
Payhawk · Amsterdam
Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable...
Company Mission
Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards,
reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control
and automate company spending at scale.
The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and
Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed
by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.
Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing
constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we
encourage diversity and inclusion in all areas of our work.
The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered
teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital
subscriptions, our software and automation help take paper out of the equation for our customers, too.
We’re changing the world of payments, and we’re looking for an exceptional team to help us.
We want to build a brand finance loves, and content is how that brand demonstrates its relevance, authority, and point of view.
As Content & AI Enablement Team Lead, you will lead our global editorial agenda and build the systems that help high-quality
content scale across Payhawk.
This is a player-coach role. You will own our most important top-of-funnel content programs, remain hands-on with strategic
writing and editing, and enable Product Marketing, SEO, Demand Generation, and regional teams to produce strong content through
clear workflows, tools, templates, and standards.
and selected video formats.
point of view.
performance analysis.
and mid-funnel content.
social content.
You should be able to show how you have used AI and automation to redesign a real content or marketing process.
Experience with APIs, agentic workflows, retrieval systems, scripting, automated claims checking, or AI evaluation frameworks is
useful, but not required.
Company Benefits
Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard
to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected
veteran status, or disability status.
At Workwize, we’re helping IT teams to easily equip their remote and global teams with all necessary IT equipment. Our automated SaaS platform simplifies hardware deployment, management, and retrieval with fast, reliable deliveries in 100+ countries. With 50.000 users and 120.000 devices under management, we’re solving hybrid work challenges like laptop deliveries, returns and equipment tracking, allowing IT teams to focus less on manual hassles and more on strategic initiatives. Join our team to help shape the future of global collaboration. At Workwize, your work will make a real impact in building smarter, more connected workplaces worldwide. LinkedIn has also recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands! About the Role This is a position that requires building and executing the strategy for our brand and product positioning. You won’t just be optimizing an existing narrative; you will help in defining a new category. You will help the market understand a complex problem and position Workwize as a top-of-mind brand. We’re looking for someone who has done this before at a company that’s already found traction and is entering its next phase. Someone who has helped take a business from €20M+ ARR and played a key role in sharpening positioning, expanding market perception, and unlocking the next stage of growth. Your goal? To ensure that every brand initiative and product launch serves as a direct lever for commercial growth, working in tight alignment with Marketing, Product, Sales, and Customer Success. This is a highly commercial, execution-first role for someone who understands how positioning, sales enablement, product marketing, launches, events, and GTM strategy all work together to influence revenue growth. You will work closely with Sales, Growth, Product, Customer Success, and leadership to build a commercial narrative that compounds across every customer touchpoint. This is also a foundational role. You will define how Product Marketing operates at Workwize and build the function over time, including hiring and leading a small high-performing team. You will help make the entire commercial organization experts in our category while ensuring our messaging, launches, and market narrative evolve alongside the company’s growth.We are looking for someone who ships quickly, collaborates closely, and can connect strategic work directly to commercial outcomes. WHAT YOU’LL OWN Positioning & Messaging * Lead a full audit of our positioning, messaging, website, sales collateral, and GTM narrative. * Build and evolve a clear positioning and messaging framework aligned with our ICPs and market opportunity. * Develop niche-specific messaging for different segments and use cases. * Translate complex product capabilities into sharp, compelling messaging that makes buyers immediately understand the value of Workwize. * Continuously refine messaging using customer interviews, Gong calls, Sales feedback, and market insights. * Own competitive positioning and differentiation in the market. Sales Enablement * Partner closely with AEs, BDRs, AMs, and Customer Success to extract winning patterns and objections. * Build practical enablement assets that actually get used, including: * Battlecards * Discovery cheat sheets * Objection handling guides * Pitch decks * One-pagers * Competitive positioning materials * Help improve consistency and confidence across the commercial team. * Turn real sales insights into repeatable commercial narratives. Product Launches & GTM * Partner with Product and Growth to bring new features and launches to market effectively. * Define GTM plans, rollout strategies, internal enablement, and launch messaging. * Ensure launches are tied to customer pain points and commercial outcomes, not just feature releases. * Help identify ICP shifts, competitive trends, and new market opportunities. * Create strong feedback loops between Product, Sales, and Customer Success. Commercial & Pipeline Impact * Connect PMM initiatives directly to revenue outcomes. * Influence pipeline generation through messaging, enablement, launches, content, and events. * Partner with Growth and Sales on campaigns and GTM initiatives. * Design events and field marketing initiatives with clear pipeline goals attached. * Improve commercial consistency across the buyer journey. Brand & Market Perception * Ensure the Workwize brand evolves alongside our upmarket positioning. * Maintain consistency across tone of voice, messaging, and customer-facing storytelling. * Support broader brand direction through a strong PMM lens focused on differentiation and commercial impact. Build & Scale the Function * Build the Product Marketing function from the ground up. * Identify capability gaps and hire specialists across creative, content, or production over time. * Create scalable processes and operating rhythms between Sales, Growth, Product, and Customer Success. * Stay highly hands-on while building the team and raising the quality bar across all commercial storytelling. WHAT SUCCESS LOOKS LIKE By Month 1 Full audit completed of positioning, messaging, website, sales collateral, and GTM narrative. * Initial quick wins already live. * Interviews completed with Sales, Growth, and Customer Success. * Strong working relationship established with commercial leadership. By Month 3 * Core positioning and messaging framework finalized and validated cross-functionally. * Messaging variants live for at least two ICP segments. * Sales enablement foundation in place. * Improved GTM consistency across commercial teams. * First event planned with a measurable pipeline goal. By Month 6 * Commercial team noticeably more consistent and confident in positioning Workwize. * Competitive and messaging insight loops operational. * At least one major event executed with attributable pipeline impact. * First specialist hire onboarded. By Month 12 * Messaging consistently adopted across all commercial channels and teams. * Workwize clearly differentiated in the market. * Pipeline influence measurable and growing. * Small PMM team operating independently with strong output cadence. WHAT WE’RE LOOKING FOR Experience * 8–12+ years of experience in Product Marketing within B2B SaaS or a high-growth scale-up environment. * Strong experience owning positioning, messaging, launches, and sales enablement. * Proven track record of sharpening positioning and driving measurable commercial impact. * Strong experience partnering closely with Sales and GTM teams. * Experience building or managing small, high-performing teams. * Comfortable operating strategically while staying highly hands-on. Competencies * Messaging Sharpness: You can turn complex product and customer realities into crisp, compelling messaging that resonates immediately. * Sales Proximity: You spend time with reps, listen to calls, understand objections, and turn insights into enablement that improves performance. * Executor Mindset: You ship quickly, iterate fast, and do not wait for perfect conditions before acting. * Collaborative by Default: You actively involve Sales, Growth, Product, Customer Success, and leadership throughout the process. * Commercial Thinking: You understand how product marketing contributes to pipeline, win rates, adoption, and revenue growth. * GTM & Product Sense: You understand how to position products, launch features effectively, and align internal teams around a clear market narrative. What Won’t Work? * Someone who overthinks positioning before shipping. * Someone who operates in isolation and presents work only at the end. * Someone who treats PMM as disconnected from revenue. * Someone who is highly strategic but avoids hands-on execution. * Someone who needs excessive structure or perfect clarity before acting. HOW WE MEASURE SUCCESS PRIMARY METRIC: Influenced Stage 2 pipeline where PMM-created content, enablement, launches, or events were part of the sales journey. SECONDARY METRICS * Win rate trends * Event-sourced SQLs * Sales enablement adoption and usage * Messaging consistency across GTM teams * Launch adoption and commercial impact WHY WORKWIZE? * High Autonomy: Direct influence over the strategy of a company growing 3x year-over-year. * Category Creation: The chance to define how the world understands IT lifecycle management. * Global Impact: Work with a team and client base that spans over 100 countries. * Flexibility: A hybrid-first culture in Amsterdam with flexibility for remote work within European time zones. WORKWIZE OFFERS: * Flexible hybrid work environment. * Top-notch tools and equipment provided. * Vibrant, entrepreneurial culture with opportunities for growth. * Off-sites and multi-yearly team bonding events. * Team lunches and surprise events to keep things fun. * Pension scheme. * The chance to shape how AI is used across an entire product, not just bolt it onto a feature. * Classpass corporate membership. Our Team Becoming part of Workwize means making an impact. We make sure that we will contribute to the change in the way of working. For us it is also important that we make an impact on our employees, that they feel challenged and ease. We consist of a rapid growing and ambitious team with all different backgrounds. Entrepreneurs, Operational specialists, Developers, Sales gurus you can find them all at Workwize and are always on the look-out for the next original ideas to reach more consumers and create the best value for our customers. We are looking forward to meeting you and discover if there is a match with the Workwize team!
This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Content Operations Manager We are looking for a strategic, process-driven Content Operations Manager to join our in-house creative team, the Studio. In this role, you will sit at the intersection of creative development and operational excellence, serving as the architect of Adyen's content engine. Your work focuses on four strategic pillars: * Process management & Tooling: You design an operating model that includes AI-driven content supply chains (incl. “brand code” and governance). You document, roll out and and educate colleagues on workflows & frameworks. * Performance & Insights: You bring data to our Studio team and make sure creatives and marketers have access to actionable insights regarding our content. What’s more, you measure the effectiveness of the processes and systems you run. * Localization: As a champion of localization, you facilitate the flow of content between markets, striking a balance between global brand consistency and local relevance. * Scalable Systems: You set up the systems that help us to use our content efficiently and effectively across formats, channels, and audiences. Please note that this is not a content management role. Instead, your mission is to build and run the scalable architecture required to turn content production into a repeatable growth engine, ensuring Adyen’s content reaches internal stakeholders and global audiences without friction. Key Responsibilities * Content Architecture: Design repeatable content formats (e.g., video series, case studies) and libraries that maintain creative distinctiveness while enabling local markets to produce content independently and coherently. * Workflow & AI Integration: Build and maintain AI-assisted production pipelines, establishing quality checkpoints to ensure scale does not compromise brand voice or creative standards. * Systems & Governance: Establish briefing infrastructure, intake standards, and governance models that facilitate global consistency while allowing for local market autonomy. * Market Enablement: Develop localization frameworks and systems, ensuring global playbooks are actionable and embedded in daily workflows. * Performance Measurement: Implement reporting frameworks and dashboards to surface actionable insights and inform future content strategy. Experience & Background * You bring 7+ years of experience in Creative Operations or Content Operations, ideally within an international B2B or corporate environment * Content Creation: you have multiple years of experience creating content yourself * Systemic Thinker: you build the infrastructure that makes following it the path of least resistance * Tech & AI Savvy: Strong familiarity with modern creative tools, digital asset management tools and a keen interest/experience in operationalizing AI tools * Matrix Navigation: Proven success developing frameworks that meet local needs while respecting creative ways of working Skills & Core Competencies * You excel in process design * You’re familiar with creative processes and a have a knack for operational efficiency * You’re a tech enthusiast and AI champion * You’re data driven and use it to measure success * You know how to influence, persuade and how to sell your solutions internally * You’re adaptable, resilient, and know how to solve challenges in ambiguous situations and complex environments Our Diversity, Equity and Inclusion commitments Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.
YOUR MISSION Ben je op zoek naar een volgende stap waarin je actief bijdraagt aan de groei van een B2B SaaS-bedrijf — en tegelijkertijd je impact als marketeer vergroot? Bij SimpledCard werkt het marketingteam vanuit een heldere overtuiging: wij winnen door slimmer te innoveren, niet door grotere budgetten. We combineren sterk klantinzicht met moderne marketingtechnologie — inclusief AI — om continu te verbeteren hoe we onze klanten bereiken en ondersteunen. Daarbij blijven we dicht bij de dagelijkse praktijk en taal van financiële managers in middelgrote organisaties en spelen we in op hun concrete uitdagingen. Zo bouwen we aan marketing die aansluit op hoe klanten ons ervaren: Simpel. Betrouwbaar. Van hier. In deze rol verdiep je je verder in moderne B2B SaaS marketing — van content en SEO tot campagnes, marketing operations en AI — en neem je eigenaarschap over het verbeteren van hoe onze marketing werkt. De rol Als Marketing Operations & Content Marketeer (AI) neem je eigenaarschap over het verbeteren en opschalen van onze marketing. Je werkt nauw samen met de Growth Manager, Content Marketeer en CMO en vertaalt strategie naar concrete uitvoering. Je richt je op het versterken van de snelheid, structuur en schaalbaarheid van onze marketingoutput. Een belangrijk onderdeel van je rol is het ontwerpen en continu verbeteren van marketing workflows, inclusief het toepassen van AI en automatisering. Je werkt aan één marketingomgeving die je over tijd steeds verder verbetert — in plaats van steeds opnieuw te beginnen — en ziet direct hoe jouw werk bijdraagt aan meetbare groei. Daarnaast ontwikkel je je verder in meerdere disciplines binnen SaaS marketing en fungeer je als sparringpartner binnen het team om performance te verbeteren. Wat ga je doen? * Je neemt eigenaarschap over en verbetert continu de planning en publicatie van marketingcontent; * Je ontwerpt en optimaliseert content workflows om snelheid, kwaliteit en consistentie te verhogen; * Je publiceert en optimaliseert content via CMS (WordPress) en verbetert landingspagina’s; * Je ontwerpt en implementeert AI-gedreven workflows en integreert deze in het dagelijkse werk; * Je identificeert kansen om content efficiënter te creëren, hergebruiken en opschalen met AI; * Je vertaalt inzichten uit experimenten naar concrete verbeteringen; * Je optimaliseert campagnes samen met de Growth Manager; * Je verbetert marketingdocumentatie, processen en tooling; * Je draagt bij aan het optimaliseren van onze marketing tech stack; * Je werkt continu aan betere prestaties in SEO en AI-zoekomgevingen. YOUR PROFILE Jouw profiel * 3–5 jaar ervaring in marketing, content, digitale operations of een vergelijkbare rol (bij voorkeur in SaaS of agency); * Een gestructureerde en proactieve werkhouding; * Sterk in plannen, prioriteren en zelfstandig werken; * Ervaring met het verbeteren of opzetten van marketingprocessen; * Actieve interesse in marketingtechnologie, automatisering en AI; je past AI toe om workflows te verbeteren en impact te vergroten; * Ervaring met CMS, CRM (HubSpot) en marketingtools; * Analytisch sterk en in staat data te vertalen naar actie; * Je haalt energie uit het verbeteren van processen en het realiseren van concrete resultaten; * Nederlands als moedertaal, vloeiend in Engels; Duits is een pré; * Een hbo- of wo-diploma in marketing, communicatie of een vergelijkbare richting. Als deze rol je aanspreekt, maar je niet aan alle eisen voldoet, nodigen we je toch uit om te reageren. We vinden je leervermogen en groeipotentieel belangrijker dan het afvinken van alle criteria. WHY US? Wat biedt SimpledCard? * Een marktconform salaris afhankelijk van ervaring (€45.000 – €55.000 per jaar op fulltime basis); * Een rol waarin je meer eigenaarschap en impact hebt binnen een groeiende marketingorganisatie; * Nauw samenwerken met ervaren marketeers en directe invloed op strategie en uitvoering; * Een rol waarin je actief bijdraagt aan de ontwikkeling van onzemarketing systemen, content engine en AI-workflows; * Werken aan één merk en één doelgroep, waarbij je direct ziet wat jouw werk oplevert; * Een kantoor in de Posthoornkerk in het centrum van Amsterdam, op loopafstand van Centraal Station; * Een gezonde en uitgebreide lunch inclusief; * Vrijdagmiddagborrels met het team; * Hybride werken: 1 dag per week thuis, de rest op kantoor — belangrijk, want we werken nauw samen.