Institutional Sales - Nordic Region

Area Sales Manager Sweden If you have built strong sales relationships in the food industry and know how to develop existing business while identifying new opportunities for growth — this role was designed for you. Vikan is a leading international manufacturer of professional cleaning tools and hygiene solutions, serving the food and beverage industry, foodservice sector, Facility Management/Cleaning sector, and public institutions across global markets. With a strong reputation for quality, compliance-driven products, and long-term customer partnerships, Vikan operates with a commercial philosophy built on sales excellence, structured account management, and market-driven growth. As Area Sales Manager for Sweden, you will report to the Sales Manager, Nordics and  take full commercial ownership of one of Vikan's most established and strategically important Nordic markets. Sweden is a well-established market with a strong customer base, long-standing customer relationships, and excellent brand recognition. Your mission will be to build on these strengths by deepening relationships with existing customers, creating new business opportunities, and ensuring continued profitable growth across the Swedish market. This is a strategically important role that combines long-term account development with hands-on field sales, offering significant responsibility and direct impact on Vikan's continued success in Sweden. Working from a home office, you will have the autonomy to plan your own activities, manage your budget, and execute your sales strategy. The role includes full budget responsibility, yearly contract negotiations, activity planning, and monthly reporting to the Sales Manager Nordics. You will closely together with the other Area Sales Manager in Sweden as well as work alongside Area Sales Managers across the Nordic region.  The position requires regular travel across south of Sweden, typically two to four days per week, with occasional travel to other Scandinavian countries. If you are a self-driven sales professional who thrives in the field, understands the food and beverage industry, and enjoys developing strategic customer relationships while owning your market — this role was built for you. YOUR TASKS As Area Sales Manager for Sweden, you will hold both strategic and operational responsibility for Vikan's commercial presence in the Swedish market. Your primary focus will be the food and beverage industry, with additional coverage of foodservice, cleaning, and the public sector. You will strengthen Vikan's position within an already established market by developing existing customer relationships, expanding business with current accounts, and identifying new opportunities within strategic sectors, with particular focus on food and beverage industry end-users. You will develop and manage sales relationships with key distributors and end-users, spending approximately 70% of your time with end-users and 30% with distributors. You will execute and follow up on sales and marketing activities, maintaining a structured and documented approach through Salesforce CRM. You will conduct site surveys, manage documentation of compliance (DoC), and leverage Vikan's online presence to demonstrate value to customers and distributors. You will lead regular business reviews with key decision-makers, prepare meeting summaries, and ensure the appropriate Vikan stakeholders are engaged to support customer growth and long-term partnerships. You will conduct joint visits with the sales team and co-visits with Vikan's application specialists to strengthen customer relationships and identify development opportunities. You will deliver product and hygiene concept training for key stakeholders, including distributors and end-users, covering products, regulations, food safety requirements, and Vikan's digital tools. You will prepare and maintain the overall business plan for Sweden, produce monthly sales reports for the Sales Manager Nordics, and carry out quarterly follow-ups and adjustments to ensure continued profitable growth. You will negotiate and secure mutually beneficial agreements with key customers on a yearly basis, in cooperation with the Sales Manager Nordics. You will represent Vikan at industry trade shows, exhibitions, and customer events, strengthening brand visibility and supporting continued market growth in Sweden. REQUIREMENTS Extensive and proven experience in B2B sales, with a demonstrated track record of achieving and exceeding sales targets. Previous experience working within the food industry sector — this is a firm requirement for the role Native Swedish language proficiency and strong professional communication skills in English. Proven ability to build, develop, and maintain long-term commercial relationships with distributors, key accounts, and end-users. Strong commercial mindset with experience managing an existing customer portfolio while driving new business growth. Structured and self-directed working approach, with the ability to plan and manage an independent schedule from a home office. Willingness and ability to travel within Sweden and occasionally to other Scandinavian countries. NICE TO HAVE Experience working with CRM systems, particularly Salesforce. Familiarity with ERP systems (Vikan uses AXAPTA) and/or Business Intelligence reporting tools (Vikan uses Targit). Experience with hygiene regulations, cleaning concepts, or food safety standards relevant to the food and beverage industry. Participation in food industry trade events or exhibitions. Prior experience working in a Scandinavian or international corporate sales environment. WHAT WE OFFER A strategically important position with ownership of one of Vikan's strongest Nordic markets. The opportunity to further develop an already established customer base while driving future growth. Work-from-home setup with flexibility to plan your own calendar and travel activities. Access to a leading international brand with strong credibility and market presence in food and beverage hygiene. Structured support through Vikan's Sales Excellence framework, CRM systems, and collaboration with dedicated sales colleagues and technical specialists. A role that combines strategic account management, business development, and active field sales — ideal for a commercially driven professional who values both autonomy and impact. Take the next step in your sales career and submit your application with your CV today.

Do you want to drive commercial strategy for Finn, Blocket & other Nordic marketplaces? THE OPPORTUNITY IN A NUTSHELL You? A commercially minded, highly credible fintech- or media advisor with a deep understanding of how Nordic financial institutions leverage marketing to optimize their customer journeys. Role? Serve as our premier subject-matter expert for the BFSI sector, translating market intelligence into our overarching vertical strategy and commercial narratives across the Nordics.Company? Vend, home of FINN, Blocket, Tori, Oikotie, DBA & Bilbasen, where millions of people across the Nordics connect to find what they need, whether it’s a job, a home or a way to move. Location? Join us in our Stockholm or Oslo office, with the flexibility to work 3 days per week remotely!Why us? This is a rare, senior-level role with a massive mandate. You are not managing daily campaigns or minor accounts; you get the keys to define Vend Advertising’s total commercial approach to the BFSI vertical across the entire Nordic region, with direct backing from executive leadership.Sounds like your cup of tea? Check out the details below! WHO ARE YOU? You bring 7+ years of deep experience within banking, financial services, insurance, fintech, payments, lending, or a related media agency/consulting background. You have a shown track record in commercial and business metrics, understanding how financial institutions allocate investments, optimize CLTV, and drive customer acquisition/retention. You possess a robust full-funnel marketing background, with a deep understanding of how BFSI organizations leverage brand, performance, lead generation, paid social, and programmatic advertising. You are an engaging and influential communicator, comfortable leading strategic customer workshops, presenting to senior executives, and representing Vend at prominent external thought leadership forums. You are highly collaborative and advisory-focused, thriving on building solid alignment across Sales, Product, Customer Success, and Leadership teams. An established industry network within the Nordic BFSI ecosystem is highly considered an advantage. WHAT’S THE JOB LIKE? Day-to-day work & projects cooking As our Industry Strategy Lead, your mission is to define, evolve, and own Vend Advertising's overarching BFSI strategy across the Nordics. Your work serves as the vital bridge between customer needs and our organizational roadmap.You will act as an outside-in advisor by gathering marketplace intelligence, mapping market trends, and analyzing competitive movements. You will turn these insights into compelling, goal-aligned commercial narratives, playbooks, and value propositions that clearly demonstrate business impact to our clients.You will work cross-functional, partnering directly with regional Sales and Commercial Success teams to shape key account strategies, facilitate customer workshops, and participate in executive-level strategic engagements. Furthermore, you will act as an internal consultant for Product Managers, feeding field feedback and regulatory challenges directly back into product development. Product Managers remain responsible for product strategy, roadmap prioritization, feature development, and scalable product execution across industries and customer segments. The challenge to turn into an opportunity!The BFSI landscape is tightly regulated, and clients increasingly expect effect-first, transaction-tied outcomes over passive impressions. Your challenge will be to take a fragmented ecosystem and establish Vend as an indispensable, high-intent media house for automotive financing, mortgages, and insurance. You will turn this huge opportunity to drive product adoption, expanding strategic footprints, and successfully securing long-term endemic revenue streams. A few words from Helena Angsten, Head of Industry Strategy. Our team is the core center of excellence across Vend Advertising, meaning we bring deep client-side industry knowledge straight into our commercial engine. Instead of taking a one-size-fits-all approach, we build smart, highly tailored value propositions that hit the market right where it matters. We are forward leaning and flexible, support each other’s growth, and focus on results that actually move the needle. If you love solving complex commercial puzzles and driving strategic influence across the Nordics, we’d love to have you on board!"GOT YOUR ATTENTION? Apply by submitting your CV and answer the application questions. We take vacation-time seriously here (and hope you do, too!), so we won't review any applications until after the deadline. GOT QUESTIONS? Reach out to Head of Strategy industry Helena Angsten at helena.angsten[at]vend.com, who is available after August 3rd At Vend, our mission is simple: Smart choices made easy. We’re here to make sustainable living effortless through seamless digital experiences. As part of a dynamic family of marketplaces, including FINN, Blocket, Tori, Bytbil, Oikotie, Bilbasen, and DBA, we connect people with services and products that matter. Driven by purpose and curiosity, we constantly evolve to meet today’s needs and shape a smarter, more sustainable tomorrow. At Vend, your time matters. We want you to explore new paths to smarter. Be curious with technology and lean forward. Dare to try, learn, and try again, as we innovate, grow and succeed together. Because your time matters. And when spent wisely, it creates value for you, for Vend, and society as a whole.