. In this role, you will: Execute and Optimize: Manage hands-on execution of SEM, Affiliates, and other performance channels across 40+ markets and 200+ sites. Manage Campaigns at Scale: Take daily ownership of campaign builds, bidding strategies, and highly granular account structures. Leverage Automation: Work closely with our internal tooling, leveraging Javascript, Python, and Marketing APIs to manage, generate, and optimize massive campaigns. Analyze and Interpret Data: Navigate large datasets to monitor performance, flag underlying issues, and quickly identify immediate growth opportunities. Drive Testing: Design, launch, and analyze continuous A/B and causal impact tests across ad copy, landing pages, and bidding strategies to unlock incremental growth. Support In-Housing: Collaboratively transition operations away from external consultants, documentation, and legacy setups into a streamlined, in-house powerhouse. What you bring: Obsession with Precision: You operate with a level of detail where minor errors do not pass you by. You understand that in a setup with millions in monthly spend, small oversights have real financial consequences. Experience with Scale and Complexity: You have proven, hands-on experience managing large-scale Paid Marketing accounts with substantial budgets. You are comfortable navigating thousands of campaigns and millions of ad groups simultaneously. Strong Analytical and Coding Foundations: You are fluent in data. Advanced proficiency in Excel or Google Sheets is non-negotiable. Preferably, you possess working experience with Javascript, Python, or Marketing APIs, allowing you to comfortably interact with AI tools, scripts, and automated campaign management systems. Comfort in Non-Standard Environments: You thrive in nuance. You don't need a textbook blueprint to succeed; you are energized by highly granular, custom-built environments and can drive clarity out of complexity. Proactive Ownership: You don't wait for a task list. You actively monitor accounts, spot anomalies or opportunities, and take immediate initiative to optimize and fix them. Why Join Us? You will work on a core product that shapes the travel experience of millions of users worldwide, in a dynamic and evolving industry. You'll work with a passionate team dedicated to excellence, be a key player in shaping our flight and air ancillary content strategy, influence partners, and grow in a supportive environment that values innovation. If you're ready to elevate your career and make a real difference in the world of travel, apply now and become a vital part of our mission to be the best in the business! Benefits The culture at Etraveli Group embraces complexity and we like to keep the entrepreneurial spirit even as we grow into being a larger company. With us you can enjoy: A flexible working environment. We work on a hybrid-model where you can choose to work two days from home and you have two weeks per year that you can choose to work from a remote location Modern office in the heart of the city – A bright and central location with great access to public transport, lunch spots, and parks just around the corner. Healthcare allowance – Each employee receives a maximum allowable amount each year according to the Swedish Tax Agency to spend on health-promoting activities such as a gym card, massage etc. Pension and health insurance – Through partners we offer a comprehensive pension and health insurance so that you can get help quickly in case of an accident. Daily breakfast – To kick the day off just right, breakfast is available at the office every morning. As part of this recruitment process, we will be conducting background checks. You will be able to read more information and give your consent to this process in the application form. Diversity disclaimer At Etraveli Group we value diversity; we pride ourselves on being a company represented by people of all different backgrounds. During hiring, we are committed to ensure equality and promote diversity in the workplace at every selection stage. As such, we provide the same opportunities for all candidates regardless of race, religion or belief, gender, nationality, ethnicity, sexual orientation, age, marital status, disability, or any other characteristic protected under any anti-discrimination law or regulation.

We’re looking for a Senior Marketing Operations Specialist to own the operational engine behind Sanity’s pipeline generation efforts. You’ll run the Marketo and Salesforce infrastructure that powers our go-to-market motion, leveraging ABM strategies, intent data, and AI-powered automation to turn marketing programs into measurable pipeline. At Sanity.io, we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew are using Sanity to power and automate their content operations. Reporting to the Director of Revenue Operations, you’ll own the marketing technology stack, model the customer journey from first touch to closed-won, and leverage intent signals and ABM strategies to engage the right accounts at the right time. You’ll also explore AI-driven automation to scale programs beyond manual execution, working cross-functionally with demand gen, SDRs, content, and product marketing to turn strategy into pipeline. WHAT YOU WOULD DO: * Pipeline generation, funnel operations & data * Own the pipeline generation target in partnership with demand gen, SDRs, and sales, building the operational infrastructure around intent signals and ABM motions to hit monthly, quarterly and annual goals * Model and continuously analyze the full-funnel customer journey from awareness to closed-won; define conversion benchmarks, identify gaps, and deliver data-driven recommendations to improve performance across the GTM motion * Own marketing data quality (deduplication, normalization, enrichment, decay management), ensure intent and engagement signals flow cleanly into account scoring models, and partner with the data team to build ongoing pipeline and funnel reporting that surfaces actionable insights * Campaign & SDR operations * Own the technical implementation of demand gen and ABM campaigns from brief to launch, ensuring quality, speed, and SLAs * Partner with the SDR team on account and lead routing, MQL-to-SAL handoffs, and follow-up SLAs, ensuring SDRs have intent context and engagement history needed to convert * Build and maintain segmented account lists using firmographic, technographic, and intent signals to feed targeted outbound and ABM plays * Maintain the campaign-to-opportunity attribution framework including campaign member statuses, UTM governance, and CRM campaign structure * Marketing automation & Marketo administration * Own the Marketo instance end-to-end: programs, templates, smart campaigns, tokens, governance, and hygiene * Implement lifecycle nurture and ABM programs ensuring proper technical setup and data capture, and explore AI-powered automation to scale personalized outreach beyond manual campaign builds * Manage the Marketo-Salesforce sync and integrations across Leandata, Common Room, intent data providers, enrichment tools, and ABM platforms ABOUT YOU: * Based in: North America (remote) * 7+ years of experience in marketing operations at a B2B SaaS company, with deep hands-on expertise in Marketo and Salesforce * Proven track record of building and optimizing marketing automation programs that directly drive pipeline generation * Strong understanding of the B2B buyer journey, account-based marketing strategies, intent data platforms, and lead lifecycle management including MQL/SQL definitions * Experience partnering with SDR and sales teams on lead routing, handoff SLAs, and funnel optimization * Data-fluent: you know which questions to ask, how to frame analytical briefs, and how to partner with a data team to get answers * Experience managing marketing tech stack integrations (intent data platforms, ABM tools, enrichment tools) and a strong interest in applying AI to automate and scale marketing programs WHAT WE CAN OFFER: * A highly-skilled, inspiring, and supportive team * Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth * A global, multi-culturally diverse group of colleagues and customers * Comprehensive health plans and perks * A healthy work-life balance that accommodates individual and family needs * Competitive stock options program and location-based salary WHO WE ARE: Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business. Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years. You can only build a great company with a great culture. Sanity is a 200+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are hel ved, and we love type two fun! Read more about our values here! Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.